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Social Business, Social Enterprise News, Analysis

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (23-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

Measuring Web Content Management ROI
Learn the top 3 factors affecting Web CMS ROI.
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Microsoft Pushes Analytics, Collaboration Into Office 'Mix'

Microsoft is on a roll with a fast and steady stream of upgrades and offerings for its Office suite. In the latest announcement yesterday, it offered a limited preview of its new PowerPoint ‘Mix.’

PowerPoint is unlikely to set anyone’s world on fire — but the enhancements may at least gain your attention if we told you this one includes basic analytics and interactive tools like video recording and document sharing. Oh, and one more thing. The upgrades are free of charge.

Why Mobile App Developers Turn to PaaS

For better or worse, Bring-Your-Own-Device (BYOD) will continue to pull business workflows into mobile and personal devices. Efforts to keep business functions in their traditional channels have largely failed and according to analysts, we should expect sharp double-digit growth to continue.

This paints a picture of a much more challenging application development environment. More applications must now be accessible, directly or through some intermediary, to a wider range of environments than ever before. Management and rank-and-file people now expect access to once sacrosanct information -- inventory data or customer files, for example -- no matter where they are or what time of day it is.

Executive Involvement Aids Successful Online Communities

2014-22-April-5-Year-Old-Development.jpgIn spite of growing evidence of the value of internal and external communities, executives still hesitate when it comes to funding online community initiatives. This is just one of the findings of The Community Roundtable's fifth annual State of Community Management 2014 report, released today.

At 77 pages, this report is the most in depth to date, offering a body of data against which communities can benchmark their efforts. It builds on the quantitative methods established in last year's report to create a set of community maturity indicators.

This is not only a report on the performance of communities, it is a testament to the knowledge gained from them. The methodology and examples included throughout the report were informed through the active involvement of TheCR network members, who make up 43 percent of the 164 communities surveyed.

From Mobile Tasking to Mobile Productivity

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I love my mobile phone. Aside from helping me screen calls and serving as my primary phone these days, it is my lifeline when I'm away from my computer. Most often, its role as my connection to the world takes place when I am out running an errand or away from my hometown.

While my mobile phone is my lifeline to the world, it's very hard to do work on it. Sure, I can check email, review very short documents and manage my blog. But real work is a challenge. Most mobile applications are task-based and focused on providing a single feature very well.

If we want to move past this focused mindset to a world of true productivity, we have to give serious thought to an important question. What, if anything, do people really need to accomplish on their mobile devices?

CMSWire Tweet Jam: The Mobile Enterprise - Meet the Experts #SocBizChat

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It's no secret that with each passing day, businesses are becoming increasingly mobile. From BYOD to remote working, the mobile invasion is upon us. So what tools will ensure a secure and reliable connection, what challenges does the mobile enterprise face and where do we go from here? Find out at this month's Tweet Jam.

SharePoint Users Routinely Breach Security Policies

Research by Cryptzone shows at least 36 percent of SharePoint users are breaching security policies — and another 9 percent admit they have no idea how to prevent sensitive information from being uploaded.

The study, conducted among attendees at Microsoft’s SharePoint Conference in Las Vegas in March, is a warning to organizations that it is essential to develop adequate information security policies. It further underscores how lack of such policies are putting business critical information at risk. 

Earlier this month, Cryptzone, a provider of encryption solutions and identity and access management (IAM), was acquired by Medina Capital, an equity investment firm focused on the IT infrastructure sector.

How Mobile Apps Will Change Corporate Intranets

How Mobile Apps Are Changing Corporate IntranetsThe concept of the browser-based intranet as most people know it is a relic of the 20th century: You may as well dress it down in flannel and send it off to a Pearl Jam concert. A seldom elegant mashup of communication channels, application functionality, document collaboration and now enterprise social, the intranet at its heart is an idea from the days before mobile and BYOD that, much like the Cadillac Escalade and the British aristocracy, continues to hang on long past its expiration date. And yet it’s not going anywhere any time soon.

This Week: Microsoft Enters Marketing + IT Preps for IoT Assault

Integration Risk for IBM?
A direct competitor has some direct comments on IBM's acquisition of Silverpop and how it may lead to integration struggles. IBM, meanwhile, remains confident.

Microsoft Plans Marketing Splash
Microsoft's director of worldwide product marketing said the company is going to capture marketers’ imaginations with its new platform.

Life in Mobile Enterprise
We continued to examine the mobile enterprise this week, discussing among other topics IBM's take on becoming mobile first and the mobile mind shift.

Why SharePoint is Hard
Deploying SharePoint requires organizational discipline. Unfortunately, most organizations have historically lacked the discipline needed.

Get Smarter in Tech
Check out Gartner's top 10 technologies that make governments smart.

Prep IT for Internet of Things
IT departments will be on the front lines of the IoT assault, especially when it comes to configuring, managing and updating all the devices that need to communicate and interact.

Build a Thriving Customer Community to Realize the Community Effect
Become a customer experience leader with the help of your customer community
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Analytics Can Drive Better Human Resource Decisions

social business, Why Analytics Matters for Human Resources Leaders

Marketers, IT and pretty much everyone in business seem to be using analytics today.

Except for human resources leaders, an IBM study found.

After speaking with more than 4,000 executives, IBM found only half of chief human resource officers (CHROs) use workforce analytics to help them do their jobs better. Even fewer use predictive analytics to optimize decision making in areas such as sourcing and recruiting. 

IBM sees this as an opportunity for Chief Information Officers (CIOs) to help CHROs do things like implement HR software to improve retention, recruitment and more. 

Will BlackBerry Once Again be King of Mobility?

2014-18-April-Blackberry-King.jpgRight now at least half of you are laughing at the title of this article, the other half are just being polite. But give me a chance to explain how and where BlackBerry could be the Future King of Mobility.

5 Minutes with Vala Afshar

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Ask three marketing executives to define "social business" and you'll get three different views.

One may see the potential of using the big data of social media to enhance the customer experience. Another explains how collaborative social tools like Yammer enhance productivity. Some may see social business as a way to enhance brand. And they all may be right in the context of their own experience.

One thing upon which they would probably all agree upon is that we're just beginning to understand social business. To help shed light on the topic, we contacted Vala Afshar, co-author of The Pursuit of Social Business Success.

An Employee-Centric Mobile Approach

In all of the focus on BYOD policies and security questions in the mobile enterprise, one thing has been missing: employees. Mobile applications have received their fair share of the attention, as have IT's concerns for security of information, networks and communication. What's missing is the understanding of employees' needs, user experience and motivations for using mobile.

Bernd Christiansen, CTO of Citrix OnLine, said in an interview in 2012,

I have the best office in the company as I overlook the parking lot. I get to watch our employees at their most productive during the day as they walk from their car to the front door. As soon as they hit the front door their access to resources are locked down and their applications and services aren’t designed to be easy to use.”

The understanding of mobile and employee needs in the workday hasn’t changed much from that view from 2012. The focus should be on access to resources, easy to use applications and services, and fitting the person’s needs.

BYOD Helps Rediscover the Forgotten Workforce

When thinking of a mobile workforce people typically envision sales team “road warriors” or “Knowledge Workers” operating out of expensive cars or on planes, armed with flashy laptops, tablets and portable projectors. What we forget is that there are many remote, dispersed and mobile workers in far less glamorous or high wage roles. They remain outside the office environment for weeks or even months on end, performing what are often mission critical roles in the field, alone and with very little employer engagement.

Q2 Planning: Top Digital Marketing, Social Business Conferences & Events (16-Apr-14)

Our industry event planner gives you the heads-up on what key industry events are coming around the corner. If we've missed something, don't hesitate to add your event to the list. (You can also view the full calendar here.)

7 Key Features of Customer Community Platforms
Understand the benefits of customer communities, assess your readiness, and choose the right community platform.
> Download the Guide

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