Social Business, Social Enterprise News, Analysis

Merging cloud storage, a Microsoft Office license and Adobe Reader access, CloudOn lets users access, edit and share their Word, Excel and other Office files, all from the swish confines of their iPad.

Signs of social business are readily found on the internet today. But when considering social business inside the enterprise, the evidence isn't always as clear.

Atlassian's Confluence 4.2 includes social user engagement and content discovery features and content editor enhancements.

While organizations are recognizing that they no longer control the message in the social web, and a lot is written about how consumers shape perceptions about brands, products and services, the role of the employee is often underrated.

Intranets are usually envisioned as a centralized tool for collaborating and sharing information, but in many cases the vision does not equal the reality. Intranets often become stagnant repositories of hard to locate, inconsistent information.

It seems the intranet is getting an infusion of new life in the form of social networking. Last week we reported on Jive’s new social intranet; this week platform-as-a-service provider eXo is announcing their social intranet as a service, Cloud Workspaces.

Over the past years, many companies have joined forces with StoredIQ to build a successful business around the information management solution provider’s technologies and distribution channels. Recently, StoredIQ added NewsGator to their partner list. By doing so, NewsGator Social Sites 2010 customers will be able to manage their social data’s risks in an efficient and cost-effective way.

Twitter Inc. said it's going to court to block five of the most aggressive "spam tool makers" that create software making it easy to spam its community of 140 million active users that generate 340 million tweets per day. The company has filed a Federal lawsuit in San Francisco against five "spam-enablers" including corporations and individuals based both in and outside the U.S.

It's been one of those weeks where a little bit of everything was vying for our attention. A little digital asset management, a little content strategy, a little social business, a touch of SharePoint -- you get the drift.

Here are some riveting reads for your holiday weekend:

• Digital Asset Management for Enterprise Intranets
• 5 Steps to Creating More Effective Content
• Driving Adoption in Social Business: More Thoughts from the Front Lines
• Social Media Marketers Search for Answers to Age-Old Questions

Most Popular

• The Employee is the New Customer
• Managing Records in SharePoint 2010: An ARMA Report Review
• Mobile Apps or Mobile Web? Siteworx's Tim McLaughlin Speaks Out
• Debunking Myths About Facebook Timeline Engagement
• Alert: What's Coming for Open Source CMS in April 2012

Editor's Picks

• 5 Steps to Creating More Effective Content
• Microsoft's Vision for Social & What That Might Mean for SharePoint
• 10 CRM Buying Issues for Your Customer Experience Management Strategy
• Digital Asset Management: Let's Not Forget Why it Started
• Google's Project Glass Offers A Squint into the Future

Around the Web

• 'How Creativity Works': It's All In Your Imagination
• Chat Seen as Customer Service of the Future
• Science Probes Why Tweets Go Viral
• Four Challenges Facing Today's CMOs and How to Overcome Them
• Social Business: The Experience Requirement – Getting Beneath the Advice

Featured Events (all events | post your event)

• Apr 11 -- OpenText Content Day New York
• Apr 11 – (Webinar) Creating Great Mobile Websites, Quickly
• Apr 12 -- (Webinar) Building Rich Web Experiences with Open Source
• Apr 18 -- Forrester's Marketing Leadership Forum Los Angeles
• Apr 26 -- (Webinar) Why Enterprise CMS Project Fail — And What You Can Do About It

Featured Jobs (all jobs | post your job)

• Project Manager in Seoul at SDL
• ScrumMaster in Auckland at SilverStripe
• Senior Online Content Manager in Georgia at Digital Sherpa
• Interactive Project Manager in NewYork at Bridgeline Digital
• IS Business Analyst in Ohio at Hyland

As you have probably heard, gamification adoption is growing  in the enterprise. The rapidly expanding demand is driving new vendors to enter the market and existing vendors, such as BigDoor, to expand its platform. BigDoor has announced a new version of its Gamified Rewards Program.

HTC One series phone owners can get 25GB of free Dropbox storage space for two years after they sign up or log in to HTC Sense-integrated Dropbox. Other mobile device users quickly figured out how to game the system and score free storage.

In this week's installment of The Art of SharePoint Success, we are going to consider how we can further evolve the model developed in the previous two posts, discuss what Microsoft are doing to “fix” their own intranet and speculate wildly about what might be coming in SharePoint 15.

Hold on to your Easter bonnets…

Recently we reported that many marketers are under pressure to deliver convincing results to prove that their social media efforts are worth the investment. While it depends on what your goals are, Google Analytics is making it a little bit easier to figure out which social channels actually drive value for your business and which tactics are most effective.

Back in February, I explored the topic of driving adoption in social business and have had a ton of interesting feedback from peers in our industry, as well as a number of follow-up thoughts of my own. There have been many different takes on this very important topic, so I thought it’d be worth revisiting while all of this is fresh, especially since driving adoption is something that affects us all.

When you think of online video, chances are you’re probably still stuck in the land of web 2.0. Videos, no matter how entertaining, are still static. And though we dream that every video we post has the power to go “viral,” the truth is that, within minutes after posting, excitement slowly wanes, along with pageviews. However, SundaySky is putting the engagement back into online videos -- literally.

Outsourcing tasks to a network of people, commonly known as crowdsourcing, has recently been quite popular in the world of business. According to a study by the research firm massolution, crowdsourcing has shown a growth rate of approximately 75% in 2011 in comparison with 2010.