Social Commerce News & Articles

E-commerce is something that changes as social trends change; however many businesses are failing to find a good link between social engagement and e-commerce traffic.

Oxygen Accelerator has released a new social commerce platform, Owned it, which aims to improve revenue for online businesses in the checkout process.

CloudCraze has released an e-commerce services bundle on the Salesforce platform.

Ondango, a third-party provider of Facebook stores, has secured a US$ 500,000 capital investment from a group led by London-based venture capital fund Connect Ventures. The new capital will be used to scale Ondango’s Facebook-shopping platform.

Previously, we talked about the social e-commerce network, gotradelive and its aim to give businesses the freedom and flexibility to set their own terms for sales and deliveries. This week it announced the launch of its service in the US.

 Last summer, eBay was busy acquiring companies in an effort to put together a developer platform called X.Commerce. While its presence has been muted, its open platform aims to helps merchants and businesses of all sizes to “compete and thrive in a fast-changing world of social, local, mobile and digital driven commerce.” eBay isn’t the only working to make it easier for business to buy, sell or market their services to one another. Enter gotradelive.

IBM Coremetrics Benchmark Report announced a 39.3% increase in online Thanksgiving day spending that served as a prelude to an almost 25% increase in online sales growth over last year's Black Friday numbers. The group also tracked significant shifts in shopper spending that included a new class of "Mobile Bargain Hunter," armed with hot consumer devices to bag the best deals.

Merchants need help when managing the new landscape of commerce. With consumers discussing brands and products on social networking sites, for better and worse, businesses need help on presenting their goods and services in the appropriate context online.

A startup focused on helping merchants manage the social web just raised a round of venture capital.

IBM (news, site) has been all over the news this week with a number of new product/solution announcements. A review of what's new in its Smarter Commerce portfolio demonstrates the importance of social channels in the buying experience.

How statistically significant is the recent growth in social commerce on Facebook? So glad you asked.