Social Customer Relationship Management News & Articles

In an ever-changing social landscape, it’s only fitting that the latest thought piece about mastering the elements of the social enterprise has been published as an eBook. The Social Marketing Funnel: Driving Business Value with Social Marketing by the folks at Awareness attempts to challenge the way CMOs and social media strategists think about organizing and optimizing social marketing. Lewis and his team presents a Social Funnel that helps to lay out the steps and best practices to get the most value from social media investments.