Social Intelligence News & Articles

All month, we’ve discussed how to grow and engage online communities. But how can companies use social data analytics to move beyond listening and engaging with customers to drive business and create advocates? We spoke with the folks at SDL to learn more about the future of social analytics.
 

Mountain View, California-based startup Swipp is doing its best to turn its name into a verb. In January, it released the first consumer application of its social intelligence platform, allowing users to swipp (rate/comment and view ratings/comments) specific topics. This week, it is launching a new social intelligence suite for businesses, Swipp Plus.  

You know what’s cool about the evolution of the customer experience? That there are now firms that exclusively focus on it and help companies optimize the customer experience. As we know, the customer experience has always been; but it hasn’t always been a multi-channel digital experience. As a result, companies have struggled to keep up with the demand. Enter Tahzoo. 

You pick a topic like “hot chocolate,” move your finger across a slider to indicate how much your love or hate it, and a number value and smiling/frowning animated face reflects your expressed feeling. Then you see how others rate it. Welcome to Swipp -- a new “social intelligence platform” for both consumers and businesses. 

Although social media’s value as a branding and customer engagement tool is well-recognized, measuring how branding and engagement actually occur remains a tricky proposition. Social data contains substantial insights for marketers, but unless they can locate and analyze them in close to real time, the true value of those insights will go unrecovered.

 On Friday, April 27 more than 500 community managers, social media strategists and marketers convened in Knoxville for Social Slam 2012. The brainchild of Mark Schaefer, educator, blogger and author of Return on Influence, this was Social Slam’s second year. It proved to be a one-day conference that delivered engaging, interactive and myth-busting information about social media, customer engagement and social intelligence that left everyone inspired.

The phrase "enterprise listening platform" doesn’t exactly speak for itself. Most people don’t necessarily know what it means or how to select a platform that is appropriate for them. Thanks to a new Forrester report, we can better understand what’s available and what is worth investing in.

If social media monitoring is good enough for prospective employers, it’s good enough for the United States Government.  Where as employers may track the behaviors of future employees online, tracking social media for indications that their applicant may be a risk, the Department of Defense has begun a new initiative, which sets to track intelligence across social media.

Haven’t you ever wished some social media users used a little intelligence when posting updates to Facebook or Twitter? You’re not the only one. Now, thanks to Social Intelligence, a Santa Barbara-based startup, companies can conduct social media background checks as way for them to monitor their employees' online activities or screen job seekers' web-based pursuits.

Australia-based iGo2 Group has recently announced a partnership with InsideView, a provider of sales intelligence services. Under the partnership, iGo2 will be part of InsideView's Partner Program as a reseller and master agent. iGo2 will, in turn, resell the service to companies in APAC who intend to utilize InsideView's social intelligence suite.

Inmagic, a provider of knowledge management solutions, recently released a new socialized version of their knowledge repository. The company says the solution was named Social Presto by customers including NASA, Newsweek and the Lincoln Center for Performing Arts. 

But we'll focus less on the name dropping -- although NASA is an impressive client -- and more on the turn we see vendors continuing to take in the direction of social knowledge solutions.