Social Marketing News & Articles

Today sees the kickoff for Internet World 2011 and we'll bring you all the news and events throughout the three days of speeches, keynotes, news and any rumors or gossip that emerges.

There were a number of good things released recently in the SMB space including news from Zoho that it has made its Meetings tool Mac-friendly, while WorkSimple has released a free version of its social goals management app. Blue Tie through Breeze Social helps SMBs start effective social marketing campaigns, while HP offers enterprise print management to SMBs. Research also shows that SMBs are turning their back on the desktop.

Social media is one of the fastest growing marketing areas on the Internet today. It allows marketers and business owners to advertise and market in ways that were unheard of 5-10 years ago. Every major corporation (and many small businesses and start-ups) out there is currently using social media.

The problem inherent with social media is the fact that a proper social media campaign can be extremely time-consuming, very costly and may require a large team of people. Let’s face it — most of us already know that there is an insane amount of sites, software, services and methods out there. A social media campaign can be exhausting. Enter Shoutlet, a tool that makes managing all your social marketing campaigns a snap.

Social marketing is a term that seems to be on the tip of everyone’s tongue lately. Whether positive or negative conversation, it can’t be denied that the web is in the midst of an evolution right now. That evolution is the social web. The public is clamoring for it and if your not giving it to them, your competitors will be.