Social Media Marketing News & Articles

The key to marketing through Facebook is simple: engagement and interaction. But how these two tasks are accomplished isn’t done through simply posting a product photo. It’s a tactical process that requires a company to become less of a corporate identity and more of a business of the people. One such brand that has done this successfully is Coca-Cola.

Here’s a typical scenario: You’ve created a Facebook Page for your business, reached out to all your networks, asking them to Like your Page -- and maybe even gained a few thousand fans -- but now there’s a lull in new Likes.

Social influence moderator, Traackr and Nimble, a customer relationship management platform, have announced a partnership that that will enable companies to better track and engage with influencers in end-to-end marketing campaigns.

It’s the “end of advertising as we know it.” That’s the conclusion of David Jakubowski, CEO of media intelligence company Aggregate Knowledge (AK), whose new report points to the ways in which analytics are resulting in better reach and more sales for digital advertisers. Or, as the report puts it, referring to the hit cable TV series about the ad business, it’s “math men meet mad men.” 

Marketing software provider HubSpot is out with an integrated suite of tools that it says will “make social media personal again.” Called Social Inbox, it merges a company’s contacts database of leads, opportunities and customers with its social media interactions. 

Social influence moderation platform, Traackr has announced a new tool for its social media marketing platform: the Influencer Network Analysis (INA) which monitors the social influence journey over social media.

A photo is sometimes all you need to tell a story, but often this can't be done without the right tools. This is something that Chute, a photo management and engagement start-up aims to do with its product suite.

Four vendors who are making an impact in the digital marketing industry have been highlighted in a new report from Gartner.

It used to be that business on the Internet was a lot like Las Vegas. What happened there, stayed there. But over the past few years, the web has become a hub to online business, resulting in millions of online transactions, interactions and marketing campaigns. Businesses and marketers have become more savvy, and it’s become much harder to decipher fact from fiction.

The self-service advertising platform on Twitter has just become more inclusive as it's now generally available for U.S. users.

For social media marketers looking to make the most of visuals, there is a new tool called PICT --  a shoppable photos application.

Companies need to be more strategic about how they optimize their websites, and it starts with aligning marketing goals to business goals according to the findings of an Adobe Digital Index report on digital marketing optimization.

Digital marketing is a complex machine. There are a variety of tools from engagement platforms to analytics that are designed to improve the customer experience and better a company’s revenue results. But how these tools are used can vary. One of the most significant processes (and tools) within digital marketing is marketing automation.

What’s the value for major brands of a Facebook Fan? According to a new study, the average is $174, an increase of 28 percent from 2010. 

There are many things we can do to help our social media presence get more attention. From content marketing to community building to social advertising, but when you think about it, it comes down to not just amplifying your message, but getting brand influencers to share on your behalf. But getting your influencers to share isn’t always easy. The folks at Gaggle Amp want to change that.