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Social Media Marketing News & Analysis

Take That, SF Giants! KC Wins Social Media World Series

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San Francisco must be a ghost town today -- not just for Halloween.

It's because it's a city of losers.

After all, the Kansas City Royals and their fans won the Social Media Mentions World Series over the hometown Giants.

Depression by the Bay? Yep.

Sure, the Giants won their third World Series title in five years last night by defeating the Royals, 3-2, in the decisive Game 7 in Kansas City.

Sure, they'll be talking in 100 years about Giants pitcher Madison Bumgarner and his three World Series wins like we talk today about Babe Ruth.

But in social media, the score was Kansas City 2 million, San Francisco 1.4 million. Take that, Bumgarner, San Francisco and your one-every-two-years World Series championship pace!

Top Challenges for Multichannel Marketers #DMA14

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Two-thirds of marketers in enterprise companies fail to tightly coordinate campaigns across all marketing channels, and just 43 percent state that their marketing departments share common goals across channels, reveals new research released during this week’s Direct Marketing Association (DMA) Annual Conference in San Diego. 

The report (registration required), sponsored by Yes Lifecycle Marketing, was based on a survey of more than 300 marketing executives in large- and mid-sized companies, and found that organizational silos continue to hamper marketers from effectively implementing multichannel strategies.

The Magic of Meaningful Customer Experiences #DMA14

Magic Johnson gave the ultimate demonstration of personalized marketing yesterday, as he stood in a room full of admiring marketing professionals and posed while smartphones captured photo after photo of the NBA Hall of Fame Legend-turned-entrepreneur.

One of the day’s keynote speakers at DMA2014 in San Diego, Calif., Johnson continued connecting with the audience by avoiding the stage, and instead circulating among attendees throughout his entire talk on creating meaningful customer experiences

Length is Everything [Infographic]

All that stuff about size is silly. The real thing to worry about is "How long should it be?" — the question every student has asked since a teacher assigned a report on topic (fill in the blank) for homework. 

Length has grown nothing but more important in the online world, a fact anyone who has struggled to trim a too long tweet understands. 

So how many characters long should a tweet be to get the most engagement, or how many words long should a blog post be so that it actually gets read? The team at SumAll, a company that markets a social media analytics and business dashboard, knows.

Jeff Dachis: Still Leading the Digital Revolution After All These Years

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Jeff Dachis is the kind of guy who responds to a tweet in the middle of the night. But what else would you expect from an entrepreneur whose titles include co-founder and former CEO of Razorfish, founder and CEO of the Dachis Group, chief evangelist at Sprinklr and mentor at TechStars, Capital Factory and the Founder Institute?

Dachis has spent the past 20 years "navigating the dramatic shift in the marketplace" brought about by digital, mobile and social technologies and "has tried to help unlock the value and impact created when people can connect, share and engage with each other."

He's not only a pioneer of the digital revolution, but one of the most adaptive participants. Earlier this year, he evolved again — from the head of Austin, Texas-based Dachis Group to the Chief Evangelist and advisor at New York City-based Sprinklr.

Discussion Point: Will We Still Use Twitter in 10 Years?

discussion-point-1.jpgTechnology tastes change quickly. Things can be hot today, gone tomorrow.

Anybody remember Pointcast? Once the software app of the moment, it was quickly tossed into the rubbish bin of technology history.

That brings us to Twitter, one of the apps du jour. It's amazing how swiftly it has penetrated into the public consciousness. We now see the tweets of public figures scrolling across TV screens during International sporting events.

Founded in 2006,  Twitter has gone public and amassed a $31 billion market cap in less than 10 years.

But will we still tweet 10 years from now? After all, it's just a text message. There's not really any rocket science here. And it's been proven that new social apps such as Instagram and WhatsApp can swoop in and grab the fickle-fancy of teens in a heartbeat.

A decade is an eon in tech terms. When you think of Moore's Law, whereby computer speed and capacity doubles every two years, it makes 10-year old technology look lame.

No app is safe in the zeitgeist of mobile culture.

How to Tune Up Your Tweets #INBOUND14

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Fair to say Twitter has a pretty good audience with its 271 million active monthly users who collectively send out a billion tweets every two days.

As you might suspect, research shows that tapping into Twitter really helps to drive your business.

According to Twitter statistics
• 73 percent of users feel better about an SMB after following its account and reading its Tweets
• 60 percent of users who follow SMBs have purchased something because of Twitter

But not all tweets are created equal. 

Red-Hot Hootsuite Acquires Social Marketing Campaign Platform

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The Hootsuite social media dashboard made big news when IBM Connections announced Hootsuite's integration into its enterprise collaboration platform last December. The industry took notice.

Eyes are on Hootsuite again today. It announced the acquisition -- and immediate deployment -- of an engagement platform for creating customized social marketing campaigns. Hootsuite acquired Brightkit for an undisclosed amount and launched Hootsuite Campaigns that officials say will help organizations extend the reach of social media programs. 

"Hootsuite Campaigns is designed to create customized social marketing campaigns and allows businesses to reach new audiences through engaging contests, sweepstakes and galleries, all managed from their Hootsuite dashboard," a Hootsuite spokesperson told CMSWire.

Sprinklr Makes Its Third Buy This Year

Sprinklr, a New York City provider of social media management tools, has acquired highly targeted advocacy influencer platform, Branderati. The deal marks Sprinklr's third acquisition in about six months — a continuation of what the firm calls its strategy to grow "aggressively and smartly."

In February, Sprinklr bought Austin, Texas-based Dachis Group, a social analytics company, and formed the largest independent end-to-end social relationship platform in the market.

And just last month it bought TBG Digital, a company that considers itself a pioneer of corporate advertising on Facebook and Twitter. The acquisition was designed to amplify Sprinklr’s reach across social media.

Now it's bought Branderati, a company that boasts that it helps brands identify their most passionate “advocate influencers” and take those relationships to the next level to drive brand advocacy and loyalty. Ekaterina Walter, Branderati's co-founder and CMO, told CMSWire this morning that the deal capitalizes on the complimentary strengths of both companies. "As we've watched Sprinklr grow and transform to a provider of a robust, all in one platform, it became very, very obvious to us that Branderati was a key part that solution," she said.

Tweets to Treasure: Better Trend Analysis

2014-28-August-Sean Goggins and Ian Graves.jpgThere’s something intriguing about wandering anonymously through the day, going wherever you want, doing whatever you want — no questions asked, no calls from the office.

Too bad that rarely happens anymore.

Thanks to social networks like Twitter, a worldwide broadcast of your every move and mood is just 140-characters away. We've come a long way since 2008, when many of today's most tweet-happy users (myself included) complained about their fears of being followed and argued that the minutia of someone else's life isn’t interesting enough to distract their attention.

Nope, we've learned that Twitter really is the gateway to deeper, more meaningful communication — and allows people to more deeply connect, share resources, share online opportunities and collaborate.

And now researchers at the University of Missouri claim they've found a way to make Twitter even more useful for those who believe there's actually a lot of treasure in those tweets.

Should You Use LinkedIn to Build a Network or an Audience?

2014-27-August-LinkedIn-Head.jpgI’m not sure how to use LinkedIn anymore. I’m on LinkedIn all the time as a social marketer, and over the last year or so I’ve noticed some big changes to two basic aspects of how I think about LinkedIn … and they've left me scratching my head about my own approach.

Where is Apple Going With Its New Social Media Hire?

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Does Apple need a face(book) lift? 

Doesn't seem that way. Just show us that white apple with the chunk taken out, and you've finished your branding work for the day.

Right?

For a brand that essentially doesn't need branding help, Apple's certainly thinking about social media. 

We're just not sure which way yet.

Proof -- its hire this month of Musa Tariq, the former digital marketing big shot at Nike and Burberry.

Apple doesn't even have a real presence on Facebook or Twitter for Apple itself, leaving that heavy lifting to the iTunes brand

Friday Fun Day: Insider's Guide to Facebook Image Sizes

2014-15-August-Oven-Roast.jpgFacebook may generate a lot of hate. But it generates even more interest — especially from marketers who struggle daily to keep up with its ever changing guidelines on how and what to do everything from encourage page "likes" to keep customers engaged.

So it was with great interest that I stumbled upon a blog by Emily Goodrich. She's a technical writer at Heyo, a Blacksburg, Va.-based startup that wants to help small-business owners gain followers on sites like Facebook and Twitter and convert those followers into email captures and sales. 

Goodrich shared a marketing essential: a Facebook image size cheatsheet.

Sprinklr Increases Social Media Reach with TBG Buy

Social media management firm Sprinklr announced today that it has bought TBG Digital, a company that considers itself a pioneer of corporate advertising on Facebook and Twitter. The move is designed to amplify Sprinklr’s reach across social media and will add an estimated 100 new employees to its 400-person global roster, according to a written release published by Sprinklr.  

Marketers Like Oracle Cloud's Summer Releases #interact14

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It's one thing to spend a couple of billion dollars acquiring digital marketing technologies and another to make them truly useful to today's marketers.

Nobody knows this better than companies like Oracle or Adobe, who went on multiyear shopping sprees to beef-up their capabilities in email management, social listening, customer analytics, email management, omnichannel messaging and other areas. The big question was could these companies quickly integrate these products in a meaningful way amid a fast-changing marketing industry.

Oracle, a newer player in the "marketing cloud" arena, showed off a series of its summer releases today at its Interact 2014 show in San Francisco, drawing boffo reviews from many of the 1,000-plus marketers in attendance. Clearly, the unofficial theme of the conference is "we are very, very good at integrating," as marketing cloud General Manager Kevin Akeroyd told us last evening.

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