Social Media Marketing News & Articles

 Facebook and Amazon have combined forces in order to make shopping on the 'net just as social as it tends to be in the physical world. 

 This week, Adobe (news, site) announced the addition of some interesting social media features to their Online Marketing Suite. Among them: advanced bid strategies for Facebook ads, and image ad support for the Google Content Network. 

Google isn't the only one bringing the 'net to your television set. Thanks to itaas Inc. and the tru2way platform, Bright House Networks has a tool in the pipeline that will allow Twitter users to view their tweets on the tube. 

 Thomson Reuters may be breaking new ground in the sentiment analysis arena. The company's toolset now comes complete with analytics for both financial services and investment-relation pros.

Alterian (news, site) joined the crowd and kicked out their first integrated cluster of tools for social media marketing this week. The suite provides solutions for monitoring social media channels, collecting and analyzing customer data online, and multi-channel marketing.  

Social media works, plain and simple. For businesses, it's a trend that represents a marketing opportunity so huge it eclipses the need for intermediaries by connecting companies directly with their customers. Have you taken a proper look at how best to utilize this phenomenon? Read on, we aim to help you. 

Social media marketing solutions just won’t stop cropping up. Japan’s latest is called AppTraq, a free analytics tool that specializes in the analysis of social technologies such as Facebook applications.  

All hail social media marketing! These days the eagerness to understand and utilize the concept is so thick it’s tangible. Forrester’s new analytical framework for reaching the biggest social media influencers highlights this trend, and hopes to scale word-of-mouth marketing efforts as well.

As social network-infused business solutions continue to grow exponentially, so does the need to analyze the importance of the resulting relationships for better performance and productivity. And yet, Gartner predicts only 25% of enterprises will routinely evaluate these data through 2015. The culprit? Privacy concerns.  

 One quote from Daniel Kraus stood out to me during his presentation at this week's SugarCRM conference: "It's not honesty, it's marketing."

This week Google opened a new laboratory. Dubbed Ad Innovations, the experimental space is designed to encourage the exploration of new marketing technologies, and already comes with a load of interesting tools. A remarketing and analytics tool are among the first to be highlighted.   

It looks like Facebook is still up to its old tricks. Following the announcement of the upcoming ability to "Like" the entire Internet, the world's top social networking platform has set the "Like" functionality to entirely replace the "Become a fan" button on brand Fan Pages. Heads up, marketers! Though this move sounds pretty minor, it implies a great deal.

Today it was announced that Webtrends (news, site) has decided to expand their analytics capabilities for Facebook yet again. The upcoming measurement tools—slated to be released with the next iteration of Webtrends Optimize—will enable both marketers and developers the ability to test, segment and target their specific campaigns inside the popular social network.

A lot of stuff has been happening in the social media marketing realm thanks to companies like Webtrends and Omniture, but now it looks like everyone's favorite social network is kicking out some data reports of its own. This makes sense, considering the fact that Facebook just surpassed Google in hits.

MediaFunnel, the “Team Tool for Social Media” previously known as TweetFunnel, has rebranded to reflect the company’s focus on providing a single interface from which businesses can manage all of their social media channels.