Social Media Monitoring News & Articles

As companies become aware of the value of social media, more than ever they are using social media platforms. Despite their best efforts, however, recent studies suggest that at the corporate level, companies are still struggling to take full advantage of the ways that social media can engage customers, promote their brand and provide valuable feedback for the way ahead.

Looking to boost your return on investment from social media efforts? Of course you are. Alinean's social media ROI calculator for B2B vendors might be just the trick.

It looks like digital measurement is going to be a key theme in 2011. Web Analytics Demystified and Keystone Solutions have announced plans to deepen a partnership they started in 2009, their endgame being the widest range of digital measurement, analysis and optimization consulting services on the market. 

Got a corporate content strategy? Got a corporate social media strategy? Do they work to compliment each other? Yeah, we thought so.

Presumably you have identified your audience, determined their online behaviors and understand their needs. Additionally, let’s assume that you have content to publish to your company’s blog or news feed. To ensure that your content is distributed across channels seamlessly and efficiently, an effective content strategy for social media marketing requires both cooperation and communication. 

The situation: Facebook's massive audience is often overwhelming, but remains choice for many marketers and their social strategies. The challenge: Distinguish the right customers from the wrong ones and engage them accordingly. The solution: Webtrends Social Accelerator Packages. 

In a move that will no doubt have a profound effect on social media monitoring, analytics company Gnip has announced that it will sell access to Twitter's data via a new partnership. 

China is considered to be a rapidly growing market when it comes to social media use. With about 425 million Internet users and a rich social media scene, the conversations and data in Chinese websites and social networks will require capable means of analysis for effective data and conversation mining. Two social media consultancies have recently struck a strategic partnership, aiming to offer their expertise to businesses with interest in effectively engaging this market.

Converseon, the self-proclaimed "full-service social media consultancy" has every intention of proving the title. The company's newest product, Conversation Monitor Plus, is a social media monitoring platform that offers access to the full Twitter Firehose -- approximately 90 million tweets per day -- without the danger of drowning. 

Even as social media and collaboration capabilities have become widely available in our private lives through tools like Facebook, LinkedIn, Box.net, Twitter, Digg and so on, corporations have been somewhat slower to make these capabilities available to their employees. It would even be fair to say that while social media and collaboration capabilities are almost fully emerged for the average U.S. citizen, for the average U.S. corporate citizen these capabilities are still in the early stages of emergence.

But social media and collaboration tools for the enterprise are not emerging across all corporate functions at the same rate. One of the most rapidly emerging areas is social customer relationship management, or social CRM.

Alterian (news, site) is making progress on their next wave of customer engagement solutions and they've provided a peek at what's to come.

Involver (news, site) turned many, many heads with the July release of their social media dashboard. The product pulls Facebook, Twitter, and other online portal activity into one location, allowing users to monitor, publish, schedule and manage brand strategy across the social Web. We checked back in and, unsurprisingly, more than 100,000 of those turned heads have become customers. 

The non-stop climb in popularity that social media solutions are making requires businesses to constantly level-up their monitoring efforts. Attensity's (news, site) latest uses semantic technology to classify Tweets, Facebook posts, review sites, blogs, etc. in order to identify what needs attention.  

Behold! A new dashboard that pulls Facebook, Twitter, and other online portal activity under one umbrella. Brought to you by Involver, AMP allows users to monitor, publish, schedule and manage brand strategy across the social web: 

Monitoring one’s brand or image is nothing new. In the olden days, companies might have held focus groups to find out what consumers thought about their product, brand or company. Today, it’s much more complicated to gauge your reputation.

Companies are no longer just producing print materials and television advertising. In fact, companies are not the only ones generating buzz about their product. Nowadays, social media can transform a relatively unknown company into a “household” name in nanoseconds. And though social media can have a meaningful impact on a company’s reputation, it’s no secret that it can also destroy them as well.

With industry talks about social media policies and governance abound, Autonomy (news, site) released a new product called Autonomy Social Media Governance built to monitor and govern enterprise information on social media channels.