Social Media, Social Engagement News & Guidance

Social advertising technology company 140 Proof today announced integration with Pinterest to offer brands increased exposure on the site through social sharing and re-pins of brand content.

Having already made a name for itself in Web CMS and advertising, Atex is venturing into the social media realm with its new product, Atex Engage.

Remember the old saying that there’s no such thing as bad publicity? Whoever came up with that obviously never met social media. A new whitepaper from Dachis Group suggests some techniques for using brand advocacy to counteract bad-mouthing. 

For our last Facebook Feature of the Week for March, we’re looking at Pages Manager, an app that's designed to let users keep track of developments on their Facebook pages.

Posts on Facebook are about to get a lot more conversational with the announcement of two features that enable users to engage a little more. Those features are: replies, comments.

The key to turning a small business into a sales powerhouse is customer relationship management (CRM) according to a new infographic from SalesForce and Intuit.

The paperless office appears further away than ever before. According to recent research from AIIM we are using more paper records than ever before, there are still significant problems capturing and storing information for records and, even worse, senior management is sticking its head in the sand and ignoring the inherent risks in these practices.

For social media networks like LinkedIn that aim to connect people that don’t really know each other the better the search, the better your service.

A new versions of the Google+ app for the iPhone and for Android devices has been unveiled, offering enhanced photo features, the ability to show current location to selected recipients and tweaks for community management. 

Not only does Salesforce Chatter run on more mobile devices than ever, its customer connection ability is now the company's main focus.

A new update to Instagram marketing suite Nitrogram provides tailored reporting and tag analysis capabilities intended to allow companies to refine their Instagram content and engagement strategies.

A new report from Forrester Research suggests that many digital marketers are having trouble with customer engagement because they don’t understand the customer journey.

Nearly one-fifth of large organizations are still determining their approach to social media, and only about a third say they are proactive in their social customer care. Those are some of the takeaways in a new report, "How Companies Are Supporting the Connected Consumer."

Social network Facebook has made two subtle changes to its website in updating the cover photos policy and adding a reply button to pages and profiles.

Using the built in visualization tools in Google Analytics is like kissing your sister. Sometimes necessary, never a treat.