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Social Media, Social Engagement News & Guidance

5 Things Savvy Marketers Need to Consider Before Running a Facebook Promotion

Customer Experience, Social Media Marketing, 5 Things Savvy Marketers Need to Consider Before Running a Facebook PromotionThe idea of running a simple promotion without having to go through the hassle of a third-party platform is exciting and intriguing at first. However, there are still a few things brands should consider when they choose between running a Timeline promotion or a using a custom app.

Altimeter Group: What the Heck Is Native Advertising, Anyway?

"Native advertising" is a term commonly used to describe advertising that tries to blend into its environment, like Promoted Tweets on Twitter or Sponsored Stories on Facebook. But there are lots of opinions about what it covers, and whether it is really something new. Now, a new report from the Altimeter Group tries to define the term and the landscape in which it lives. 

We're Getting Social - and Analytical - At Boston Conference #SMWA

Social media platform strategies must be a little more than producing a few “likes” on product pages and attracting a bunch of retweets. You need to know the true value behind your organization’s activity in the social media sphere, and have data that really means something for your brand health and ROI. 

Twitter, Eager for Mobile Heft, Buys Mobile Ad Exchange MoPub

Twitter, on the road to an IPO, has been buying or implementing ways to make money as fast as it can. Now, the micro blogging juggernaut has acquired mobile advertising exchange MoPub.

Storify Bought by Livefyre for Curating Social Comments

Storify Bought by Livefyre for Curating Social CommentsStorify, a popular tool for combining social media posts into context rich articles, has been bought by Livefyre, a social commenting system, and together they form a pretty unique set of features that push social boundaries.

Google+ Rolls Out Embedded Posts

Google+ Rolls Out Embedded PostsGoogle has debuted an embeddable posts feature so websites can paste public Google+ posts into their pages, a capability already in place for Twitter and Facebook posts.

Facebook Enables Media to Integrate Real time Social Conversations into Stories

Simply connecting the world together wasn’t good enough for Facebook. It since has tried to bring the world’s conversation together into one metric-based pool of discussion aimed at helping users -- particularly businesses -- figure out what’s on the world’s mind collectively. 

They want to know who’s talking about what, what they’re saying, who they are, where they are, how many times they’ve talked about it and if they’re a man or woman.

Facebook Policy Changes Have Been Delayed

The proposed changes to Facebook’s privacy policy have been delayed so that the social network can properly review feedback.

Social Media Briefs: Hashtags Fail Facebook, Innovate Twitter

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Social media hashtags are now more universal than ever and can be used across social media platforms like Twitter, Facebook and Instagram. But how effective are they and how can they be used to help us? 

HootSuite Partners with Nexgate to Improve Social Security

customer experience: nexgate hootsuite social media security

Security is a big issue in social media, which is why social relationship management platform HootSuite has partnered with Nexgate in effort to protect enterprise companies that use social sites.

Social Media Analytics Can Help Reduce Legal Risks

Information Management, Social Media Analytics Can Help Reduce Legal RisksPractically any discussion of social media analytics revolves around marketing. This is unfortunate since it diminishes the impact social media analytics should be having in other parts of the company.

Lithium Raises US$ 50 Million in Pre IPO Funding

Lithium Raises US$ 50 Million in Pre IPO FundingSocial business vendor Lithium has announced it raised US$ 50 million in pre IPO funding, and it's also hired Tapan Bhat, a former Yahoo executive as SVP and chief product officer.

Topsy's Twitter Index Now Searches Back to First Tweets

customer experience: Topsy historical tweet index
A look at tweets made by and to CMSWire five years ago.

A new feature from social indexer Topsy is helping Twitter users revisit some of their oldest posts, including those made when the network was first launched.

Forrester Report: Brand Health Management More Than Aggregating Data

customer experience, Forrester Report: Brand Health Management More Than Aggregating Data

Let’s see what our customers are thinking today. Let’s send out a survey and collect the data.

Good enough 20 years ago? Probably. Good enough today? Hardly.

For Twitter Watchers, Everything Is a Step Towards IPO

Customer Experience, For Twitter Watchers, Everything Is a Step Toward That IPOIt's not a matter of if, but of when, Twitter offers an IPO. With the climax pre-ordained, the audience is now looking at every plot move as a step toward the eventual conclusion.

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