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Social Media, Social Engagement News & Guidance

Pricey Twitter Hits the NYSE Today at $26 A Share

twitter_ipo.jpgTwitter becomes one of the most high-profile US initial public offerings since Facebook today. After raising its starting price range once, it boosted the share price even higher, causing concern among some investors.

Is a mere social messaging service that's still losing money and will only generate revenue of about $620 million this year really worth $18 billion? That's the big bet investors will have to decide. The company is not profitable, and it is not expected to be so until at least 2015.

Ahead of Its Time: EngageSciences Social Media Marketing Takes Off

image-engagesciencessocial-2013.pngEngageSciences is but one of dozens of social media marketing tools, and like so many, the Facebook app building focused company has branched out to other sites like Twitter, YouTube and Google+. In an odd twist, however, one of the first tools the company built when it launched in 2009 has finally taken off in 2013 ... A social media marketing tool that was ahead of its time.

Webtrends: Impressive Results from First B2B Use of Twitter's Lead Gen Cards

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Webtrends is out with a new case study about its success with Twitter’s recently introduced Lead Generation Cards.

According to the Internet analytics company, this first use of the cards by a B2B company led to a more-than-impressive 996 percent increase in leads and a 500 percent decrease in costs – in just four weeks. 

Nimble Advances Social Relationship Platform, Enhances Integration

Social CRM Company Nimble Integrates with Gmail, OutlookNimble, a company that offers customer relationship management (CRM) software, launched a new version today with a host of updates, including integration with Google Gmail, Microsoft Outlook and Hootsuite.

The announcement comes just a week after the company revealed partnership with Microsoft to bring CRM to the Office 365 productivity suite.

Brands Happier than Users over Photos, Videos in Tweets

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The 140-character purity of Twitter feeds is a thing of the past. The micro-blogging site is giving pictures and videos more important roles. In fact, you'll now automatically get photos and Vine videos right in your timelines. Some users are grumbling, but many retailers are rubbing their hands together in glee.

Twitter followers no longer need to click a link to see an image or video. Additionally, the update allows a follower to reply, retweet or favorite a tweet while in the timeline. The update follows Twitter’s previous efforts to expand its service with options including Twitter cards and conversational links.

Facebook Still Way Ahead of Google, Gigya Reports

Thumbnail image for Social Logins.png Facebook maintains a large lead in social logins, according to Gigya — the self-described largest provider of social logins on the web. The news comes on the heels of a report last month from social login provider Janrain, which noted that Google had dramatically reduced Facebook’s lead in social logins.

Social Media Briefs: Snapchat Wins, Facebook Loses, Instagram Gains

Snapchat is worth billions. Facebook loses teens. Instagram gains brands. Thinkr uses only #hashtags.

Answer My Tweet ... Now, Customers Say

Customers Expect Tweets to be Responded to within an Hour Over 70 percent of Twitter users expect to see businesses respond to their tweets, a social media report has found, and 54 percent expect to hear back within the hour.

That such a high percentage of people expect responses from companies on social media shows how far expectations have risen, the Lithium Social Response Study found.

Chief Customer Experience Officers Challenged by Security, Generation Gap

consero_customersatisfaction.png There’s no doubt that there are a plethora of resources available to help customer experience executives provide extraordinary opportunities and competitive advantage. But what challenges do they face? Consero investigated these issues in its Fall 2013 Customer Experience Data Survey.

The Next Big Social Networks Aren't Social Networks Yet

shutterstock_134112389.jpgGrowth for big social networks like Facebook and Twitter will inevitably flatten as users look for options that better match their needs.

Enter the likes of Steam (a PC gaming service stretching out to TVs) and BlackBerry's BBM (a popular app looking for bigger things). Steam has more than 60 million users and BBM has more than 80 million. What else could come along to shake up social networks in the near future?

Social Business Tools, Talent Keep Workers on Task

Social Business Tools, Talent Keep Workers on TaskThe productivity of knowledge workers in the digital age clearly depends on the tools and talent available for given projects. Social business systems that include an activity feed with document sharing capability, for example, are important. But so is the right talent to go with them.

New Report Examines Global Trends in Customer Service

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A new report from Zendesk takes a closer look at some of the many factors that contribute to overall customer satisfaction.

What it found is that good customer service is universal.  No matter what country you're in, when you shopping or how you engage with a company, there are a few universal factors that are bound to influence your experience

Social Insights Show How Recruiters Engage on Twitter

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Previously, we've reported on how various segments of marketers engage on Twitter from digital marketers to B2B marketers, as well as brands. But what about those who actively recruit marketers and brand influencers -- how do they use Twitter to connect and create open, informal networks?

How to Handle Negative Brand Perceptions on Social Media

How to Overcome Negative Brand Perceptions on Social MediaIn the age of constant social media commentary, all brands are subject to the influence and change of public opinion. When a brand begins to experience negative perceptions -- especially with the instant impact of social media -- it is easy for panic to set in quickly. So how can a brand be smart and nimble in evaluating negative sentiment?

Adobe Social Media Report: Huge Gains for Facebook, Twitter Ads

image-adobesocialmedia-2013.jpgSure, humans are social beings — and we seem to be getting even more social on Facebook and Twitter, according to the Adobe Social Media Intelligence Report.

All that activity is boosting ad revenues for both social networks. Advertising on Twitter and Facebook ramped up quite a bit in 2013. Facebook click volume is up 29 percent year-over-year, and Facebook impressions volume is up 85 percent year-over-year.

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