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Social Media, Social Engagement News & Guidance

Join the Shift: Think Mobile-First for Customer Engagement

Customer Experience, Join the Shift: Think Mobile-FirstThere’s a hot debate right now about which device currently holds the “first screen” crown. Some argue it’s still TV, while others believe mobile is taking the reigns. Whether or not you agree that mobile is destined to supplant the television as the main screen for delivering and consuming content (and no matter what you believe, rest assured that TV -- and its value to brands -- isn’t going anywhere), there’s no doubt that mobile has become a highly sought-after screen for advertisers and audiences alike. So much so, that it’s increasingly at the center of entire campaign strategies.

Chris Brogan Shares the Secret to Digital Relationships

If you don’t already know who Chris Brogan is, you need to read this. If you do, you won’t need any convincing, skip past the next paragraph.

Xbox One Sells A Million, Microsoft Grapples with Social Media Backlash

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Microsoft's new Xbox One console has been branded as the ultimate games and entertainment machine.

The hard reality of those ambitious claims is now biting hard, as early buyers find poor gaming experiences, expensive in-game-content demands and issues with the TV and entertainment features. But Microsoft is handling the complaints well and trying to minimize disruption for users.

Buy Tech Products on Launch Day at Your Own Risk

xboxone_thumb.jpgToday's Microsoft Xbox launch comes with a required two-gigabyte update to access the most basic of the console's features. Owners are effectively left with an expensive lump of plastic and silicon without it.

Similar mandatory or essential updates were needed for Sony's PlayStation 4 and the Nintendo Wii U. Even Apple's latest iPhone 5S had a day-one bug fix update for iOS 7.

How long before day one updates become a horrific feature of all technology launches, with vendors shipping effectively useless products?  And what happens when that update fails?

Social Media Briefs: YouTube Outage, Twitter Pulls a Plug, the Secret Lives of Pins

Kitten in the Spotlight.jpgThis week: More social media outages, LinkedIn revealed Showcase Pages and new insight into the value and lifespan of a Pinterest pin.

 

Jive Report Finds More and More Employees are Collaborating at Work

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Enterprise social collaboration is now mainstream, with a majority of employees in a third of all corporations using such solutions. That’s one of the findings in a soon-to-be-released white paper from Jive Software, an enterprise social collaboration vendor.

CMSWire.com got an early look at the paper, Enterprise Social Collaboration Solutions Hit the Mainstream — and we're sharing the highlights with you.

5 Major Differences Between Xbox One and PlayStation 4

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The tech pages have been buzzing with gaming news in recent weeks, thanks to new consoles from Microsoft and Sony. But if you're not a loyal fan, which one should you choose? 

These five factors — and some simple truths the manufacturers probably don't want you to know — could sway your buying decision.

Adobe Changes Pricing Structure for Marketing Campaigns

Adobe Campaign Abandons Email CPM PricingAdobe is introducing a new pricing plan for its campaign management service. Starting in January, Adobe Campaign, one of six digital marketing units the company includes in its Marketing Cloud services, will no longer charge customers on CPM or cost-per-thousand emails pricing. Instead, it will charge a "platform fee" plus a fee per customer profile.

In an interview with CMSWire.com, Mathieu Hannouz, senior product marketing manager for Adobe Campaign, said the move is designed to encourage customers to embrace cross-channel marketing.

Is Your Customer Experience Ready for the Holidays? [Infographic]

shutterstock_160880540.jpgThe holidays are here. There are only 47 days until Christmas. And this year, the first full night of Hanukkah and Thanksgiving coincide for the first time since 1888.

For the holiday shopper, time is of the essence. For the retailer, if you're not prepared to handle Black Friday sales, Cyber Deals and last-minute shopping, you'll be hard-pressed to meet the needs of your customers. Most of them expect to find what they want, when and where they want it.

The Twitter IPO: All You Need to Know

You might have heard: Twitter had an IPO today. It achieved a market capitalization of $25 billion to $26 billion, even though the company has yet to hit $1 billion in revenue and has not earned a dime of profit. But clearly, people were excited.

Pricey Twitter Hits the NYSE Today at $26 A Share

twitter_ipo.jpgTwitter becomes one of the most high-profile US initial public offerings since Facebook today. After raising its starting price range once, it boosted the share price even higher, causing concern among some investors.

Is a mere social messaging service that's still losing money and will only generate revenue of about $620 million this year really worth $18 billion? That's the big bet investors will have to decide. The company is not profitable, and it is not expected to be so until at least 2015.

Ahead of Its Time: EngageSciences Social Media Marketing Takes Off

image-engagesciencessocial-2013.pngEngageSciences is but one of dozens of social media marketing tools, and like so many, the Facebook app building focused company has branched out to other sites like Twitter, YouTube and Google+. In an odd twist, however, one of the first tools the company built when it launched in 2009 has finally taken off in 2013 ... A social media marketing tool that was ahead of its time.

Webtrends: Impressive Results from First B2B Use of Twitter's Lead Gen Cards

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Webtrends is out with a new case study about its success with Twitter’s recently introduced Lead Generation Cards.

According to the Internet analytics company, this first use of the cards by a B2B company led to a more-than-impressive 996 percent increase in leads and a 500 percent decrease in costs – in just four weeks. 

Nimble Advances Social Relationship Platform, Enhances Integration

Social CRM Company Nimble Integrates with Gmail, OutlookNimble, a company that offers customer relationship management (CRM) software, launched a new version today with a host of updates, including integration with Google Gmail, Microsoft Outlook and Hootsuite.

The announcement comes just a week after the company revealed partnership with Microsoft to bring CRM to the Office 365 productivity suite.

Brands Happier than Users over Photos, Videos in Tweets

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The 140-character purity of Twitter feeds is a thing of the past. The micro-blogging site is giving pictures and videos more important roles. In fact, you'll now automatically get photos and Vine videos right in your timelines. Some users are grumbling, but many retailers are rubbing their hands together in glee.

Twitter followers no longer need to click a link to see an image or video. Additionally, the update allows a follower to reply, retweet or favorite a tweet while in the timeline. The update follows Twitter’s previous efforts to expand its service with options including Twitter cards and conversational links.

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