Social Media, Social Engagement News & Guidance

Enterprise social media management technology provider HootSuite is launching HootSuite Promoted Products Integration for Twitter. Currently available in limited beta for enterprise customers, the integration lets HootSuite users directly create and manage Twitter advertising campaigns from their HootSuite dashboards.

With social media becoming an increasingly visual medium, marketers should be aware of how are using images.

Is social media worth the expense and effort? The answer to that question depends on the results, and the results depend on the data analytics. To help marketers make sense of social data, digital engagement provider ePrize has unveiled a new social analytics reporting service based on Facebook information.

Personal branding start-up company, Social.Me has announced the first phase of its social media click tracking rollout with the introduction of its outbound click tracking tool.

Do you think social media is bullshit? You’re not alone. Author Brandon Mendelsen agrees. In his book of the same name, he dissects the ways that those within social media industry have made social media marketing something more complicated than it needs to be. Mendelson seeks to expose the truth behind many social media myths created and upheld by large agencies and so-called social media experts.

  Just as Facebook is well on the road to ad-creep on your mobile and desktop feeds, it looks like Twitter is following the slippery slope, moving on from promoted tweets to adverts served thanks to its new API. 

It’s almost the end of February and our marketing automation editorial focus is soon coming to end. Therefore, one of our last Facebook Apps of the Week for this month is Qwaya, an advertising tool.

 The long public gestation on Google's magic spectacles continues with a new video and an offer for creative types to get their hands on the social-media-friendly techno-googles.

Software and solutions provider, Adobe has announced its Facebook Exchange (FBX) offering used with Adobe Media Optimizer is now available for public use following a successful trial period.

Last year, we reported that 4 out of 5 Facebook users have never bought a product or service as a result of advertising or comments on the social network site. Since then, social advertising’s effectiveness is still struggling. Today, a new platform aims to increase social ad’s relevancy and delivery.

A recent Lithium survey has found social media is helping to drive improved customer experiences in telecoms, but there is lots of room to grow in developing markets and on the social support front.

In this age of social marketing, why not use your employees to help sell the company’s products? A new whitepaper from Dachis Group gives ten steps on how best to do that.

While social media continues to be a popular communication tool, according to a new survey released by the Pew Research Center some sites aren't as well-received as others.

During our inaugural public CMSWire Google+ Hangout session in December, we chatted with experts on how social business is challenging for large companies to implement, but also how it as been successful in limited cases.

Commercial holidays like Valentine’s Day can bring out the best and worst in people. Add social media to the mix, and you’ll know who wants to be left alone and who can’t get enough. For brands, it’s important to know which customers to target and which to avoid, as they seek to celebrate or avoid the day. Thanks to social intelligence platforms, identifying curmudgeons, love birds and everyone in between has become easier.