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Social Media, Social Engagement News & Guidance

SAP Says: Link Revenue to Social Media to Show ROI #gilbane

Return on Investment

BOSTON -— Social media marketing programs are sexy. But do you know what’s even sexier? Social media marketing programs that tie directly back into sales, conversions and strong leads.

SAP North America’s social media program was featured during this morning’s keynote on Day 1 of the Gilbane Conference here at the Westin Boston Waterfront Hotel.

Will Ephemeral Communications Make Delete the Default?

shutterstock_135744803.jpgHow big is your digital footprint? Think beyond the blog posts and Amazon reviews, social media status updates and Reddit comments. Your role in the digital world is more than the songs you download on iTunes, the movies you watch on Netflix and the photos you upload on Instagram. Your digital mitochondria are fueled by the habits you've developed since you got your first computer or feature phone. 

If you're anything like me, it pained you to toss all the AOL chats you saved from college. You may dread upgrading your phone over fears of losing all those text messages or push SMS notifications. When you think about the amount of stuff stored or otherwise archived on our digital devices and on the interwebs, it's amazing more of us haven't been blackmailed. It's enough to make you think that not everything we do is worth its half-life.

New Report: Understand Your Audience Before Using Social Media

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Social media isn't a one-size-fits-all proposition, and US companies are leading the way in the use of social campaigns. Those are two of the key findings in a new report from the Useful Social Media (USM) group. 

The report, “Following Uncle Sam: National Social Media Marketing,” surveyed more than 300 members of the USM community. A social media campaign, the survey discovered, needs to have messages that are “much more tailored to their audience demographics than previously thought.”

Why Apple Needs Topsy in a $200 Million Way

Apple to Buy Social Analytics Company TopsyApple bought social analytics firm Topsy for more than $200 million, the Wall Street Journal reported yesterday.

Topsy is one of the few companies that has access to every tweet generated since 2006 and has the proven ability to analyze them all, both historically and in (near) real time, as they come in. While some see Topsy’s services primarily in the social realm, it’s also important to recognize its big data and analytical capabilities.

BlackBerry Pivots to Social Media with BBM Channels

bbmchannels.jpgBlackBerry has introduced an updated version of its messaging app that makes the service a social network — but Android and iOS users will have to wait for the new features.

Owners of BlackBerry 10 and Blackberry 7 devices can use BlackBerry Messenger Service (BBM) to join in social media chat across channels and interact with people, brands, celebrities and communities. In the near future, the feature will also be extended to Android and iPhone users.

With massive user growth of BBM, is this a threat to the likes of Facebook or will others just mimic it as we move to a more mobile social landscape?

How to Catch Customers #BlackFriday [Infographic]

Customer Experience, How to Catch Customers #BlackFriday [Infographic]You couldn't have made it through the past month without hearing one prediction after another about the importance of  mobile commerce this holiday season. And guess what? Everyone who emphasized that optimizing for mobile was an essential retail strategy was apparently right, according to early insight from IBM.

B2B Marketing on Twitter: Turn Listening into Social Insights, Influence

B2B Marketing on Twitter: Turn Listening into Social Insights, InfluenceAt dinner the other night with a group of B2B marketers (sounds fun, I know) the conversation moved between discussing food delivery startups and ride sharing services, to all SaaS pricing, marketing automation and demand generation, all the time.

Now imagine you sell to B2B marketers and happened to be sitting nearby and listening in. Wouldn’t you have loved to pull up a chair and join our conversation? Sure you would. And maybe you’d have also wondered how to influence me or someone else at the dinner to recommend your company.

Google Adds Single View of Customer Reviews to Places

Google is upgrading its Google Place for Business service so users can collect everything their customers are saying about them online in a single, viewable place.

Few Customers 'Extremely Satisfied' with Omnichannel Customer Experience

Ring Bell for ServiceFor some time now, companies of all shapes and sizes have been expanding their online presence and setting up profiles across various digital media channels so they can be where their customers are. But a new Zendesk survey that examined the omnichannel customer experience shows they have a long way to go.

A whopping 73 percent of consumers think companies are paying more attention to generating sales across multiple channels than in delivering a consistent and seamless customer service experience. How has the omnichannel customer experience gone awry?

How Mobile and Social Are Changing Consumer Behaviors [Infographic]

Think back seven years or more. How did you make decisions to buy things? Maybe someone in your office told you about a sale at the local department store. Maybe you saw a billboard or an ad in the local newspaper. Or perhaps you just walked around you local mall until you spotted something that struck your fancy. Now, thanks to mobile and social technologies, the way we shop is being influenced by more than just sales. 

How Apps and Social Media Will Color Black Friday

Black Friday Deals + the Role of Apps, Social Media Social media and mobile applications reportedly have an outsize influence on shopping behavior -- and many companies have shaped their online experiences accordingly in the last few years. Now shoppers and retailers are both looking to the next stage in this evolution. Marrying online and offline experiences maybe the key, according to reports from Adly and Cisco.

Join the Shift: Think Mobile-First for Customer Engagement

Customer Experience, Join the Shift: Think Mobile-FirstThere’s a hot debate right now about which device currently holds the “first screen” crown. Some argue it’s still TV, while others believe mobile is taking the reigns. Whether or not you agree that mobile is destined to supplant the television as the main screen for delivering and consuming content (and no matter what you believe, rest assured that TV -- and its value to brands -- isn’t going anywhere), there’s no doubt that mobile has become a highly sought-after screen for advertisers and audiences alike. So much so, that it’s increasingly at the center of entire campaign strategies.

Chris Brogan Shares the Secret to Digital Relationships

If you don’t already know who Chris Brogan is, you need to read this. If you do, you won’t need any convincing, skip past the next paragraph.

Xbox One Sells A Million, Microsoft Grapples with Social Media Backlash

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Microsoft's new Xbox One console has been branded as the ultimate games and entertainment machine.

The hard reality of those ambitious claims is now biting hard, as early buyers find poor gaming experiences, expensive in-game-content demands and issues with the TV and entertainment features. But Microsoft is handling the complaints well and trying to minimize disruption for users.

Buy Tech Products on Launch Day at Your Own Risk

xboxone_thumb.jpgToday's Microsoft Xbox launch comes with a required two-gigabyte update to access the most basic of the console's features. Owners are effectively left with an expensive lump of plastic and silicon without it.

Similar mandatory or essential updates were needed for Sony's PlayStation 4 and the Nintendo Wii U. Even Apple's latest iPhone 5S had a day-one bug fix update for iOS 7.

How long before day one updates become a horrific feature of all technology launches, with vendors shipping effectively useless products?  And what happens when that update fails?

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