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Social Media, Social Engagement News & Guidance

Maximize Social Marketing with Online Communities

There are more channels than ever before to connect with your customers -- and every business wants to understand how to maximize its customer-brand interactions.

But there is good news. The channels used to achieve these goals, including social media networks, online communities and customer relationship management (CRM) tools, are getting easier to manage and measure. In fact, consumers’ rampant use of social media has unleashed a treasure trove of data to help businesses sell.

Most Organizations Have Yet to Become Fully Social, Altimeter Group Finds

Most organizations are only at the “intermediate” stage of becoming social businesses. That's a key finding in a new report from the Altimeter Group, which looks at the current state of the social business transformation. The report is based on interviews with social media strategists and executives at 65 firms with more than 500 employees.

Social Media Briefs: The Value of Pinterest, About.me's Collections, LinkedIn Intros

Customer Experience, Social Media Briefs: The Value of Pinterest, About.me's Collections, LinkedIn IntrosOne day you're worth $27 million, the next more than $3 billion. It's just another day, er, week in social media ...

Twitter isn't the only company discovering its value. This week, Pinterest confirmed that it had raised $225 million in a new round of financing that values the company at $3.8 billion. While that's a lot, what is most impressive is that its value grew so rapidly.

B2B Social Media Marketing: Blogs Top Route, Online Communities Work

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Big B2C firms can weather the loss of a few customers. But for B2B, every potential customer counts.

"Coca-Cola doesn't care if it loses a few customers to a rival," said Paul Gillin of Paul Gillin Communications. "However, a company that makes engines for commercial auto fleets cares deeply about each and every customer. The nature of the relationship is different and the social media tools the company uses are different as well."

Social Automation Faces Slower Adoption than Traditional Campaign Tools #ee13

Social Automation Faces Slower Adoption than Traditional Campaign Tools #ee13While traditional marketing automation tools have reached maturity in many ways, trying to do the same kinds of things with social media could take twice as long.

Oracle Partners with Bizo to Add Display, Social Ads to Multi-Channel Campaigns

Oracle continues to integrate the Eloqua technology it bought nearly a year ago. As it does, it's extending some of the existing Eloqua capability by partnering with Bizo to run multi-channel campaigns that include display ads and social media.

Multi-channel campaigns help create a seamless customer experience across email, social media and other platforms.

B2B Social Media Marketing: Don't Do Too Much, Choose Channels Wisely

B2B marketing in social. Excited or enough to make you cringe? Probably a little of both, we imagine. The fact is, though, that it’s here. The Content Marketing Institute reported 87 percent of B2B marketers using social media to distribute content. The challenges are determining how B2B marketers use social, for what purposes and what can they do to make things better.

CMSWire catches up this week with some industry analysts on B2B social marketing challenges. Today, we start with Michele Linn, director of content development for the Content Marketing Institute, in the first of three features.

Jive Updates Flagship Software, Intros Cloud-Based Customer Platform

Jive is out with the fall release of its flagship enterprise social software, as well as a cloud-based version of its customer community platform.

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Jive's Universal App for iPad, with new features from the company's fall update

Mining for Opportunities: Social Media in Next Gen Contact Centers

Customer Experience, Mining for Opportunities: Social Media in Next Gen Contact CentersMore than ever, consumers use social media to spread the word about the brands they like and perhaps more importantly, those they don’t. One of the biggest challenges for organizations today is managing this flow of information about their brands, products and services that occurs in social media channels. 

Know What Customers Think Before It's Too Late

Customer Experience, Translating the New Age of Customer ExperienceIn the evolving customer experience landscape, where consumers talk about a brand 64 times more than they talk to a brand, it’s more important than ever for customer experience professionals to get to grips with what their customers are really thinking.

Free Wi-Fi Could Boost Retail Sales, Survey Shows

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There's no doubt mobile in the marketplace influences the way consumers shop. Whether they are using their smartphone to compare prices or pulling out tablets to access coupons and retail discounts, consumers are increasingly incorporating mobile devices into their shopping experiences.

However, using mobile devices in stores can present challenges, especially when the Wi-Fi signal is weak or nonexistent. So what effects does the availability of Wi-Fi have on the customer experience?

Social Media Briefs: Shared Endorsements, Global Tweets, Facebook Privacy for Teens

If you value your privacy on Facebook or Google, take heed of new updates that could affect how the social networks use your information. 

How Many Waze Do I Like this App?

You don't have to look any farther than your smartphone to understand how real-time data is shifting the technology landscape and our digital experience expectations along with it. I was thinking about that yesterday when I read a report about the crowdsourced traffic app, Waze, which was recently acquired by Google.

What History Can Teach the Tech Industry About Public Backlash

Information Management, What the Tech Industry can Learn from History about Public BacklashFrequent the mainstream media and you may have noticed occasional snippets about our growing fascination with mobile computing, digital cultures and social media.

Talking Content Strategy with Lithium's Bonnie Thomas

Digital Marketing,Customer Experience, Lithium's Bonnie Thomas on Meeting Customer Needs with Content MarketingHow do B2B marketers create the right content for their audience? What's the best social channel mix to reach audiences? Which metrics should social media marketers be measuring rather than "likes"? We turned to Lithium's Director of Content Strategy, Bonnie Thomas, for some answers.

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