Social Media, Social Engagement News & Guidance

In this age of social marketing, why not use your employees to help sell the company’s products? A new whitepaper from Dachis Group gives ten steps on how best to do that.

While social media continues to be a popular communication tool, according to a new survey released by the Pew Research Center some sites aren't as well-received as others.

During our inaugural public CMSWire Google+ Hangout session in December, we chatted with experts on how social business is challenging for large companies to implement, but also how it as been successful in limited cases.

Commercial holidays like Valentine’s Day can bring out the best and worst in people. Add social media to the mix, and you’ll know who wants to be left alone and who can’t get enough. For brands, it’s important to know which customers to target and which to avoid, as they seek to celebrate or avoid the day. Thanks to social intelligence platforms, identifying curmudgeons, love birds and everyone in between has become easier.

Enterprise social data platform, DataSift has announced an open source, embeddable version of Query Builder, its visual interface tool that filters and curates social data.

A media ad spending report from Aggregate Knowledge has placed social media at the top of the buying heap, above other channels like exchanges and networks.

Valentine's Day comes but once a year, but our love of all things social, mobile, local is something we talk about every day. There is no better day to show our love for those that make it all possible. This Valentine's Day we salute you!

JD Power and Associates and Netbase have released a new digital marketing report that focuses on the consumer and their understanding of social listening.

As a precursor to its upcoming conferences in the US and Australia on actionable analytics, Gartner has just published a new research report that identifies three trends that will push users towards analytics adoption in the medium term.

Typepad has announced they are retiring the in house Typepad anti-spam service in favor of Impermium, a social spam protection service.

If customer experience management exists as a framework for how an organization brings together its resources to optimize its digital presence for its customers, marketing automation seems like a perfect fit. 

The time has come -- Actiance is going mobile. The company announced this week its Socialite Engage mobile app for iPhone, providing on-the-go access to its social media management platform. 

Social networks like Facebook and Google+ may have much larger membership bases than LinkedIn, but LinkedIn's steady run has proven why it beats them both in the business world. It's become a real battle among the three companies, and LinkedIn's success keeps the other two innovating and hustling.

Tuesday, CoreMedia launches the latest version of its Web Experience Management platform, bringing its customers a complete social, mobile and cloud based web content management system.

Social business is a complex process by nature, and a constantly growing number of variables are magnifying that complexity. In a new report, Altimeter Research uses case studies to demonstrate how several well-known brands are managing factors such as individual customer conversations and locations to maximize the effectiveness of their social business initiatives.