Social Media, Social Engagement News & Guidance

According to reports, Twitter is in the process of improving its television-social media relationship with the acquisition of Bluefin Labs, a social TV analytics company.

Social Media is an important part of every digital marketing playbook. But many marketers still struggle with using it effectively. Shoutlet CEO Jason Weaver spoke with CMSWire offering some ideas to optimize social media, especially when it comes to Facebook and Twitter.

Online pin board and popular social network Pinterest has updated its iOS app and is now testing some, as yet, unreleased changes to its website layout.

Take a look at your social media feeds. Lots of great information push through them everyday. But how do you manage it all? How do you ensure that you’re seeing the big picture, while capturing the individual soundbites and snapshots about your brand or product?

Today, Viralheat launches its new Smart Stream, designed to create a more intuitive experience for social media managers so they can effectively maximize their social media efficiency and efficacy.

Super Bowl action means one thing in the digital marketing world. Eyeballs.

Social tools and cloud computing are emerging as key strengths for talent management, while learning compliance is an Achilles heel for many organizations. Those are some of the key takeaways from a new report.

Companies that fail to provide the customer experience demanded by today’s technology-savvy consumers risk getting hit where it hurts most -- their profits. The new Oracle Global Customer Experience Report highlights exactly how companies are falling short of modern customer experience benchmarks.

During the month of February at CMSWire our theme is "Better Web Experiences with Marketing Automation" and with that in mind our Facebook App of the Week is Constant Contact, a marketing automation tool.

While we wait to see how BlackBerry Will promote the BB10, the new Star Trek movie already has an app, while Motorola, GoDaddy.com and others are putting up a heavy advertising presence among the car and beer adverts for this year's super-advertising-bowl-athon.

Interactive social platform provider Livefyre is attempting to make the Super Bowl a little more social with a new application called the Super Bowl NewsHub that will provide real-time interactive content to fans as they watch the game.

Real-time event marketing firm, Blyve, comes out with a new version of its platform offering performance improvements and deeper social media integration.

 We've covered plenty of PC, phone, tablet and other device launches recently, but can a mere games machine show the way forward for true home device and content integration? Can Sony's new console play nicely in a world of gadgets attempting to defend their own turf?

2012 ended on a high note for Facebook even after the company's rocky public launch early in the year, and the latest financial release shows the company now brings in nearly a quarter of its revenue from mobile.

When I was originally asked to write this piece, I was asked to write about the Customer Life Cycle Experience -- how great customer service and ongoing experience continues the customer journey. However, I wanted to take a different angle. One that I think better reflects the new normal in the market: How does a customer experience the Customer Experience Life Cycle?

Since the 1970s, the Super Bowl has been known as the granddaddy of all TV advertising opportunities, with companies ponying up huge bucks and devising elaborate and outrageous ads designed to stick in consumers’ heads long after they air. Increasingly, advertisers are seeing the Super Bowl as the granddaddy of all advertising opportunities on all channels, and tweaking ad design accordingly.