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Social Media, Social Engagement News & Guidance

Key Metrics for Measuring the Customer Experience [Infographic]

This month we talked a lot about the benefits that big data and analytics can have on the customer experience. But there's a lot of information flowing through your organization's fire hose. How do you what to measure and what metrics to use? 

Google Talk Messages Going Astray as It Explains Earlier Gmail Outage

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Google was still apologising for Monday's Gmail outage, when Google+ Hangout and Talk users began reporting issues with messages intended for one person going to multiple parties. All this after a huge raft of updates across the company's products, coincidence or the perils of updates?  

Oracle Commerce, Social + Eloqua Integration Update #oow13

Oracle Commerce, Social + Eloqua Integration Update #oow13Larry Ellison may have embraced the cloud, but the reality is it still takes at least a year or more to integrate complex enterprise technology, and we've got updates on the status of tools like ATG Web Commerce, Eloqua, Vitrue and Involver.

Pinterest Article Pin Feature Speaks to Publishers and Digital Marketers

The enhanced features for article pinning released this week by Pinterest have some content marketers paying attention.

Flipboard Redefines Digital Publishing, Raises US$50 Million

Flipboard Redefines Digital Publishing, Raises US$50 Million A Flipboard magazine on Climbing & Mountaineering

When the history of digital publishing is written, the social magazine Flipboard could get a whole chapter for its successes in mobile publishing, socially-based reading selections and stellar display of aggregated content. This week, the company fueled up for more forward motion, raising US$ 50 million in investment funding. 

Oracle OpenWorld Customer Experience Keynote #oow13

Oracle's yearly OpenWorld conference is an orgy of Oracle related product pitches and partner and customer focused panels, and the customer experience keynote was no different in 2013.Oracle's yearly OpenWorld conference is an orgy of Oracle related product pitches and partner and customer focused panels, and the customer experience keynote was no different in 2013,

Social Competitive Intelligence Answers the 'So What?' Question

Customer Experience, Social Competitive Intelligence Answers the 'So What?' QuestionBoth business intelligence and competitive intelligence crunch big data to deliver answers to the questions, “what happened?” and “how did that happen?” Only a social competitive intelligence framework can answer the most important question, “so what?”

Social Media Briefs: My Yahoo Updates, Promoted Pins, YouTube Anywhere

Social Media Briefs: My Yahoo Updates, Pinterest Plans to Promote and YouTube Lets You Watch Offline

Yahoo covets iGoogle users, while Pinterest plans for a future of promoted pins, and YouTube works to make video content available offline. 

Marketing Automation Provider ExactTarget, on a Roll, Launches New Email Products

With the dust settled from Salesforce.com’s acquisition of marketing automation provider ExactTarget in July, and following this week’s announcement of the ExactTarget Marketing Cloud, the marketing automation provider is now unveiling a variety of new email marketing products. 

Brandwatch Vizia: Your Customizable Social Media Command Center

You gather, and gather social media data. But then what? You need to analyze it, make it actionable. That's the key to a Social Command Center. But not all command centers are alike. 

Oracle Social Business Report: Success Comes Back to Measurable ROI

Does your organization get support from the top for social business initiatives -- or not?

Bing Ups the Search Engine Ante with Smarter Searches, Updated Design

Microsoft is upping the ante in its search war with Google, adding new features and an updated look for its Bing search service.

Social Media Marketing: How Big Data is Changing Everything

Customer Experience, Digital Marketing, Social Media Marketing: How Big Data is Changing EverythingEvery second of every day, Big Data gets bigger. Social media alone generates endless streams of data, flowing in from Facebook, Twitter, Pinterest and other social sites like never before.

OptifiNow's Social OnDemand Empowers Sales Teams in Social Media Channels

customer experience, Social OnDemand Release Empowers Sales Teams in Social Media ChannelsSocial media marketing campaigns are all about engaging customers in a way that has value. We heard that often last week at the Social Media & Web Analytics Innovation Enterprise in Boston. However, in any marketing circle -- B2B or B2C -- establishing a social presence alone is simply not enough.

Social Media Campaigns: Lots to 'Like' About True Fan Engagement #SMWA

Sure you may have 3,400 friends on Facebook. But are you having 3,400 beers every weekend with each one of them? Probably not.

My goodness, do we ever hope not.

It’s the same set of challenges for companies creating a social media presence. Simply attracting fans is one thing, but engaging them and determining your true brand influencers and those who interact with your brand are the real goals here. 

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