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Social Media, Social Engagement News & Guidance

Forrester: Businesses Still Struggle with Social Media

customer experience forester social media marketing problems

According to a new report from Forrester, while many companies have added social media to their marketing strategy they aren’t seeing a high success rate.

Business Process Management + Social + Mobile = Recipe for Effective Customer Experience

CXM,Business Process Management, Social, Mobile - Recipe for Effective Customer ExperienceMost organizations know why customer experience is so important, but many companies still fail to deliver. 

It's Pinterest's Birthday: A Look Back at the Content Sharing Network

customer experience: pinterest birthday

Despite being launched in 2010, Pinterest wasn't made publicly available until August 2012. Today is the one year anniversary of its public launch and we take a look back at how the content sharing network has changed.

Dachis Group Debuts Real Time Marketing

Dachis Group Debuts Real Time MarketingDachis Group has debuted its appropriately named Real Time Marketing tool for engaging people across channels as it happens, and it includes the ability to target the right conversations and optimize campaigns.

Twitter Wants to Prove Tweets Get People to Buy

Twitter Wants to Prove Tweets Get People to Buy Twitter found evidence followers exposed to Promoted tweets buy more in stores.

Twitter is taking the position its promoted tweets do in fact drive people to buy things. Measuring offline sales impact is the stated goal of a partnership with a firm called Datalogix in which companies can measure how effective tweets really are.

Instagram to Allow Video Uploads, Expands to Android 4.0

Instagram to Allow Video Uploads, Expands to Android 4.0Instagram for Video is now available for Android 4.0 devices, and all users are allowed to upload video from their image libraries. We already know Facebook wants to start using video ads right in the news feed, and this looks like it could be the first step.

Is Social Media the Place for Customer Service?

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Is social media where customer service goes to die? Can virtual agents help companies breathe new life into their brand’s customer experience? David Lloyd, CEO of Intelliresponse thinks so.

Pew Research: Social Networking Site Survey

Pew Research: Social Networking Site Survey Percentage of adult social network users over time. Black is overall, blue is Twitter only.

Online adults continue to adopt social networking sites, and 72% are now using them compared to just 8% back in 2005, a Pew Research report has found.

LinkedIn Updates: Apply for Jobs from Mobile + Company Page APIs Available

customer experience Linkedin Mobile Company Page API LinkedIn has started off August with a couple of new releases to improve the user experience on both the desktop and mobile versions of the site.

Facebook Hands Over Home Cover Feed Feature to Android App

Customer Experience Facebook Moves Home Features to Android AppThe Android Facebook app's most recent update has includes a feature that had previously been exclusive to Facebook Home. Is this a reflection of how poorly the Home app is being received?

A Look at Twitter Chat Management Tools

Customer Experience: Tweet Chat ToolsWith 140 characters, Twitter may seem limited in what it can do, but that isn't always the case.

Pinterest Ups its e-Commerce Cred with New Email Notifications of Pinned Item Price Drops

Customer Experience, e-commerce, Pinterest Price Drop EmailsAs Pinterest moves toward more of a business-friendly model, new features and capabilities are being added. As of today, the content sharing website will start sending members emails when their pinned items drop in price.

LinkedIn Company Page Analytics Rolls Out

LinkedIn Company Page Analytics Rolls OutOrganizations looking to take advantage of the growing army of LinkedIn users have a new tool to track engagement and follower demographics on Company Pages.

Pinterest Updates iOS App With New Pinning Feature

Customer Experience Pinterest iOS Update

Today’s mobile-centric news continues as content sharing website Pinterest announced a few updates to its iOS app which make it easier for users to share, like and repin favorite posts.

Aggregate Knowledge Report Finds Social Reaching Best Audiences

Aggregate Knowledge Report Finds Social Reaching Best AudiencesSocial media visitors appeared to be the best kinds of targets for marketers and advertisers in Q2, an Aggregate Knowledge report has found, a trend that has now been ongoing for three quarters in a row.

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