Social Media, Social Engagement News & Guidance

Enterprise marketing technology provider, Unified, has announced that it has acquired analytics and management solution, PageLever. With this acquisition, Unified has plans to offer a marketing platform for Facebook users complete with social marketing insights, engagement and advertising tools.

Digital marketing may seem a difficult task for many small and medium sized businesses (SMB’s), but with the right tools and knowledge, SMB's can execute successful and engaging marketing campaigns.

Vine, the video sharing app from Twitter that looks to be the Instagram of video, is quickly finding relevancy in the news, advertising and creative industries

Marisa Peacock is the duly designated community manager at CMSWire, and we want to say thank you for her valuable time and the inspired work she does in extending the CMSWire circle ever wider on this special day. It's Community Manager Appreciation Day! What? It's a real thing!

It’s time for the Facebook App of the Week and this week we’re looking at Avenue Social, a collection of engagement tools designed to enhance the fan page experience.

You pick a topic like “hot chocolate,” move your finger across a slider to indicate how much your love or hate it, and a number value and smiling/frowning animated face reflects your expressed feeling. Then you see how others rate it. Welcome to Swipp -- a new “social intelligence platform” for both consumers and businesses. 

 Is 2013 the year social media goes to war? We've already seen Twitter disrupting Facebook's Instagram app integration, now Facebook is blocking access from Twitter's newly-launched Vine app and other services to further muddy the social scene. 

Social media giant Facebook is introducing a new system for measuring and optimizing conversions for all direct marketers. Conversion measurement allows the recording of consumer actions driven by Facebook ads, such as registrations, to determine Facebook ad ROI.

Social media is now migrating in full force to the enterprise, with particular importance for contact centers. To find out its perspective on this aspect of business socialization, CMSWire recently talked to customer contact vendor, Aspect Software’s Chief Marketing Officer Jim Freeze.

 Looking to expand on brief messages and snapshots, a new iOS app allows users to create short, six second, looping clips ideal for those candid camera moments to share with your Twitter friends. 

Rob Tarkoff, CEO of Lithium, says he always walks away from prospective companies that have a “Director of Social Media.”

There’s certainly not even a remote bit of controversy in saying that customers are truly the lifeblood that sustains the survival of businesses today. But are you doing everything you can to stay connected?

Social analytics/CRM technology provider NextPrinciples is releasing a new solution called Insight-to-Action that the company terms an integrated social analytics and engagement platform for medium-to-large-sized users.

Snip.it, a social sharing tool, now belongs to Yahoo, a company that surely hopes to maintain some semblance of relevancy at a time when Internet travelers are leaping headlong into social sites and mobile apps.

Spredfast meet Bazaarvoice. For many of you, this may be the first time you’re hearing either name, but if you’re continually trying to effectively capture the voice of the customer, you may want to remember them. Today, the social marketing software provider has integrated Bazaarvoice’s technology into its social media management platform. As a result, brands will have the ability to monitor, manage and amplify ratings and reviews across multiple social channels such as Facebook, Twitter and LinkedIn.