HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Social Media, Social Engagement News & Guidance

Social Media Analytics Can Help Reduce Legal Risks

Information Management, Social Media Analytics Can Help Reduce Legal RisksPractically any discussion of social media analytics revolves around marketing. This is unfortunate since it diminishes the impact social media analytics should be having in other parts of the company.

Lithium Raises US$ 50 Million in Pre IPO Funding

Lithium Raises US$ 50 Million in Pre IPO FundingSocial business vendor Lithium has announced it raised US$ 50 million in pre IPO funding, and it's also hired Tapan Bhat, a former Yahoo executive as SVP and chief product officer.

Topsy's Twitter Index Now Searches Back to First Tweets

customer experience: Topsy historical tweet index
A look at tweets made by and to CMSWire five years ago.

A new feature from social indexer Topsy is helping Twitter users revisit some of their oldest posts, including those made when the network was first launched.

Forrester Report: Brand Health Management More Than Aggregating Data

customer experience, Forrester Report: Brand Health Management More Than Aggregating Data

Let’s see what our customers are thinking today. Let’s send out a survey and collect the data.

Good enough 20 years ago? Probably. Good enough today? Hardly.

For Twitter Watchers, Everything Is a Step Towards IPO

Customer Experience, For Twitter Watchers, Everything Is a Step Toward That IPOIt's not a matter of if, but of when, Twitter offers an IPO. With the climax pre-ordained, the audience is now looking at every plot move as a step toward the eventual conclusion.

Twitter Introduces Editorialized Tweets

customer experience: editorialized tweets, digital marketing
Selecting text for a tweet

Twitter is trying to live up to its information network moniker with a feature that allows users to tweet sections of a story instead of just a headline.

This Week: The Marketer's Guide to Social Media Addicts + The Hybrid SharePoint Alternative

Are you a social media addict? Understanding the psychology behind social user's joneses can give marketers a leg up in the game.

Decisions, decisions. Businesses looking to deploy SharePoint face the choice of on premises or online, but hybrid deployments are emerging as a strong alternative.

Happy Employees = Happy Customers. Employee engagement benefits employees and benefits your bottom line.

The Customer Conversion Guide
Start turning freemium product and free trial users into paying customers.
> Learn How

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Social Media Briefs: Twitter Conversations, Facebook Albums, Google Hangouts in HD

Social Media Briefs: Twitter Conversations, Facebook Albums, Google Hangouts in HD

It seems like there was a little bit of everything for all the social networks. Let's take a look at what made headlines. 

Facebook Proposes Policy Changes Following Lawsuit

customer experience: Facebook policy feedback

Facebook is asking for feedback on how member information should be used following a court settlement that is forcing the social network to change its Statement of Rights and Responsibilities and Data Use Policy.

5 Reasons Why Social Media Is NOT Helping Your Content Marketing Efforts

5 Reasons Why Social Media Is NOT Helping Your Content Marketing Efforts Here’s a question for you: how can B2B marketers be so gung-ho about content marketing, but still seem so lukewarm on social media? Isn't social media the “marketing” in content marketing? Or is content marketing just about creating relevant and helpful content that you then blast to your email list, push via your website and hand off to the lead generation networks?

DataWeek's 2013 Award Winners for Analytics and Big Data Strategies

information management, Big Data Roll-up: DataWeek’s 2013 Award Winners for Analytics and Data Strategies

Where data is big, there are innovative companies and products trying to make analysis of such data a small and easy task. And some are making a splash here, according to a new set of awards in big data announced this month.

Twitter Acquires Trendrr for Added Social TV Muscle

Twitter Acquires Trendrr for Added Social TV MuscleTrendrr, a social data company, has been acquired by Twitter this week, and the move looks like it could be directed at boosting the company's social TV capabilities.

Facebook Updates Promotions Policy: No Need for Third-Party Support

Customer Experience: Facebook promotions policy

Creating contests on Facebook is now a bit easier and more efficient due to an updated Pages Terms policy.

Facebook Mobile Ad Revenue Growing Faster than Expected

Facebook Mobile Ad Revenue Growing Faster than Expected

Facebook's mobile ad revenue is growing faster than anticipated, and it could reach up to nearly 16% of the global mobile Internet ad revenue share in 2013.

Why Social Media Is So Addictive (And Why Marketers Should Care)

Customer Experience, digital marketing, Why Social Media Is So Addictive (And Why Marketers Should Care)

Has the hype about social media turning us all into narcissists, egomaniacs and internet drug-addicts run its course? I doubt it. A quick search on Google and you’ll find hundreds of articles warning us of the “drug” that is social media.

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