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Social Media, Social Engagement News & Guidance

How Digital Marketers Engage on Twitter

How Digital Marketers Engage on Twitter

Do you know how digital marketers engage on Twitter? It may seem like an obvious question, but by now you’ve probably seen your fair share of mishaps and fails to understand that this is a valid inquiry. But answering the question isn't so much about best practices. Rather it's about learning more about what tools they use, what content they share and who they consider to be the most worthy of retweeting. 

LeadSift's Social Media Score Indicates If You're Sales Lead-Worthy

Customer Experience, LeadSift Social Media Scores for Sales LeadsWhether or not some national security agency is tracking and comparing your every utterance in social media, it's clear that a variety of digital marketing intelligence firms are. One of the latest is Nova Scotia-based LeadSift, which creates a score indicating your value as a sales prospect.

Pinterest Opts in to Do Not Track

image-pinterestdonottrack-2013.jpgFans of online pinning service Pinterest are about to get an extra dose of personalized recommendations, the company announced, and that means Web tracking. The feature can be turned off, however, and Pinterest will respect the Do Not Track protocol going forward.

Hipstamatic Oggl Launches for Nokia Lumia 1020 and Windows Phone 8 Users

hipstamatic_oggl_logo.jpg

As promised, Microsoft has announced the release of Hipstamatic's social photo app for Windows Phone 8 devices, with a special Pro version for the new Nokia Lumia 1020 super-camera smartphone. 

The Real Value of Social Media for Customer Service

Customer Experience, customer service social mediaInteracting with customers on social media carries risks and benefits for companies, but the opportunities can outweigh the risks when you understand your customer's needs, wants and habits and use this knowledge to shape your customer service.

Social Business Proving a Success, for Some: MIT Report

social business, mit reportSocial business is mostly stuck in first gear for many companies, an MIT report has found, but looking to marketing, sales and customer service departments, businesses can see examples of where it fits in, and can build from there. 

SDL Weaving Social into its Customer Experience Management Suite

sdl, sm2, social media monitoring, social intelligence, customer experience

As a recent Forrester report on social media points out, engaging customers via social media is becoming ever more complex. In the enterprise, this level of disruption is not to be dismissed, and SDL, maker of the leading Tridion CMS, has put itself on the path to integrate social to a degree we perhaps haven’t seen yet.

Reported: Facebook to Introduce Feedback Option for Hidden Posts

Customer Experience Facebook Hide Feedback

Facebook members will soon have the ability to provide feedback on why they choose to hide content on their newsfeeds, according to recent reports.

The Death of Social Marketing: Long-Live Social Care

Customer Experience: Death of Social Marketing,Rise of Social CareSocial media is moving away from the Facebook and Twitter days of social marketing. Instead, it is breaking off into two discrete domains: 1) as a platform for social marketing, and 2) as a platform for social care. 

LinkedIn Introduces a Sponsored Updates Feature

Customer Experience: Linkedin Sponsored Update

Following the example set forth by Twitter and Facebook, LinkedIn is now offering its own sponsored content, giving companies the chance to better promote services and establish their business.

Piqora Launches Dashboard for Instagram, Tumblr, Pinterest Analytics

Customer Experience: piqora inlcudes pinterest instagram tumblr analyticsPinterest marketing and analytics company Piqora today expanded its analytics platform to capitalize on the use of hashtags and trending data from two other visually-based social networks: Instagram and Tumblr.

MIT on Social Business Market Drivers + Strugglers

MIT on Social Business Market Drivers + StrugglersPractices that correlate with maturing social business.

Social business has jumped in importance to virtually every industry polled in a recent MIT Sloan Management survey, proof that it's no longer a fad, and pointing to the myriad of ways organizations are defining and implementing it.

Yahoo Buys Social Data Company Ztelic

Yahoo Buys Social Data Company Ztelic

Yahoo announced it has bought up social data company Ztelic this week after its second quarter earnings were released, and like Google, Yahoo got hammered on lower ad rates in the quarter.

Forrester Report: The Social Media Habits of B2B Customers

Customer Experience: Forrester How B2B Customers Use Social MediaEvery B2B customer is using social media for business, but how they use it depends on their particular situation. That's the key takeaway in a new report from Forrester Research.

Syncapse Report: How Brand Marketers Use Facebook's Hashtags

hastags, customer experience, syncapse, digital marketing, facebook advertisingA few weeks ago, Facebook took a page from Twitter… or, to be more precise, it took the hashtag. How can brand marketers best use Facebook's new subject-collectors? A new report from social media marketer Syncapse proposes some ways.

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