Social Media, Social Engagement News & Guidance

You pick a topic like “hot chocolate,” move your finger across a slider to indicate how much your love or hate it, and a number value and smiling/frowning animated face reflects your expressed feeling. Then you see how others rate it. Welcome to Swipp -- a new “social intelligence platform” for both consumers and businesses. 

 Is 2013 the year social media goes to war? We've already seen Twitter disrupting Facebook's Instagram app integration, now Facebook is blocking access from Twitter's newly-launched Vine app and other services to further muddy the social scene. 

Social media giant Facebook is introducing a new system for measuring and optimizing conversions for all direct marketers. Conversion measurement allows the recording of consumer actions driven by Facebook ads, such as registrations, to determine Facebook ad ROI.

Social media is now migrating in full force to the enterprise, with particular importance for contact centers. To find out its perspective on this aspect of business socialization, CMSWire recently talked to customer contact vendor, Aspect Software’s Chief Marketing Officer Jim Freeze.

 Looking to expand on brief messages and snapshots, a new iOS app allows users to create short, six second, looping clips ideal for those candid camera moments to share with your Twitter friends. 

Rob Tarkoff, CEO of Lithium, says he always walks away from prospective companies that have a “Director of Social Media.”

There’s certainly not even a remote bit of controversy in saying that customers are truly the lifeblood that sustains the survival of businesses today. But are you doing everything you can to stay connected?

Social analytics/CRM technology provider NextPrinciples is releasing a new solution called Insight-to-Action that the company terms an integrated social analytics and engagement platform for medium-to-large-sized users.

Snip.it, a social sharing tool, now belongs to Yahoo, a company that surely hopes to maintain some semblance of relevancy at a time when Internet travelers are leaping headlong into social sites and mobile apps.

Spredfast meet Bazaarvoice. For many of you, this may be the first time you’re hearing either name, but if you’re continually trying to effectively capture the voice of the customer, you may want to remember them. Today, the social marketing software provider has integrated Bazaarvoice’s technology into its social media management platform. As a result, brands will have the ability to monitor, manage and amplify ratings and reviews across multiple social channels such as Facebook, Twitter and LinkedIn.

Embedded tweets have been updated, and Twitter has made design and technical changes to the popular format.

Conversational marketing technology provider, Neolane, has released a new version of its Neolane Marketing Analytics product. With this update, the company has increased a marketer’s ability to understand big data and analytics, so they can better connect with customers.

As one of the best New Yorker cartoons wisely noted, “On the Internet, no one can tell you’re a dog.” Now, a new social network named Spraffl is championing the idea that, for dogs and everyone else, location-based anonymity is the cat’s meow. 

Small business all-in-one sales and marketing provider Infusionsoft has announced they’ve bought GroSocial, a social media marketing software company. With this acquisition, Infusionsoft aims to create a one stop marketing tool for small businesses.

The function of the public library is changing, according to a new report from The Pew Research Center’s Internet & American Life Project.