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Social Media, Social Engagement News & Guidance

Pinterest Article Pin Feature Speaks to Publishers and Digital Marketers

The enhanced features for article pinning released this week by Pinterest have some content marketers paying attention.

Flipboard Redefines Digital Publishing, Raises US$50 Million

Flipboard Redefines Digital Publishing, Raises US$50 Million A Flipboard magazine on Climbing & Mountaineering

When the history of digital publishing is written, the social magazine Flipboard could get a whole chapter for its successes in mobile publishing, socially-based reading selections and stellar display of aggregated content. This week, the company fueled up for more forward motion, raising US$ 50 million in investment funding. 

Oracle OpenWorld Customer Experience Keynote #oow13

Oracle's yearly OpenWorld conference is an orgy of Oracle related product pitches and partner and customer focused panels, and the customer experience keynote was no different in 2013.Oracle's yearly OpenWorld conference is an orgy of Oracle related product pitches and partner and customer focused panels, and the customer experience keynote was no different in 2013,

Social Competitive Intelligence Answers the 'So What?' Question

Customer Experience, Social Competitive Intelligence Answers the 'So What?' QuestionBoth business intelligence and competitive intelligence crunch big data to deliver answers to the questions, “what happened?” and “how did that happen?” Only a social competitive intelligence framework can answer the most important question, “so what?”

Social Media Briefs: My Yahoo Updates, Promoted Pins, YouTube Anywhere

Social Media Briefs: My Yahoo Updates, Pinterest Plans to Promote and YouTube Lets You Watch Offline

Yahoo covets iGoogle users, while Pinterest plans for a future of promoted pins, and YouTube works to make video content available offline. 

Marketing Automation Provider ExactTarget, on a Roll, Launches New Email Products

With the dust settled from Salesforce.com’s acquisition of marketing automation provider ExactTarget in July, and following this week’s announcement of the ExactTarget Marketing Cloud, the marketing automation provider is now unveiling a variety of new email marketing products. 

Brandwatch Vizia: Your Customizable Social Media Command Center

You gather, and gather social media data. But then what? You need to analyze it, make it actionable. That's the key to a Social Command Center. But not all command centers are alike. 

Oracle Social Business Report: Success Comes Back to Measurable ROI

Does your organization get support from the top for social business initiatives -- or not?

Bing Ups the Search Engine Ante with Smarter Searches, Updated Design

Microsoft is upping the ante in its search war with Google, adding new features and an updated look for its Bing search service.

Social Media Marketing: How Big Data is Changing Everything

Customer Experience, Digital Marketing, Social Media Marketing: How Big Data is Changing EverythingEvery second of every day, Big Data gets bigger. Social media alone generates endless streams of data, flowing in from Facebook, Twitter, Pinterest and other social sites like never before.

OptifiNow's Social OnDemand Empowers Sales Teams in Social Media Channels

customer experience, Social OnDemand Release Empowers Sales Teams in Social Media ChannelsSocial media marketing campaigns are all about engaging customers in a way that has value. We heard that often last week at the Social Media & Web Analytics Innovation Enterprise in Boston. However, in any marketing circle -- B2B or B2C -- establishing a social presence alone is simply not enough.

Social Media Campaigns: Lots to 'Like' About True Fan Engagement #SMWA

Sure you may have 3,400 friends on Facebook. But are you having 3,400 beers every weekend with each one of them? Probably not.

My goodness, do we ever hope not.

It’s the same set of challenges for companies creating a social media presence. Simply attracting fans is one thing, but engaging them and determining your true brand influencers and those who interact with your brand are the real goals here. 

Social Media Engagement Fit for a King #SMWA

A birthday celebration for the King of Pop via social media requires, well, a king-like effort for those behind the campaign.

It’s Michael Jackson. It has to be big. It has to have staying power -- staying power like the dance move from a 24-year-old up-and-comer during a Motown show on March 25, 1983. 

Social Media Briefs: Ads on Instagram, Filtered Views for Verified Twitter Users

Social Media Briefs: Ads on Instagram, Filtered Views for Verified Twitter Users

Friday the 13th might be unlucky for some, but it doesn’t seem to be slowing down social media any. This week, speculation about advertisements on Instagram abounds, while studies show that women dominate visual formats on social media. 

Twitter on the Road to IPO, Announced Via Tweet Naturally

Thumbnail image for Thumbnail image for Thumbnail image for official-twitter-bird-white-on-blue.png

Why go through all that cookie-cutter press release rubbish, when a single short message will do the job? Twitter has just announced via its own service that it has submitted its plans for an IPO to the Securities Exchange Commission. 

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