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Social Media, Social Engagement News & Guidance

Twitter Files IPO Documents, Takes Lessons From Facebook

Twitter IPO It’s been in the works since the initial confidential filing in July, but yesterday it became official. Twitter is to go public and plans to raise around US$ 1 billion. Already with the filing only just in the door of the Securities and Exchange Commission (SEC), parallels are already being drawn with the Facebook IPO last year. Twitter executives, though, say it just ain’t so. 

Apple Acquires Cue, Another Personal Assistant, As the Buy Out Frenzy Continues

applelogo.pngOver the week, we heard that social and personal assistant Cue (formerly known as Greplin) was shutting down. The reason for that is now apparent with Apple confirming they have acquired the company to bolster its own personal service efforts. 

How Do B2B Marketers Engage on Twitter?

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The folks at Leadtail have consistently delivered insights about how executives and digital marketers engage on Twitter. Now it's time to investigate how B2B marketers use the microblogging network. 

Be Seen: New Network Connects Brands with Instagram Influencers

Seen-Logo.jpgWhen it comes to social media, the objective for brands is to be seen, so it's only appropriate that the photo engagement platform Seen (formerly Venueseen) has launched Snapfluence, an exclusive network that connects brands with Instagram influencers. 

 

Key Metrics for Measuring the Customer Experience [Infographic]

This month we talked a lot about the benefits that big data and analytics can have on the customer experience. But there's a lot of information flowing through your organization's fire hose. How do you what to measure and what metrics to use? 

Google Talk Messages Going Astray as It Explains Earlier Gmail Outage

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Google was still apologising for Monday's Gmail outage, when Google+ Hangout and Talk users began reporting issues with messages intended for one person going to multiple parties. All this after a huge raft of updates across the company's products, coincidence or the perils of updates?  

Oracle Commerce, Social + Eloqua Integration Update #oow13

Oracle Commerce, Social + Eloqua Integration Update #oow13Larry Ellison may have embraced the cloud, but the reality is it still takes at least a year or more to integrate complex enterprise technology, and we've got updates on the status of tools like ATG Web Commerce, Eloqua, Vitrue and Involver.

Pinterest Article Pin Feature Speaks to Publishers and Digital Marketers

The enhanced features for article pinning released this week by Pinterest have some content marketers paying attention.

Flipboard Redefines Digital Publishing, Raises US$50 Million

Flipboard Redefines Digital Publishing, Raises US$50 Million A Flipboard magazine on Climbing & Mountaineering

When the history of digital publishing is written, the social magazine Flipboard could get a whole chapter for its successes in mobile publishing, socially-based reading selections and stellar display of aggregated content. This week, the company fueled up for more forward motion, raising US$ 50 million in investment funding. 

Oracle OpenWorld Customer Experience Keynote #oow13

Oracle's yearly OpenWorld conference is an orgy of Oracle related product pitches and partner and customer focused panels, and the customer experience keynote was no different in 2013.Oracle's yearly OpenWorld conference is an orgy of Oracle related product pitches and partner and customer focused panels, and the customer experience keynote was no different in 2013,

Social Competitive Intelligence Answers the 'So What?' Question

Customer Experience, Social Competitive Intelligence Answers the 'So What?' QuestionBoth business intelligence and competitive intelligence crunch big data to deliver answers to the questions, “what happened?” and “how did that happen?” Only a social competitive intelligence framework can answer the most important question, “so what?”

Social Media Briefs: My Yahoo Updates, Promoted Pins, YouTube Anywhere

Social Media Briefs: My Yahoo Updates, Pinterest Plans to Promote and YouTube Lets You Watch Offline

Yahoo covets iGoogle users, while Pinterest plans for a future of promoted pins, and YouTube works to make video content available offline. 

Marketing Automation Provider ExactTarget, on a Roll, Launches New Email Products

With the dust settled from Salesforce.com’s acquisition of marketing automation provider ExactTarget in July, and following this week’s announcement of the ExactTarget Marketing Cloud, the marketing automation provider is now unveiling a variety of new email marketing products. 

Brandwatch Vizia: Your Customizable Social Media Command Center

You gather, and gather social media data. But then what? You need to analyze it, make it actionable. That's the key to a Social Command Center. But not all command centers are alike. 

Oracle Social Business Report: Success Comes Back to Measurable ROI

Does your organization get support from the top for social business initiatives -- or not?

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