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Social Media, Social Engagement News & Guidance

Happy Birthday Google+, Celebrates With New Follow Button

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 Happy Birthday to Google+, twhich celebrates its second birthday today. The social network that is steadily building up a head of steam as a conversation maker and builder for netizens, also has some new features for users, as older Google products are closed down. 

LiveHive Social Business Workspace Debuts LiveTags

LiveHive Social Business Workspace Debuts LiveTagsIt's all fun and games until someone breaks out the tags. LiveHive, a collaborative online workspace (formerly known as CapturetoCloud) has debuted a smart tagging system to try and elevate its system to the level of truly productive.

Social Media Briefs: LinkedIn, Social Analytics and a Social Celebration

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This week, LinkedIn announced new features, a partnership and a milestone, while several social analytics tools launched. This weekend, we're getting ready to celebrate World Social Media Day. What's not to love?

Smartwatches and Consoles To Drive the Digital Ecosystem, Could Save Your Life

hon hai iphone smartwatch

All the mobile players already have, or are working toward, a smartwatch as a companion for their phones, with potentially life-saving utility for users. It also seems that a games console will be the next desirable ecosystem-expanding object to keep users invested.

Tellagence Discover Offers Marketers Insight into Customer Conversations on Twitter

Customer Experience: Tellagence Launches Tellagence Discover

Social analytics company Tellagence has released Tellagence Discover, a social research and analytics tool for Twitter designed to improve how marketers connect with customers through a keyword conversation method.

Facebook Updates Ads Manager Reports, Mobile Apps Install Ads

Facebook Updates Ads Manager ReportsThe steady stream of updates to Facebook’s advertising platform continues with changes to the Ads Manager Reports and the Mobile App Install Ads tools.

The Four Orders of Benefits for Calculating Social ROI

Calculating Return on Investment on Social MediaWith each generation, the value of social media activity has slowly shifted from a purely personal value proposition to one where online branding, network quality and broadcast have become increasingly important. As these external measures have grown in importantance, social media ROI has become something that can potentially be calculated.

Five Cool Things From Microsoft's Build Keynote #bldwin

build keynote microsoft windows 8.1 steve ballmer

While the release of Windows 8.1 was the biggie at Microsoft's first keynote, there was lots of other smart, useful or fun features, either as part of Windows or from other areas, that are coming developers and users way as part of Microsoft's future plans. 

 

Visible Technologies Adds Posts Scheduling, Improves Segmentation to Analytics Platform

cxm, customer experience, analytics,Visible Technologies Updates its Analytics Platform

Social media marketing software provider, Visible Technologies has updated its enterprise-focused Visible Intelligence Platform  to improve the overall impact of social media campaigns.

Putting Social and Local Back into SoLoMo

Customer Experience Social, Local, MobileWith mobile as a clear medium to push any marketing message, campaign or connection, the opportunities for marketers are endless. The ability to micro-target prospects and consumers wherever, whenever, with hyper-relevant content, information or promotions -- that are meant to be shared on social media -- is very much a reality. But are marketers blowing this golden opportunity?

Social Media Marketing Case Study: Pinterest and Lowes

Pinterest Case Study: Marketing with Lowes, social media

Social marketing on Pinterest is easy. All you have to do is post photos and they'll be repinned and liked by others who have similar interests. Right? Wrong. While the ideology behind the content sharing site is pretty straightforward, if Pinterest is being used as a marketing tool, a business' strategy has to be a bit more precise.

Reported: Facebook to Launch News Reader Service

Reported: Facebook to Launch News Reader Service, social media

According to reports, Facebook is about to be a bit more news-oriented with Reader: a mobile newspaper service.

The World Has Gone Social: Make Sure Your Web CMS and Website Are Not Left Behind

social business, social media, social world

Search for your company name on any social network and you’re bound to find a lot of “chatter” about it. Some customers will complain about your product, while others rave. Some will have pointed questions about why things don’t work the way they should. If you’re lucky, others will jump in to provide an explanation or an alternative. You can be rest assured, though, that the chatter is happening.

Twitter Buys Spindle For Local Information Feed, Future of App Uncertain

Twitter buys Spindle, social media Spindle app

More social functionality on the way from Twitter with the announcement that it has just bought Spindle Labs for an undisclosed sum. It is not clear what Twitter is going to do with Spindle’s local information app it, but it looks like Twitter is going to swallow it whole and churn it up sometime in the future as a new Twitter product. 

4 Things to Know About the Brave New World of New Media #Demand13

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During the last 50 years or so, the marketing process has largely stayed the same. Since the advent of digital multichannel engagement however, marketing has become a real-time endeavor. Customers are everywhere, even if you aren’t. People are talking 24/7 and listening to what they’re saying is crucial. This week the Vocus Demand Success conference aims to discover what the brave new world of new media holds. 

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