Social Media, Social Engagement News & Guidance

Anyone that thinks there is no money in news hasn't been following the fortunes of BuzzFeed. Describing itself as a social publisher, BuzzFeed has just announced that it has managed to raise another US$ 20 million to put towards its expansion plans.

With social media and customer feedback continuing their upward climb, what trends in social intelligence will this new year offer? Social intelligence provider newBrandAnalytics, which analyzes social media feedback for operational insights in various industries, is venturing some predictions.

According to a recently released report from the Digital Policy Council (DPC), Twitter is becoming a key communication tool for many government officials and their offices.

2012 was certainly a busy year for customer experience managers. Web access turned into a pervasive part of life for the average consumer, meaning they “went online” differently than in the past and also had much higher expectations of the quality and convenience of their online experience.

There’s no getting around it. The web is critical to the success of any organization today.  

In 2012, the social media landscape got manicured. Many more prominent channels emerged and older ones became more refined as they worked to embrace where and how we engage, manage and otherwise share information. Still, even as the types of social media changed, the strategies used to engage fans, friends and followers stayed mostly the same. Here, we take a look at the social media channels that emerged and evolved throughout the year.

We began 2012 talking about the theoretical impact that customer experience and content strategy would have on digital marketing. A theoretical discussion will only get you so far. So we got real and began talking about what customers want from their online experiences. Let's a take a look at what we discovered.

After announcing that they were changing their terms of service, Instagram retracted the change after many users said they were planning on or did boycott the service.

In today's Facebook App of the Week we'll be focusing on High Impact Designer, a design tool for fan pages.

Micro blogging network, Twitter has announced two important changes to the company executive team with a new Chief Financial Officer (CFO) and Chief Operating Officer (COO) .

  As Twitter puts up a site highlighting the top tweets of 2012, ever wondered what you were tweeting about back in 2006 or whenever you started using the mini messaging service? Now you can dig into your personal archive.

The idea of being completely anonymous on the internet is closer to reality with the release of a new, number based social network, Social Number.

New estimates from eMarketer indicate Facebook is expected to take a leading 18 percent of net US mobile display advertising revenue during 2012. This gives Facebook a narrow lead on previous leader Google, who will still maintain a strong second place standing with 17 percent.

Ever wondered why you can't upload video using the YouTube app to the site? Well, now there's an app just for that as Google reveals YouTube Capture, the point, shoot and upload app for content creators.  

Social media may have become an important tool for digital marketing, but according to a new study from the Acquity Group the customer engagement process needs be reevaluated.