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Social Media, Social Engagement News & Guidance

Reported: Facebook to Introduce Feedback Option for Hidden Posts

Customer Experience Facebook Hide Feedback

Facebook members will soon have the ability to provide feedback on why they choose to hide content on their newsfeeds, according to recent reports.

The Death of Social Marketing: Long-Live Social Care

Customer Experience: Death of Social Marketing,Rise of Social CareSocial media is moving away from the Facebook and Twitter days of social marketing. Instead, it is breaking off into two discrete domains: 1) as a platform for social marketing, and 2) as a platform for social care. 

LinkedIn Introduces a Sponsored Updates Feature

Customer Experience: Linkedin Sponsored Update

Following the example set forth by Twitter and Facebook, LinkedIn is now offering its own sponsored content, giving companies the chance to better promote services and establish their business.

Piqora Launches Dashboard for Instagram, Tumblr, Pinterest Analytics

Customer Experience: piqora inlcudes pinterest instagram tumblr analyticsPinterest marketing and analytics company Piqora today expanded its analytics platform to capitalize on the use of hashtags and trending data from two other visually-based social networks: Instagram and Tumblr.

MIT on Social Business Market Drivers + Strugglers

MIT on Social Business Market Drivers + StrugglersPractices that correlate with maturing social business.

Social business has jumped in importance to virtually every industry polled in a recent MIT Sloan Management survey, proof that it's no longer a fad, and pointing to the myriad of ways organizations are defining and implementing it.

Yahoo Buys Social Data Company Ztelic

Yahoo Buys Social Data Company Ztelic

Yahoo announced it has bought up social data company Ztelic this week after its second quarter earnings were released, and like Google, Yahoo got hammered on lower ad rates in the quarter.

Forrester Report: The Social Media Habits of B2B Customers

Customer Experience: Forrester How B2B Customers Use Social MediaEvery B2B customer is using social media for business, but how they use it depends on their particular situation. That's the key takeaway in a new report from Forrester Research.

Syncapse Report: How Brand Marketers Use Facebook's Hashtags

hastags, customer experience, syncapse, digital marketing, facebook advertisingA few weeks ago, Facebook took a page from Twitter… or, to be more precise, it took the hashtag. How can brand marketers best use Facebook's new subject-collectors? A new report from social media marketer Syncapse proposes some ways.

Actiance Adds Social Content Review Feature to Socialite

Thumbnail image for Thumbnail image for logo actiance.png

Communication, collaboration and social media governance platform Actiance released a new feature that allows a user to approve and review social content through multiple reviewers on Socialite, its social engagement and compliance product.

Get Satisfaction Debuts Responsive Design, Drops Free Version

Get Satisfaction Debuts Responsive Design, Drops Free VersionSocial forum provider Get Satisfaction has debuted a responsive design layout, dropped its free version, and refocused itself around the user generated content its community spaces help foster.

Social Media Briefs: IFTTT for iPhone, Facebook Says No More Questions

Social Media briefs: IFTTT, Vine, Nestivity, Facebook

Now that it's officially summer, social media updates get more subtle, but continue to pack a punch. 

How Millennials Are Influencing a New Era of Digital Marketing [Infographic]

Millennials are ruining everything. They don't behave like other consumers. Their expectations for engagement are higher than others. They want to be valued and they expect companies to be transparent about their intentions. For brands everywhere, the millennial generation is changing the way they market online, how they engage across social media and the digital tools they employ. 

Instagram Video + Photo Posts Can Now Be Embedded

Instagram Embedded PostsEven though it’s mainly known as a photo -- and more recently, video -- sharing site, Instagram has been making a few changes to improve its functionality, with the most recent update being that posts can now be embedded.

5 Ways Social Media Insights Can Influence Your B2B Marketing

Social Media Insights for B2B MarketingYou meet new people all the time. At work, at your kid’s school, at Starbucks while waiting for your morning latte … and maybe it’s someone you've seen before, but once you've had a conversation you’ll always look at that person differently. Why? Because you've chatted, looked them in the eyes, traded pleasantries. It doesn't take much for you to form an impression.

Mobile Advertising Advances + Problems to be Solved

Advances in Mobile AdvertisingProperly monetizing mobile advertising is indeed the holy grail of the current shift to the consumption of content via smartphones and tablets. Whereas in the past (and even to this day), advertisers will localize content based on IP address, browser language settings and other readily available information; this information is but scratching the surface of the potential for mobile advertising.

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