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Social Media, Social Engagement News & Guidance

Facebook Hands Over Home Cover Feed Feature to Android App

Customer Experience Facebook Moves Home Features to Android AppThe Android Facebook app's most recent update has includes a feature that had previously been exclusive to Facebook Home. Is this a reflection of how poorly the Home app is being received?

A Look at Twitter Chat Management Tools

Customer Experience: Tweet Chat ToolsWith 140 characters, Twitter may seem limited in what it can do, but that isn't always the case.

Pinterest Ups its e-Commerce Cred with New Email Notifications of Pinned Item Price Drops

Customer Experience, e-commerce, Pinterest Price Drop EmailsAs Pinterest moves toward more of a business-friendly model, new features and capabilities are being added. As of today, the content sharing website will start sending members emails when their pinned items drop in price.

LinkedIn Company Page Analytics Rolls Out

LinkedIn Company Page Analytics Rolls OutOrganizations looking to take advantage of the growing army of LinkedIn users have a new tool to track engagement and follower demographics on Company Pages.

Pinterest Updates iOS App With New Pinning Feature

Customer Experience Pinterest iOS Update

Today’s mobile-centric news continues as content sharing website Pinterest announced a few updates to its iOS app which make it easier for users to share, like and repin favorite posts.

Aggregate Knowledge Report Finds Social Reaching Best Audiences

Aggregate Knowledge Report Finds Social Reaching Best AudiencesSocial media visitors appeared to be the best kinds of targets for marketers and advertisers in Q2, an Aggregate Knowledge report has found, a trend that has now been ongoing for three quarters in a row.

Marketers Pick Their Social Media Channels of Choice [Infographic]

Despite being lumped together under the social media banner, not all social sites are the same, a difference that is reflected in how social media is used by marketers.

Facebook for Business Offers Tips, Case Studies, Resources to Marketers

Customer Experience: Facebook for BusinessThe attempt to turn Facebook into a more viable network for businesses and digital marketing continues. The social network has launched Facebook for Business, a community hub for business owners to read case studies, find marketing tools and learn best practices for brands on the social platform.

How Digital Marketers Engage on Twitter

How Digital Marketers Engage on Twitter

Do you know how digital marketers engage on Twitter? It may seem like an obvious question, but by now you’ve probably seen your fair share of mishaps and fails to understand that this is a valid inquiry. But answering the question isn't so much about best practices. Rather it's about learning more about what tools they use, what content they share and who they consider to be the most worthy of retweeting. 

LeadSift's Social Media Score Indicates If You're Sales Lead-Worthy

Customer Experience, LeadSift Social Media Scores for Sales LeadsWhether or not some national security agency is tracking and comparing your every utterance in social media, it's clear that a variety of digital marketing intelligence firms are. One of the latest is Nova Scotia-based LeadSift, which creates a score indicating your value as a sales prospect.

Pinterest Opts in to Do Not Track

image-pinterestdonottrack-2013.jpgFans of online pinning service Pinterest are about to get an extra dose of personalized recommendations, the company announced, and that means Web tracking. The feature can be turned off, however, and Pinterest will respect the Do Not Track protocol going forward.

Hipstamatic Oggl Launches for Nokia Lumia 1020 and Windows Phone 8 Users

hipstamatic_oggl_logo.jpg

As promised, Microsoft has announced the release of Hipstamatic's social photo app for Windows Phone 8 devices, with a special Pro version for the new Nokia Lumia 1020 super-camera smartphone. 

The Real Value of Social Media for Customer Service

Customer Experience, customer service social mediaInteracting with customers on social media carries risks and benefits for companies, but the opportunities can outweigh the risks when you understand your customer's needs, wants and habits and use this knowledge to shape your customer service.

Social Business Proving a Success, for Some: MIT Report

social business, mit reportSocial business is mostly stuck in first gear for many companies, an MIT report has found, but looking to marketing, sales and customer service departments, businesses can see examples of where it fits in, and can build from there. 

SDL Weaving Social into its Customer Experience Management Suite

sdl, sm2, social media monitoring, social intelligence, customer experience

As a recent Forrester report on social media points out, engaging customers via social media is becoming ever more complex. In the enterprise, this level of disruption is not to be dismissed, and SDL, maker of the leading Tridion CMS, has put itself on the path to integrate social to a degree we perhaps haven’t seen yet.

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