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Social Media, Social Engagement News & Guidance

How People Read Online [Infographic]

Now that reading online involves a bevy of social actions, from sharing to commenting across a plethora of devices, how many of your site’s readers will make it past the first paragraph?

Facebook Advertisers Reach the 1 Million Mark

Facebook 1 Million Advertisers, social media

The viability of Facebook as an advertising platform has been reaffirmed with the announcement that 1 million advertisers now use the social network.

Digital Tools Settle into Daily Life But Still Like to Disrupt #e2conf

e2conf, digital disruption, enterprise 2.0, social business

Someday, describing software or services as social business will be as redundant as describing a dinner party as a social event. It will be assumed. At the moment, however, social business is one of the Big Four catch-phrases of where the enterprise is now, as evidenced by the abundance of social software and services on display at the E2 Conference, taking place this week in Boston.

IBM Targets CMOs with Cloud Suite Offerings, Adds Social Media Analytics

IBM Targets CMOs with Cloud Suite Offerings, Adds Social Media AnalyticsIBM is continuing its push into the cloud with the release of a social media analytics tool targeting CMOs.

ThoughtFarmer Updates Social Intranet with v6.5 Avocado, Adds Enhanced Employee Directory, Location-Based Security

ThoughtFarmer 6.5 Avocado.
ThoughtFarmer 6.5 adds photo drag-resizing.

ThoughtFarmer is out with a new version of its social intranet, featuring an updated employee directory profile. Tastily, this new version 6.5 is called Avocado. 

CXM: Strategy and the Empowered, Social Customer

Customers are more powerful today. They are more social. This is the age of the customer, not the organization. Strategy must reflect these facts.

Twitter Profile Promotion: #FollowMe

social media, Twitter #FollowMe

To help its users keep track of their most memorable moments and to gain more followers, Twitter has launched a new engagement tool: #FollowMe.

Social Media Briefs: Google+ in your Inbox, Tumblr Domain Updates


Assuming you were busy adding hashtags to your Facebook posts or checking out your Tweets’ analytics on Twitter, you may have missed some of the other social media-related news this week.

Analyst Brief: Day One of Tweet Performance Analytics

As you may have seen, Twitter is opening up its analytics.  

Yahoo Continues Acquiring to Add Features for Flickr and Comms Apps


Marissa Mayer's company has been waving its checkbook again, adding yet more talent and technology as it continues to revamp and refocus on features. This week's acquisitions include photo app maker GhostBird and conference call company Rondee. 

Facebook Now Has Hashtags

Facebook Adds Hashtags Digital MarketingThe categorization of social media posts through hashtags continues as Facebook announced today that they have adopted the feature to improve public conversation across the social network.

View Your Tweet Performance for Free Under Twitter's Ad Site


Twitter's Timeline Activity feature has become free-to-view, sneaking out into the limelight, presumably to get more people advertising on Twitter. Now any user can see the activity around their tweets and follower activity. 

Google+ Adds Dashboard Tool for Unified Business Activity Monitoring

Google+ Dashboard

Building a social and digital presence can be a trying task for many businesses, but Google aims to improve this with a new dashboard tool for Google+.

Facebook Drops Sponsored Stories, Introduces Social Context Ads

Facebook Sponsored Story Change

Over the next few months, advertisers who use Facebook will have a few less options, as the social network is restructuring its ad platform to improve efficiency and eliminate repetition.

Startup Links Database Emails to Social Media Profiles

image-datafuse-2013.gif Companies so often have a roster of contact emails hidden in their database, and startup is offering to tap into those emails by linking them to their owners' social media profiles.

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