Social Media, Social Engagement News & Guidance

DataSift, an enterprise social data company, has added Instagram, Facebook Page and Google+ data to its managed data offering, and partnered with analytics and visualization vendor Tableau on data integration.

Lisa Barone, the Vice President of Strategy at Overit, a full-service digital media agency, recently spoke with CMSWire about three key factors SMB’s have to consider before launching a social media campaign.

Google+ is now more popular than Twitter among social networks in the US, according to a survey of 2,500 people by an ad firm called Burst Media.

This week, while we were checking out the new Gmail or crossing our fingers that we were important enough to have our Facebook pages verified by Zuckerberg, there were some smaller, but significant updates released across other platforms and networks. 

Another day, another bunch of stories about successful hacks of companies’ websites, Twitter accounts or internal systems. To bolster defenses on the social media front, social media management vendor HootSuite has announced its Security Services suite of tools, training and services. 

The check mark that confirms the owner of a Twitter page is who they say they are is now part of Facebook, as the social network has introduced its own version of the feature.

Social media is a tool that everyone uses, but not all brands need a Twitter, Instagram or YouTube page. If you're a small business trying to get started in social media, here's what to consider before signing up.

Prediction of retweets of President Obama's tweet about his family dog

Some tweets get retweeted many times, some a few, and some just sit there. Now, researchers at M.I.T.’s Sloan School of Management have developed a model they say can predict the number of retweets a given tweet will engender -- and they can make the prediction within minutes of its posting. 

Zoho the creator of productivity, collaboration and business applications has launched a new social network: Zoho Pulse, which is designed to improve collaboration and communication throughout an organization.

Maintaining a good customer experience is the ultimate goal of any marketer, but according to a new report from IBM, many marketers aren't doing well in this task.

It’s not every day that you see the word “cool” used in the title of a Gartner report. But that’s certainly an appropriate descriptor of five selected agencies that strike the delicate balance between brand promotion and e-Commerce, as described in the new report.

According to a recent report, Facebook advertisements are quietly going through a redesign that will affect how they are displayed on the social network.

This week, it was Twitter's turn to make news, while LinkedIn served up another update.

E-commerce is something that changes as social trends change; however many businesses are failing to find a good link between social engagement and e-commerce traffic.

With only a couple of weeks until Apple's big developer event, the company has to match Google's feature-heavy Android and app updates from I/O, Microsoft's new media-friendly Xbox One and keep generating hardware magic in what is becoming a highly predictable market.