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Social Media, Social Engagement News & Guidance

Twitter Wants to Prove Tweets Get People to Buy

Twitter Wants to Prove Tweets Get People to Buy Twitter found evidence followers exposed to Promoted tweets buy more in stores.

Twitter is taking the position its promoted tweets do in fact drive people to buy things. Measuring offline sales impact is the stated goal of a partnership with a firm called Datalogix in which companies can measure how effective tweets really are.

Instagram to Allow Video Uploads, Expands to Android 4.0

Instagram to Allow Video Uploads, Expands to Android 4.0Instagram for Video is now available for Android 4.0 devices, and all users are allowed to upload video from their image libraries. We already know Facebook wants to start using video ads right in the news feed, and this looks like it could be the first step.

Is Social Media the Place for Customer Service?

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Is social media where customer service goes to die? Can virtual agents help companies breathe new life into their brand’s customer experience? David Lloyd, CEO of Intelliresponse thinks so.

Pew Research: Social Networking Site Survey

Pew Research: Social Networking Site Survey Percentage of adult social network users over time. Black is overall, blue is Twitter only.

Online adults continue to adopt social networking sites, and 72% are now using them compared to just 8% back in 2005, a Pew Research report has found.

LinkedIn Updates: Apply for Jobs from Mobile + Company Page APIs Available

customer experience Linkedin Mobile Company Page API LinkedIn has started off August with a couple of new releases to improve the user experience on both the desktop and mobile versions of the site.

Facebook Hands Over Home Cover Feed Feature to Android App

Customer Experience Facebook Moves Home Features to Android AppThe Android Facebook app's most recent update has includes a feature that had previously been exclusive to Facebook Home. Is this a reflection of how poorly the Home app is being received?

A Look at Twitter Chat Management Tools

Customer Experience: Tweet Chat ToolsWith 140 characters, Twitter may seem limited in what it can do, but that isn't always the case.

Pinterest Ups its e-Commerce Cred with New Email Notifications of Pinned Item Price Drops

Customer Experience, e-commerce, Pinterest Price Drop EmailsAs Pinterest moves toward more of a business-friendly model, new features and capabilities are being added. As of today, the content sharing website will start sending members emails when their pinned items drop in price.

LinkedIn Company Page Analytics Rolls Out

LinkedIn Company Page Analytics Rolls OutOrganizations looking to take advantage of the growing army of LinkedIn users have a new tool to track engagement and follower demographics on Company Pages.

Pinterest Updates iOS App With New Pinning Feature

Customer Experience Pinterest iOS Update

Today’s mobile-centric news continues as content sharing website Pinterest announced a few updates to its iOS app which make it easier for users to share, like and repin favorite posts.

Aggregate Knowledge Report Finds Social Reaching Best Audiences

Aggregate Knowledge Report Finds Social Reaching Best AudiencesSocial media visitors appeared to be the best kinds of targets for marketers and advertisers in Q2, an Aggregate Knowledge report has found, a trend that has now been ongoing for three quarters in a row.

Marketers Pick Their Social Media Channels of Choice [Infographic]

Despite being lumped together under the social media banner, not all social sites are the same, a difference that is reflected in how social media is used by marketers.

Facebook for Business Offers Tips, Case Studies, Resources to Marketers

Customer Experience: Facebook for BusinessThe attempt to turn Facebook into a more viable network for businesses and digital marketing continues. The social network has launched Facebook for Business, a community hub for business owners to read case studies, find marketing tools and learn best practices for brands on the social platform.

How Digital Marketers Engage on Twitter

How Digital Marketers Engage on Twitter

Do you know how digital marketers engage on Twitter? It may seem like an obvious question, but by now you’ve probably seen your fair share of mishaps and fails to understand that this is a valid inquiry. But answering the question isn't so much about best practices. Rather it's about learning more about what tools they use, what content they share and who they consider to be the most worthy of retweeting. 

LeadSift's Social Media Score Indicates If You're Sales Lead-Worthy

Customer Experience, LeadSift Social Media Scores for Sales LeadsWhether or not some national security agency is tracking and comparing your every utterance in social media, it's clear that a variety of digital marketing intelligence firms are. One of the latest is Nova Scotia-based LeadSift, which creates a score indicating your value as a sales prospect.

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