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Social Media, Social Engagement News & Guidance

Facebook App of the Week: Page Design and Engagement with Ripe Social

In this week's Facebook App of the Week we're looking at Ripe Social, a collection of page design and engagement tools.

5 Must-Do Tips: How to Improve your Customers' Facebook Experience in 2013

Have you thought about the customer service goals you want to accomplish in 2013? This article provides five New Years’ resolutions to help your company give your users a better Facebook experience in the coming year.

YouTube Search Gets More Precise with Upgraded Data API

YouTube has overhauled one of its most popular developer resources by adding new functions and simpler controls to its Data API.

The Top Business, Social and Media Mobile Apps of 2012

From the hundreds of thousands of apps across the spectrum of devices, what have you been downloading and using on your smartphone most this year? CMSWire takes a look at those that have appealed most to us. 

 

Twitter Tweaks Search Targeting for Promoted Tweets

Twitter is offering several new features to help marketers better target their promoted tweets in user search results.

Google+ Adds New Features, Updates iOS and Android Apps

 googleplus_ios_logo.jpgGoogle+ gets updates for both the Android and iOS mobile apps today as the social service adds a bunch of new tricks, with improved photo, connection and hangout features. 

[Infographic] Customer Experience Management in 2012

In 2012, the focus on customer experience was all about delivering a great experience across platforms, channels and touch points. Leveraging key user data is integral, but so is delivering key messages and opportunities back to the user.

In 2013 I Wish ...

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I wish that IT leaders will work together with line of business on a shared agenda, implementing a strong social and analytics platform for exceptional customer experiences. Customers using social networking tools can reach the exact right person in an organization, which makes a huge positive impression. They can connect with other customers who have the same issues and requirements, creating shared knowledge and a feeling that your organization cares about their wants and needs. While social will be important, don't ignore the data. Your customers are now talking to you and about you over social networks, use the data to service them better. Discover what they want, how they want it and move quickly. These are the ways to build brand loyalty and lasting relationships with your entire marketplace. -- Ed Brill, Director Social Business, IBM

 

Ping.it Launches: A Social Media, Email Hybrid for Targeted Content Sharing

Social platform Ping.it launched in public beta today as an alternative communication and content sharing tool that combines social media and email.

Singly Launches Social Login, Friend Finding Connector for Easier App Development

Singly, a peer to peer sharing startup, has released a layer of developer tools that enables mobile and web apps to quickly connect to over 35 services for things like social login and friend finding.

Report: Social Media Offers Opportunities, Challenges to Marketers

Over the past few years, social media has quickly grown from a social pastime to an essential part of building a successful business.

Moxie Releases Social Chat That Integrates with Facebook API

Enterprise social technology provider Moxie Software is releasing a new social sales and customer service application that uses the Facebook Graph API to allow direct engagement with and targeting of customers via their Facebook profiles. The Engage Plus app is available with Moxie’s Chat Spaces live social chat support solution.

This Week: The Real Social Business Obstacle + Web CMS Trends for 2013

Social Business Challenges
What is the biggest obstacle to becoming a truly social business? Is it culture? Or is technology standing in the way of your social transformation?

Industry Trends in 2013
Themes and predictions are on our minds. For web content management it's Multi-touch, Cloud and Social CRM. For for social collaboration, it's the drive to social as a business tool, going beyond Facebook for business.

Google Hangout: What Drives Social Business
Next Wednesday at 11am ET, 8am PT, CMSWire will hold its inaugural Google Hangout. We will be discussing what lies ahead for social business. Mark your calendars and watch for more details.

Forrester Report: Evaluating Open Source Web Experience Management
There are significant differences between proprietary and open source solutions -- consider these 5 points.
> Download the Report

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HootSuite Adds Apps to Manage Content in WordPress, Vimeo; Introduces New Marketing Apps

The social media engagement platform HootSuite has added five new apps to its directory, giving users creative freedom with the content they publish.

Google+ Adds Communities, Tops 500 Million Users

Google+, the company’s venture in social networking, has launched public and private Communities that users can set up. Those users will have a lot of potential fellow communitizers, considering that Google+ has now announced it has more than half a billion users.

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