HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Social Media, Social Engagement News & Guidance

Facebook Updates Promotions Policy: No Need for Third-Party Support

Customer Experience: Facebook promotions policy

Creating contests on Facebook is now a bit easier and more efficient due to an updated Pages Terms policy.

Facebook Mobile Ad Revenue Growing Faster than Expected

Facebook Mobile Ad Revenue Growing Faster than Expected

Facebook's mobile ad revenue is growing faster than anticipated, and it could reach up to nearly 16% of the global mobile Internet ad revenue share in 2013.

Why Social Media Is So Addictive (And Why Marketers Should Care)

Customer Experience, digital marketing, Why Social Media Is So Addictive (And Why Marketers Should Care)

Has the hype about social media turning us all into narcissists, egomaniacs and internet drug-addicts run its course? I doubt it. A quick search on Google and you’ll find hundreds of articles warning us of the “drug” that is social media.

Facebook Settles Targeted Ads Lawsuit, Required to Pay Plaintiffs

customer experience: Facebook lawsuitIt took a couple years, but those who filed a lawsuit against Facebook over information used in targeted advertising are seeing a small payday.

B2B Social Media Marketing Presence All But Mandatory

digital marketing, social media marketing, b2bB2B marketers will go anywhere and everywhere to get leads. It’s what keeps six out of 10 of them up at night: generating leads is their biggest challenge, according to data released this month by eMarketer.

How SMBs Can Improve Content and Social Media Marketing Strategies

customer experience: content marketing smbs

Social media is an important part of small and medium sized business (SMB) marketing strategies and these organizations should be making sure that content and knowledge come first.

5 Ways to Make Your Content Marketing Campaign More Successful

As we wrap up our content marketing theme this month, it’s helpful to put some of what we’ve learned into perspective. While we can conveniently group content marketing strategies into two categories -- one for B2C and another for B2B, at the end of the day, it’s all about creating compelling experiences.

Introducing Social Calendar: Your Social Media Assistant

customer experience: social calendar

Social media isn’t a new invention, but it’s still something that not everyone knows how to use properly. An upcoming application, Social Calendar aims to change that.

Social Media Briefs: Facebook Apps, Social Ads, and Hashtag Help

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Social media is a work in progress. This week, Facebook shows us that there's always room for improvement, while Yahoo makes a play for video and Twitter teaches us how to choose the right hashtag.

LinkedIn Redesigns Groups: Improves Conversations, Calls Out Influencers

Upon their next sign-in LinkedIn members may notice a few changes, as the business network has redesigned its group pages.

Meet Beatrix, The Virtual Social Media Assistant

customer experience: beatrix social media assistantSocial media has become an integrated part of business life, but not everyone has the time or resources to monitor these sites as often as they would like. Beatrix, a virtual social media assistant is designed to help businesses manage social media accounts.

The Evolution of Social in SharePoint [Infographic]

Say what you will about SharePoint -- over the past twelve years, the platform has added more and more social functionalities. From wikis to blogs to discussion boards to enterprise social media network integration. Of course, social is as social does, so SharePoint alone can't improve interpersonal communications and knowledge sharing.

Tweets Become More Detailed with Related Headlines Feature

Customer Experience, Twitter Related HeadlinesDespite being 140 characters, almost every Tweet has a story behind it, a story that can now be found through Twitter's Related Headlines feature.

LinkedIn Gets Educated with New University Pages

linkedin, university, social media LinkedIn is expanding its business model to include a education component with the release of the LinkedIn University Pages.

Social Media Briefs: TweetDeck, Google+ Android Updates, PinLeague Top Pinners

customer experience: social media briefs

Creating a better customer experience and meeting customer demand are two important parts of any social media strategy. Many of this week’s new releases concentrate on oner both of these ideas.

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