Social Media, Social Engagement News & Guidance

E-commerce is something that changes as social trends change; however many businesses are failing to find a good link between social engagement and e-commerce traffic.

With only a couple of weeks until Apple's big developer event, the company has to match Google's feature-heavy Android and app updates from I/O, Microsoft's new media-friendly Xbox One and keep generating hardware magic in what is becoming a highly predictable market. 

The Mac version of Jive's updated Producteev

Social task management for free. That’s the appealing price tag of a rebuilt version of Producteev, the tool that Jive Software bought last fall. 

Online content, in store: TigerLogic's Postano on a screen at Nine West.

Consumers now have access to the Net wherever they go, and their customer experience extends from everywhere to almost everywhere. With online shopping blending into offline, CMSWire.com pinged customer experience management provider Empathica and enterprise data management/app development provider TigerLogic for their insights. 

Google has turned the taps on its update stream after last week's I/O event. You can now talk to your PC's Chrome browser for Google searches, while mobile users get a new version of Google+ to play with that's more in line with the card-based update of the recent PC browser update. 

What is Xbox One? Is it a games machines, a media center, or an app player? Microsoft wants it to be all three, with near instant-on, voice activation, Skype and many other features, but to do this, it runs a version of Windows 8, a gaming hyper-OS and a media system, highlighting the company's struggles with Windows.

Alongside the Tumblr acquisition, Yahoo is taking off the wraps on one of its earlier acquisitions. Image-sharing service Flickr gets a major hi-resolution makeover with a new app for Android users. 

“Social business” has become a popular buzzword, but what are the processes and best practices that successful social businesses use to boost profits, decrease expenses and increase customer satisfaction? A new report from IBM aimed to find out. 

Navigating social media sites can be quite a task, but Pinterest aims to improve how users use the content sharing website with a new feature that will prove useful to brands and companies: information pins.

Business intelligence and strategic analytics provider, Alteryx has announced US$ 12 million in funding that will be used to help with company growth.

How do you uncover and remove the barriers in shopping journeys? What are the key moments of opportunity? What are the key drivers of engagement? Chances are if you’re one of the many businesses trying to create a successful customer experience, you’ve been working to answer these questions. Now, thanks to SDL’s new Customer Committment Framework, companies can identify exactly how, what, when and where on the customer journey, customers commit to brand, product, and business. 

Yahoo has announced that it will acquire Tumblr in a refreshingly honestly press release that states "Per the agreement and our promise not to screw it up, Tumblr will be independently operated as a separate business."

Yahoo is bidding for Tumblr in an attempt to boost its social media credentials, but Facebook and other parties may be interested in spoiling the party. 

The key to marketing through Facebook is simple: engagement and interaction. But how these two tasks are accomplished isn’t done through simply posting a product photo. It’s a tactical process that requires a company to become less of a corporate identity and more of a business of the people. One such brand that has done this successfully is Coca-Cola.

Here’s a typical scenario: You’ve created a Facebook Page for your business, reached out to all your networks, asking them to Like your Page -- and maybe even gained a few thousand fans -- but now there’s a lull in new Likes.