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Social Media, Social Engagement News & Guidance

News Bites: Silverpop's Digital Marketing University, Picturepark Update and More

News Bites: Silverpop's Digital Marketing University, Picturepark Update and MoreMassive snow may be blanketing much of the US, but the news gets through. This week’s Bites include PicturePark’s updated digital asset management solution, a global educational roadshow for digital marketers and HeatSync’s aggregated service for web analytics. 

The Radioactive New Age of Social Business

The Radioactive New Age of Social BusinessThe concept of the social business has been lauded for years as the combination of social collaboration and existing business processes. However, the reality of social business has been difficult to achieve for many businesses for one fundamental reason: Social networking and collaboration is fundamentally a radioactive technology.

What does this mean and how does your company need to plan for social radioactivity?

Lithium to Buy Klout in $100 Million Deal?

A report published today has social customer experience enterprise software provider Lithium Technologies acquiring social media ranking influencer Klout for about $100 million.

Reached by CMSWire, Klout did not confirm or deny the report. Lithium did not immediately return an email.

"We don't comment on rumor or speculation," Jon Dick, head of marketing for Klout, told CMSWire today in an email.

Put Your (Twitter) Cards on the Table

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You see a lot of cards decorated with red hearts this time of year. But businesses may be more interested in the type of cards that can optimize their Twitter results.

Twitter Cards take tweets to a whole new level — and enable them to express more than 140 characters ever could. It's a way to capture more attention and engagement, even on mobile. Twitter introduced the cards two years ago, but just last month it added something new that should make this feature even more intriguing to marketers.

Twitter is providing analytics to let users understand how the cards are performing and analyze the impact the cards are having on their key metrics.

Connecting: Columbia University's David Rogers on Digital Marketing

Connecting with Bill Sobel

David Rogers is a globally recognized leader on digital strategy and brands, known for his pioneering model of customer networks. Based at Columbia University’s Graduate School of Business, he is the faculty director of the school's Executive Education programs on Digital Marketing Strategy.

He is also the founder and host of the Center on Global Brand Leadership's BRITE conference, which brings together leaders from media and business to discuss the ways innovation and technology are transforming the ways we build great brands.

His recent research has focused on in-store mobile shoppers, digital marketing ROI and big data. He is the author of three books on brands and digital strategy, most recently, The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age. His next book will focus on how businesses adapt and survive in an era of constant digital disruption.

What Marketers Can Learn from Flappy Bird

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No one had anything nice to say about Flappy Bird, the "mindless but infuriating" smartphone game that an astounding number of people — 50 million plus, to be exact — played in spite of themselves. So why are so many people so sad that it's gone? And what lessons can the game's rise and fail have for the rest of us, including digital marketers?

If you frustrate your customers enough that they want to smash their mobile phones with a hammer, and then take away the source of that frustration, will they love to hate you and your product?

Or is it all just a weird inversion of human psychology: We simply want what we cannot have, not matter how bad for us it apparently is?

Law Firm Use of Social Technologies 'Ineffective,' Study Shows

US law firms are beginning to dabble in social technologies, but the practice is still limited and "ineffective," a new report claims.

The report, “The Social Law Firm” (registration required), was conducted by consulting firm Good2BSocial and Above the Law. It assessed how effectively the 50 largest US law firms are using social technologies.

A separate Social Law Firm Index ranked 50 firms in their use of social media.

7 Essential Skills for Great Marketers

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Marketers need technology skills — or at least a keen understanding of the technologies that make them better marketers.

“If you're not a digital native, you're not going to go far,” Jim Durbin, vice president of digital marketing at Plano, Texas-based Brandstorming.com told CMSWire. “Technology is already moving faster than any of us can adjust to, so if you can't use technology to make yourself more productive, you're no good to anyone.”

Bennet James Bayer, Global CMO and vice president of strategy for Huawei Carrier Software, also based in Plano, Texas, said technology skills are not the “end-all” for marketers.

But he noted that even someone as experienced as his wife, who managed $6 billion in brands for consumer food products during her career, would probably not be able to work at a junior level without a basic understanding of mobile, social, search and email marketing. 

“I don’t believe it is necessarily technology skills so much as an understanding of the related technologies, how and when to employ them,” Bayer said. “That has changed dramatically.”

Mid-Size Businesses Get Busy on Twitter

In the rush to generate a social media presence, we've seen enterprises speaking from on high and smaller shops boosting their presence through social networks. Now, the middle ground comes to the fore as more mid-sized business ramp up their engagement on Twitter.

Leadtail's latest report on Social Media Insights highlights how mid-size businesses communicate on the social network, what drives them and what the differences are between B2B and B2C types.

Connecting: How to Supercharge Your Social Media Marketing

Connecting with Bill Sobel

If you don't know Bill Sobel, you should. Sobel is the Chief Connections Officer at SobelMedia and founder of NY:MIEG/The New York Media Information Exchange Group. He's has been described as a master connector — someone who opens the door to "an interconnected world of endless opportunity."

Starting this week, you'll get a chance to connect, too, through his column Connecting ... with Bill Sobel on CMSWire. "I'll be interviewing interesting, unique people who have a lot to say about customer experience management and social business tools and practices," he said. Enjoy! Noreen Seebacher, Chief Editor, CMSWire

4 Ways to Make Yammer a Better Workplace Tool

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Ever since Microsoft bought Yammer in June 2012 and announced plans to integrate it with SharePoint, there has been considerable interest in the social network and getting the most out of it. Now GoodData has entered the fray. It researched how companies use Yammer in the enterprise, and offers four suggestions for improvement.

Come Closer: We'll Share the Secrets of Twitter Success [Infographic]

Sharing secrets.jpgJames T. Noble markets himself as a "business growth consultant." Ask him what that means, and he'll answer simply, "I make businesses bigger."

His London-based company, James T Noble & Associates, has worked with some of the world's largest brands and companies — Disney, Microsoft, 20th Century Fox, Virgin, Coca-Cola and MTV — to market their products and services online. And he boasts impressive results. "Typically, the clients we take on see their businesses grow two to four times within 12 to 18 months."

What does it take to grow a business? Several things: best-in-class marketing execution. Solid business coaching. Oh, and Twitter helps, too. But you have to know how to use it.

Reach Out and Touch for Better Collaboration, Customer Experiences

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From repeated assurances that "your call is very important to us" to an anonymized stream of corporate communications … Isn't there anything that can put some humanity back into collaboration and communications? The quantified self – breaking down human behavior into data sets – could help companies inject some personality into their customer service.

Facebook Steps Into the Mobile Waters Again with Paper

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After several attempts to make up for its late arrival in mobile, Facebook may have a standout mobile hit on its hands. On Thursday, the social networking powerhouse introduced a new app for finding and sharing stories -- Paper.

Adobe Tells Marketers: Social Paid Ads are Hot, Cheap and Easy

Stuff of dreams.jpgCheap, easy and available to anyone has never been more attractive. In fact, in this age of social media, it's apparently the stuff of dreams of digital marketers.

As the just-released Social Intelligence Report by Adobe Digital Index (ADI) for Q4 2013 clearly explains, marketers who fail to advertise on social networks are missing a large audience for a relatively low cost. Marketers can get a lot of high-quality traffic and click-through rates (CTRs) from social ads, and can drive even more value when they analyze and optimize each campaign.

The report, which analyzes paid, earned and owned social media trends, is based on a study of 240 billion Facebook ad impressions, 1.5 billion Facebook posts, a half a billion referred visits and 6.3 billion social engagements on Facebook.

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