Social Media, Social Engagement News & Guidance
| Thursday Jul 31, 2014
Advertisers are becoming more sophisticated in their Facebook advertising strategy. That's one of the key takeaways in the latest data about global Facebook advertising from social marketing software provider SHIFT.
Of course, Facebook is a big target, with seven percent of the total digital ad spending in the world. The data in the report is based on activity from SHIFT's advertising platform, its Open Marketing Cloud for social ad campaigns that was introduced in spring of last year.
"Advertisers are beginning to learn how to leverage the user data available to them," SHIFT co-founder and CEO James Borow told CMSWire. They are also "applying that data to set the strategies around ad creative, content, ad type and device type," he said.
| Friday Jul 25, 2014
Just as Microsoft blends Yammer into Office365, a startup is offering a free service to add a Facebook-like collaboration tool to any web page.
Lifestreams Technologies, a 2-year-old company based in New Haven, Conn., said the widget can be used on any intranet or public-facing website by adding a snippet of code to the html.
"Most websites today are relatively static," said Peter Prosol, business development director for the 10-person SaaS firm. "You'll find pictures and images and text, but it's more or less as it is. It doesn't change much. But adding a timeline to your site ... it lets you be more dynamic, add new content, refresh and be a little more interactive and engaging to the user."
| Thursday Jul 24, 2014
"Instant marketing and selling." That's the idea behind Salesforce's new Sales Reach offering, announced today.
It combines the Salesforce1 Sales Cloud, marketing automation suite Pardot and Communities into on-the-spot marketing and selling tools. Salesforce1, announced last fall, is described by the company as its "next-generation social, mobile and cloud customer platform" with more APIs and options for mobile development and cloud development.
| Thursday Jul 17, 2014
Like many of us, corporate social media is maturing. But a new report from social consultancy Useful Social Media sends some confusing signs about social media's trends in companies.
"This year," The State of Corporate Social Media/2014 states, "we appear to have reached something of a fork in the road."
In this last three versions of the report, the firm noted, "it has been evident that social media use was scaling up rapidly across businesses around the world."
- The size of the social media team is falling. Does this show that social is being dispersed within businesses, or that companies are losing their interest?
- Fewer budgets are growing. Does this mean that infrastructure costs have already been covered, or that fewer companies are seeing a return?
- Fewer KPIs (Key Performance Indicators) are being measured. Is this a sign of less interest in measurement, or just less interest in measuring KPIs as they relate to social?
| Tuesday Jul 15, 2014
Go ahead. Make collaboration a priority at the next meeting with your senior leaders. New research confirms what people like Oscar Berg have long been preaching. In fact, there is clear evidence companies across industries are creating value with social business.
That's the key finding from the just released third annual Social Business Global Executive Study and Research Project. Conducted jointly by the MIT Sloan Management Review and two subsidiaries of Deloitte LLP — Deloitte Consulting and Deloitte Services — the report is based on insights from surveys, interviews, literature and what the authors describe as "robust debates."
Social business has come of age, the report finds. What's more, proponents no longer have to feel like they are talking to the wind when they argue its merits. "Increasingly, corporate leaders realize that social business is changing the way organizations operate and the experiences they provide to their customers and constituents."
| Tuesday Jul 15, 2014
What's the most popular social login on B2B sites? We know ... and we will share the findings, based on a new report from social login provider Janrain.
The report, "Social Login Trends Across the Web for Q2 2014," also found that Facebook is bouncing back after six straight quarters of falling market share in the realm of social logins on all sites. The report notes that over half of new users employ social login, because it eliminates the need to "remember yet another username-password combination."
| Monday Jul 14, 2014
I always tell the story of the day a supervisor at a former company told me, "We should get on Twitter."
Get on Twitter. Why? Because others are doing it, of course.
There was no game plan. How much should we tweet? When should we tweet? What should we tweet? Are our clients on Twitter? Nope, not even that question was considered.
Today, of course, social media seems to be all we can talk about when it comes to marketing. Even B2B marketers have caught on. Having a presence in social circles is a must.
| Wednesday Jul 9, 2014
This week, Denmark-based Falcon Social released new technology for its social media management platform to allow social logins for websites, combining social profiles with analytics to better tailor customer experiences.
CEO Ulrik Bo Larsen told CMSWire that its Connect technology allows companies to find such correlations as "the size of checkout baskets for customers that 'like' [that company's] Facebook page versus customers who don't."
| Tuesday Jul 8, 2014
Yes, "furor erupted" over Facebook's massive psychological experiment to control user emotions by changing the configuration of posts.
How naive are we, really? Of course Facebook wants to control your thoughts — that's the whole point of media.
Emotional manipulation in the media is nothing new. That's why we have Rush Limbaugh. Perhaps Facebook's experiment was more disturbing because of its scale, and the fact that it failed to alert or gain the consent of its users.
But anybody thinking that the trend of media companies using real time user data to control reactions of its audience is something new is mistaken.
| Tuesday Jul 8, 2014
Sitecore took a large minority investment into a Danish social media marketing platform two years ago.
It still likes it.
The San Francisco-based customer experience and digital marketing provider announced today it has acquired a majority stake in Komfo, the Danish social media marketing and community engagement application provider. Sitecore's investment, officials say, will extend Komfo's presence in global markets and forms the basis of Sitecore's social media product roadmap through a product called Sitecore Social Powered by KomfoTM.
| Monday Jul 7, 2014
The scariest words an executive can hear just might be "Your brand is trending on Twitter."
Absent a viral video, strategically planned marketing campaign or the spontaneous heroism of an employee, a global cacophony of disturbing tweets can mean only one thing.
Somebody screwed up.
Somebody said or wrote or posted something racist, sexist, ageist, insensitive, political incorrect or, perhaps worst of all, simply stupid.
And you have to look hard to find an example of greater stupidity than American Apparel's latest mistake — confusing an image of a space disaster that took seven lives with a fireworks display.
| Friday Jul 4, 2014
Independence Day is an uniquely American holiday, replete with examples of exactly what happens when you give freedom to a rag-tag group of descendants of fanatics, misfits, debtors, dreamers and people relocated against their will.
There's Nathan's Hot Dog Eating Contest, held at the fast food restaurant's original location on New York City's Coney Island every year since about 1972. The world hot dog eating record is held by Joey Chestnut of San Jose, Calif., who ate 69 hot dogs and buns in 10 minutes — a feat that at best can be considered bewildering.
| Thursday Jul 3, 2014
Heading into July, the news keeps flowing. This week: Salesforce introduces mobile reports while Useful Social Media and Millennial Media issue free reports.
Braindigit launches SageCMS, Sitecore and ADAM join forces, text donations grow up and Shufflrr releases its PowerPoint tool.
| Friday Jun 27, 2014
Yelp, Angie's List, Amazon -- these companies and many others offer user reviews of local businesses. But the authenticity of many of those reviews is questionable, which is why an Israel-based company is offering a new service that it claims provides "honest, authentic referrals."
The company, WhoDoYou, uses machine learning and natural language processing to collect and sort public conversations -- mostly from Facebook, and mostly positive recommendations -- about painters, lawn services, restaurants and the like.
| Thursday Jun 26, 2014
I have a lot of conversations with B2B marketers. And you know what? They’re all struggling to figure out what the right goals are for social media.
I’m not saying they don’t know what they hope to achieve (hint: leads). It’s just that these smart marketers seem unsure of themselves when it comes to setting measurable goals for social media. No wonder there’s still confusion about Social ROI!
So what’s going on?