HOT TOPICS: Customer Experience Marketing Automation Social Business SharePoint 2013 Document Management Big Data Mobile DAM

Social Media, Social Engagement News & Guidance

Marketers Are Mastering Digital Advertising, Adobe Suggests

Adobe's fourth quarter 2014 Digital Advertising Report shows digital advertising is becoming increasingly efficient — and that smart advertisers understand the nuances of customer behaviors, including the top days of the week for search.

The report analyzed search and social media data and trends around Google, Yahoo/Bing and Facebook. It's based on more than 500 billion Google and Yahoo Bing ad impressions and some 400 billion Facebook post impressions gathered throughout 2014.

The key take-aways:

  • Google Shopping Ads grew dramatically over the holiday season as expected, outperforming text ads eight times over.
  • Digital advertising continues to become more efficient with click-through-rates (CTRs) growth outpacing cost-per-click (CPC) growth.
  • Certain days of the week are better than others for certain ads — for example, Sunday is best for mobile ads, Monday for desktop ads and Friday for Facebook ads.
  • Despite a change in Facebook's algorithm that forced businesses to buy more ads, retailers still turned to Facebook during the holiday season to drive sales.

Digimind, Hootsuite Partner in Social Listening Tool Ecosystem

Who's talking about me, what are they saying and what should I do about it?

This is a software space now -- one Digimind jumped into one year ago.

This week, Digimind became the latest social listening provider to integrate with Hootsuite in a partnership officials said helps marketers by combining social listening capabilities (Digimind) and engagement features (Hootsuite).

"It allows users to identify the conversations about their brand that matter, such as customer complaints, bad reviews or potential customer opportunities with sentiment analysis and potential audience," Jerome Maisch, product marketing manager for Grenoble, France-based Digimind, told CMSWire. "From there, they can respond to customers accordingly and publish on multiple channels in real-time." 

What B2B Marketers Can Learn from Super Bowl Advertisers

2015-15-january-puppy-love.jpg

$4.5 million. That’s the record-breaking, going rate at NBC for a 30-second spot in this year’s Super Bowl, according to AdWeek. And brands are doing everything they can think of to squeeze the most value out their hefty investments.

From Doritos’ “Crash the Super Bowl” campaign, which will run two customer-created ads during the Feb. 1 game, to the multi-social media war room and event strategy of Bud Light, B2B marketers can learn a lot from Super Bowl advertisers — including the fact "puppies never fail."

Sigh: Email Isn't Going Anywhere

2015-13-January-Merlin-Mann-quote.jpg

Guess what? Email isn't going away. Guess what else? According to Pew Research, email is far more popular than social media and texting. The research also shows email is more important to office workers than the broader Internet itself.

The findings also show that email and the Internet are the most important communications and information tools. Among all online workers surveyed, 61 percent rated email as very important to their jobs and 54 percent said the same of the Internet.

As Merlin Mann, the San Francisco-based writer, speaker and broadcaster, has noted, "Email is such a funny thing."

Too Many B2Bs Fail to Track, Measure Social Media

Many B2Bs still have a lot to learn when it comes to social media smarts, according to a new report.

While most B2Bs know they should be engaging with their customers on social media, they're often not using available tools to harvest critical data and put it to use.

Rather, they treat social as a check box, said Jacques Begin, a research analyst in the technology practice at SiriusDecisions, a B2B research and advisory firm. The firm produced the report, SiriusView: Social Media Intelligence 2015 and Infographic.

“In some cases, marketers are mandated with creating a Facebook page. And once they're finished they check the ‘social box.’ Very little thought is given on how to effectively maximize a social presence afterwards in terms of intelligence, customer interactions and demand creation,” he said.

Shining the Light On Dark Social

2014-23-December-shining-a-light-in-the-darkness.jpg

You do it. We all do. You see an interesting story and share the URL with a friend. Or maybe you just copy a couple of sentences and paste that into an email.

You're just being social. But for the publisher, that's known as dark social because it results in traffic that comes from unknown sources.

Luis Aguilar has been on the trail of dark social for about three years now as a product manager for Po.st, an offshoot of  programmatic advertising agency Radium One. Po.st offers tools that help publishers track that traffic.

Ekaterina Walter: Success Is a Team Sport

Thumbnail image for Connecting with Bill Sobel

The most influential Renaissance man in digital marketing is quite likely a woman.

Ekaterina Walter not only has an attention-getting title — global evangelist at Sprinklr — but is also a passionate marketer, bestselling author and highly regarded international speaker.

She's also proud of her roles as a wife and mother, enjoys dancing, camping and seeing the world, and "tweets with a European accent."

After spending more than 10 years as an integrated marketer and social media leader at Intel and Accenture, she went on to become the co-founder and CMO of Branderati, which was acquired by Sprinklr earlier this year. Somewhere along the way, she found time to write two books, "Think Like Zuck" and "The Power of Visual Storytelling" and also gained recognition for her innovative thinking.

How to Use Twitter to Influence People and Make Sales

Ever wonder what top sales people tweet about? Is it all business all the time — or do they spice up the conversations with tidbits about their personal lives? What information do they share — and why?

If you're eager to know the answers to those questions and more, you can reference a new report called, appropriately enough, How Sales Leaders Engage on Twitter (registration required), a collaboration between Leadtail and Hoovers.

Can Facebook Crack Search - Without Bing?

2014-16-December-search.jpg

Facebook has quietly stopped including Microsoft Bing search results on its social networking site, Reuters first confirmed. Instead, the social network has revamped its own search offering with a new tool it claims makes it easier for users to filter and search through comments and other information from friends.

On one hand users might find the change limiting. Now, when they use the search bar they are not taken outside of Facebook for results. On the other, the tool is more robust than previous Facebook offerings — and besides, there is always Google for straightforward search.

That, however, may change again as Facebook ramps up its search tool set. CEO Mark Zuckerberg has said search is a growth initiative for Facebook. And as the company's push into mobile has shown over the last few years, once Facebook identifies a growth sector it goes after it.

Search, though, is a very different animal than mobile.

How to Measure Facebook Fans from Device-to-Device

2014-14-December-measuring.jpg

Metrics are certainly important in comparing the performance history of a digital marketing campaign. But that comparison is getting harder as customers gain new ways to access online platforms and services.

Facebook has worked to ease that comparison for marketers. The popular social media platform announced a cross device reporting protocol, a means to assess performance of advertising across devices. The cross device reporting will enable marketers to see how people are balancing desktop, mobile and tablet before they make a conversion.

This new cross device solution enhances analytic strategies related to the social media platform.

RIP Google Authorship: What It Means and What's Next

Back in 2012, AuthorRank was a hot topic among the SEO and inbound marketing sect.

Similar to PageRank, which aims to establish authority for domains and pages on those domains, AuthorRank was thought to be the key to measuring individual authority. Although Google never officially referred to it by that name, they patented techniques to use individual reputation as a search ranking suggested as much. Once awareness of the patent went public, the SEO industry quickly began talking about it as individual authority.

Author Authority would have made it much easier to rank people in different areas of expertise. It would reduce spam and scammy behavior, and push reputable content creators up the SERPs. What could possibly be wrong with that end result?

The excitement was nipped in the bud on Aug. 28, 2014 when, in a surprise move, Google’s Webmaster Trends Analyst John Mueller announced via Google Plus that the Google Authorship program was coming to an abrupt ending.

Discussion Point: To Cross-Post or Not to Cross-Post on Social Channels

Discussion-Point-640x480.jpgMarketers are falling short when it comes to building real social relationships with their customers.

This from the recent Forrester report, "Social Relationship Strategies That Work," which suggests that more often than not, the carefully crafted messages they post on social media essentially go off into space. Customers either miss them or ignore them. “Top brands Facebook and Twitter posts reach only about 2 percent of their fans and followers, and less than 0.1 percent of fans and followers interact with each post,” according to the report.

It's a crowded field and businesses are looking for effective strategies to engage with customers on social media.

This means answering more detailed questions about how, when and what to post. To save time, some marketers cross-post content on social channels -- is this a good or a bad idea?

IBM Security: Beware the Social Login Hacker

2014-9-December-IBM social login security.jpgIBM security officials have detected a malicious attacker who intrudes into user accounts of those who log in to third-party websites via a social login.

We've all seen it -- "log in via Facebook, Twitter, LinkedIn, etc."

Makes things easier.

But that, according to IBM, is the point where a recent attacker penetrates a relying website -- a website that relies on authentication assertions passed to it by the identity provider -- and abuses the social login mechanism.

IBM's security group -- called the IBM X-Force Application Security Research Team -- identified the vulnerability last week in LinkedIn, Amazon and MYDIGIPASS.COM login tools offered on vulnerable websites such as Slashdot, Spiceworks and NASDAQ, according to Diana Kelley, executive security advisor for IBM Security.

"We do not know how many websites are vulnerable to this attack," Kelley told CMSWire, "but given the size of the internet, it's hard for us to determine which are."

5 Components of a Social Media Policy in a Regulated Industry

2014-08-December-Five-Ball.jpg

A sound social media policy serves two key purposes: 1. to educate employees on use within and outside a company work environment and 2. to mitigate corporate risk through guidance on process and procedure as it relates to industry compliance and messaging.

For some more heavily regulated industries, the latter becomes extremely important.

6 Things We Learned About Facebook's First Intern

2014-25-November-Darian-Shirazi.jpg

First, the good stuff.

Mark Zuckerberg has no secrets beyond what the public already knows about him.

The movie, "The Social Network" was BS. 

Justin Timberlake made Sean Parker seem like a rockstar when he's really just a nerd.

And the jury's out whether Darian Shirazi, Facebook's first intern, was portrayed in the movie.

(Ah. The self-indulgent reporter Facebook stuff is out of the way.)  

We caught up with former Facebooker Shirazi, now 27, to talk about the marketing software industry.

His two-year run as intern and employee at Facebook behind him, Shirazi went on to invest in several technologies before launching three years ago what's now Radius, a San Francisco B2B real-time marketing intelligence platform company that's up to about 60 employees.

Here's what we learned about Shirazi and his company: 

Displaying 31-45 of 2512 results

< Previous 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 Next >