Social Media, Social Engagement News & Guidance

The way social media sites are being accessed and by whom is changing, according to a report from the Temkin Group.

Like any relationship, the customer-company relationship is the sum total of all the interactions. These days, those interactions take place across a variety of channels, and a new report from Lithium and Forrester looks at how customer service, a key location for customer interaction, must be in sync with overall customer experience efforts and throughout all social channels.

The key to being good at all this social stuff is brands need to understand it. Lithium customers will get some added support for this need with its new Social Intelligence solution.

After recent high-profile hacks, breaking into Twitter accounts is starting to look like child's play. The company is responding with improved authorization methods to check changes are made by the legitimate owner of an account. 

Starcom MediaVest is a big name among advertising agencies, supporting massive global brands. Twitter will be using the deal as part of its marketing strategy, as it aims to tie its presence to multiple screens, media and brands. 

At the Adobe Digital Marketing Summit EMEA, Adobe announces a couple of new features that will make digital marketers happy.

ThingLink is introducing its interactive imaging sharing technology for Facebook users, giving brands one more method of reaching their audience on the social network.  

With just about every report showing a boom in mobile advertising revenue, that blissful serenity when viewing Tumblr blogs on iPhone or Android is now being blighted by adverts, but not too many to turn users off. 

Mountain View, California-based startup Swipp is doing its best to turn its name into a verb. In January, it released the first consumer application of its social intelligence platform, allowing users to swipp (rate/comment and view ratings/comments) specific topics. This week, it is launching a new social intelligence suite for businesses, Swipp Plus.  

TweetDeck has long been a favorite resource for those scanning Twitter across multiple accounts and dimensions. But the app editions will soon be removed from iOS, Android and PC stores to make way for a pure-web version. 

For this week’s Facebook feature, we're looking at a new release from the social network: Partners Categories, an advertisement tool.

What’s the value for major brands of a Facebook Fan? According to a new study, the average is $174, an increase of 28 percent from 2010. 

Twitter is now offering marketers the ability to target people based on keywords in their timelines. 

With the Facebook developer conference happening right now in New York City, it's no surprise we're seeing new developer capabilities. Here are three new updates that everyone will love.

 Twitter's music app is now live for mere mortals, after its celeb-only launch last week. Prepare to find new music or your favorites, via the power of social media and popular apps.