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Social Media, Social Engagement News & Guidance

PeopleLinx Wants to Help Users Morph to 'Social Sellers'

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PeopleLinx was founded in 2009 by a pair of former LinkedIn employees. So why not focus the social platform there

Today, though, the Philadelphia-based company is transforming into a more comprehensive "social selling" platform that helps social "no-shows" morph into "social sellers" through a variety of social and customer relationship management (CRM) platforms. 

Here's how it plans to make it easier to socialize. 

Should You Blur Home and Work on Facebook?

social business, Don't Separate Work From Your Social Media Life?

It used to be church and state. Today, it's work and Facebook.

Separate. Separate. And separate.

Right? Maybe not.

Can you marry your job and your social media persona without hurting your company and getting fired? Maybe even advance your organization's brand?

"At a high-level, social media has the potential to influence the customer experience when employees are able to engage in dialogue with the customer and begin building trust-based relationships over time," said Alan See, principal and chief marketing officer for CMO Temps, LLC.

CPM Rises, CPC Drops for Facebook Advertisers

Advertisers are becoming more sophisticated in their Facebook advertising strategy. That's one of the key takeaways in the latest data about global Facebook advertising from social marketing software provider SHIFT.

Of course, Facebook is a big target, with seven percent of the total digital ad spending in the world. The data in the report is based on activity from SHIFT's advertising platform, its Open Marketing Cloud for social ad campaigns that was introduced in spring of last year.

"Advertisers are beginning to learn how to leverage the user data available to them," SHIFT co-founder and CEO James Borow told CMSWire. They are also "applying that data to set the strategies around ad creative, content, ad type and device type," he said.

Startup Offers Free Collaboration Option for Any Web Page

Just as Microsoft blends Yammer into Office365, a startup is offering a free service to add a Facebook-like collaboration tool to any web page.

Lifestreams Technologies, a 2-year-old company based in New Haven, Conn., said the widget can be used on any intranet or public-facing website by adding a snippet of code to the html.

"Most websites today are relatively static," said Peter Prosol, business development director for the 10-person SaaS firm. "You'll find pictures and images and text, but it's more or less as it is. It doesn't change much. But adding a timeline to your site ... it lets you be more dynamic, add new content, refresh and be a little more interactive and engaging to the user."

Startup Offers Free Collaboration Option for Any Web Page

Just as Microsoft blends Yammer into Office365, a startup is offering a free service to add a Facebook-like collaboration tool to any web page.

Lifestreams Technologies, a 2-year-old company based in New Haven, Conn., said the widget can be used on any intranet or public-facing website by adding a snippet of code to the html.

"Most websites today are relatively static," said Peter Prosol, business development director for the 10-person SaaS firm. "You'll find pictures and images and text, but it's more or less as it is. It doesn't change much. But adding a timeline to your site ... it lets you be more dynamic, add new content, refresh and be a little more interactive and engaging to the user."

Salesforce Unveils Sales Reach with New Tools for Mobile

"Instant marketing and selling." That's the idea behind Salesforce's new Sales Reach offering, announced today. 

It combines the Salesforce1 Sales Cloud, marketing automation suite Pardot and Communities into on-the-spot marketing and selling tools. Salesforce1, announced last fall, is described by the company as its "next-generation social, mobile and cloud customer platform" with more APIs and options for mobile development and cloud development.

The Good - and Perplexing - News About Corporate Social Media

Like many of us, corporate social media is maturing. But a new report from social consultancy Useful Social Media sends some confusing signs about social media's trends in companies.

"This year," The State of Corporate Social Media/2014 states, "we appear to have reached something of a fork in the road."

In this last three versions of the report, the firm noted, "it has been evident that social media use was scaling up rapidly across businesses around the world."

But now:

  • The size of the social media team is falling. Does this show that social is being dispersed within businesses, or that companies are losing their interest?
  • Fewer budgets are growing. Does this mean that infrastructure costs have already been covered, or that fewer companies are seeing a return?
  • Fewer KPIs (Key Performance Indicators) are being measured. Is this a sign of less interest in measurement, or just less interest in measuring KPIs as they relate to social?

Aha! Social Can Transform Businesses - and Create Value, Too

2014-15-July-teamwork.jpgGo ahead. Make collaboration a priority at the next meeting with your senior leaders. New research confirms what people like Oscar Berg have long been preaching. In fact, there is clear evidence companies across industries are creating value with social business. 

That's the key finding from the just released third annual Social Business Global Executive Study and Research Project. Conducted jointly by the MIT Sloan Management Review and two subsidiaries of Deloitte LLP — Deloitte Consulting and Deloitte Services — the report is based on insights from surveys, interviews, literature and what the authors describe as "robust debates."

Social business has come of age, the report finds. What's more, proponents no longer have to feel like they are talking to the wind when they argue its merits. "Increasingly, corporate leaders realize that social business is changing the way organizations operate and the experiences they provide to their customers and constituents."

What's the Most Popular Social Login on B2B Sites?

What's the most popular social login on B2B sites? We know ... and we will share the findings, based on a new report from social login provider Janrain.

The report, "Social Login Trends Across the Web for Q2 2014," also found that Facebook is bouncing back after six straight quarters of falling market share in the realm of social logins on all sites. The report notes that over half of new users employ social login, because it eliminates the need to "remember yet another username-password combination."

Discussion Point: What's the ROI on B2B Social Media Marketing?

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I always tell the story of the day a supervisor at a former company told me, "We should get on Twitter."

Get on Twitter. Why? Because others are doing it, of course. 

There was no game plan. How much should we tweet? When should we tweet? What should we tweet? Are our clients on Twitter? Nope, not even that question was considered. 

Today, of course, social media seems to be all we can talk about when it comes to marketing. Even B2B marketers have caught on. Having a presence in social circles is a must.

Crowdsourcing Startup Wants Clarity for Flooded B2B Software Market

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An Israeli crowdsourcing website startup that launched today will be a hub for those in the market for B2B software and even reach B2C-level success like Amazon or Ebay, its founder boasted to CMSWire. 

Chekkt, which includes reviews and ratings on Software-as-a-Service (SaaS) solutions and outsourced services, launched www.chekkt.com. It is designed to help companies, from startups and mom-and-pop shops to businesses with thousands of employees, discover, compare and purchase the best SaaS solutions for their needs, according to Chekkt CEO Ori Manor.

"The problem is quite simple," Manor told CMSWire. "Businesses today really don't have a go-to destination to compare services. It's unbelievable what you see in the B2C realm with Amazon. Everything is accessible, and you have a huge inventory at your fingertips. In the B2B sector, it's hard to discover these things, and it's hard to tell whether a certain software is relevant for your needs."

Denmark-based Social Management Platform Enhances Platform

This week, Denmark-based Falcon Social released new technology for its social media management platform to allow social logins for websites, combining social profiles with analytics to better tailor customer experiences.

CEO Ulrik Bo Larsen told CMSWire that its Connect technology allows companies to find such correlations as "the size of checkout baskets for customers that 'like' [that company's] Facebook page versus customers who don't."

Denmark-based Social Management Platform Enhances Platform

This week, Denmark-based Falcon Social released new technology for its social media management platform to allow social logins for websites, combining social profiles with analytics to better tailor customer experiences.

CEO Ulrik Bo Larsen told CMSWire that its Connect technology allows companies to find such correlations as "the size of checkout baskets for customers that 'like' [that company's] Facebook page versus customers who don't."

Facebook's Mind Experiments: Just Media As Usual

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Yes, "furor erupted" over Facebook's massive psychological experiment to control user emotions by changing the configuration of posts.

How naive are we, really? Of course Facebook wants to control your thoughts — that's the whole point of media.

Emotional manipulation in the media is nothing new. That's why we have Rush Limbaugh. Perhaps Facebook's experiment was more disturbing because of its scale, and the fact that it failed to alert or gain the consent of its users.

But anybody thinking that the trend of media companies using real time user data to control reactions of its audience is something new is mistaken. 

Why Sitecore Invested in Danish Social Media Marketing Platform

Sitecore took a large minority investment into a Danish social media marketing platform two years ago.

It still likes it.

The San Francisco-based customer experience and digital marketing provider announced today it has acquired a majority stake in Komfo, the Danish social media marketing and community engagement application provider. Sitecore's investment, officials say, will extend Komfo's presence in global markets and forms the basis of Sitecore's social media product roadmap through a product called Sitecore Social Powered by KomfoTM.

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