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Social Media, Social Engagement News & Guidance

So You Want to Host a Video Conference for 100?

Video conferencing has picked up steam as a key business tool, with users choosing between Microsoft's Skype and Lync, Google's Chromebox, Cisco's WebEx and others. Mountain View, Calif.-based Blue Jeans Network is now upping the ante, going from 25 simultaneous users for its cloud-based, multi-platform service to 100.

IBM Marketing VP Adds Color to Big Blue [Video]

2014-16-May-colorful-socksThere was a time when most IBMers wore uniforms of pin-striped suits, white button-down shirts, rep ties and wing-tipped shoes. Now there's a lot more color — in speech and dress, thanks to the leadership of executives like Tami Cannizzaro.

Cannizzaro is a vice president of marketing in the industry solutions division at Armonk, N.Y.-based IBM. She embraces social media, thinks of herself as a brand advocate and credits her employees for being smart enough to share appropriate information about themselves and their company.

"I always hear people say 'I don't have time for social media.' What I tell members of my team is that I prefer then to be active advocates for our brand, making sure they are aware of what's happening in the industry, rather than answer their 200 emails from internal type activity."

"It's really important, especially for large brands, to use social media to be active and keep their hands on the pulse of what's happening, especially in marketing. As a marketer, the landscape is changing very, very quickly. It's important to stay fresh and really understand how to use social, because it's a very powerful tool."

Please Stop Tweeting #mute

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If you long for the sounds of silence, even on social media, then Twitter's new mute button may be for you. Of course, an account feature that allows users to shush a user — or a brand — creates some new marketing challenges. But back to that in a minute.

Dstillery's Andrew Pancer: How to Build Smart Marketing Campaigns

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Holding a BS in Business Administration from Washington University and an MBA from NYU, Andrew Pancer has been around the block a few times. In fact, when he joined Media6Degrees back in 2008, he had already compiled a considerably impressive resume.

During his tenure at About.com, Pancer tripled profits and brought revenues to more than $100 million dollars. He would later go on to serve as the vice president of digital development at the New York Times, where he began working with the kind of technologies he’s currently fleshing out at Dstillery.

Pancer sat down with CMSWire’s Bill Sobel to talk a little bit about his own professional journey, brand value and the advertising strategies he’s helping pioneer as the COO of Dstillery.

How to Sweeten Customer Experience [Infographic]

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Good customer service once meant saying "please" and "thank you" and addressing each person who approached the sales counter by name. But that was before the Internet made e-commerce a fact of life and social media gave every ever-so-slightly annoyed customer the capacity to ruin your brand in 140 characters — or less.

When it comes to obtaining and retaining customers, remembering what you learned in kindergarten really isn't enough anymore. Now it hinges on the effective use of social media and other Internet-based resources, a fact confirmed by a new study from Consero Group, a Bethesda, Md.-based company that specializes in planning and hosting industry-specific conferences.

What's more, Chief Customer Experience Officers will continue to need a variety of new tools and processes to manage the smart consumer effectively and retain customers in a competitive marketplace, Consero CEO Paul Mandell told CMSWire.

For Marketers, 'Most Popular' Social Media Doesn't = 'Most Satisfying'

The most popular social media tactics are also among the least satisfying. That's one of the findings in a new report from Forrester Research.

DNN Finds Marketing Tools Easy to Use, Hard to Integrate

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Marketing automation. Social media monitoring. Customer relationship management (CRM). These tools are essential for most businesses, but a new report from content management system/community software vendor DNN notes that mid-sized companies struggle to put them together.

The report, "Marketing Got Complicated: A Look Inside the Marketing Department at Mid-Size Companies," was conducted in conjunction with Lawless Research. It surveyed 300 marketing decision makers at companies with 50 to 5,000 employees. On average, marketers at these companies reported that they are responsible for six marketing functions, with the top ones being market strategy, online marketing, customer retention, brand management and social media marketing. 

Future Talk: Blab Updates Tool to Predict Online Conversations

2014-21-April-tomorrow.jpgPredicting the future is no longer limited to seers, mothers and the US National Security Agency (NSA). Now anyone — or any company — can forecast what people will be talking about tomorrow, according to a Seattle-based start-up that specializes in "predictive social intelligence."

The company, which released the second iteration of its product today, doesn't rely on magical premonitions, intuition or manipulations. Instead, Blab applies "proprietary technology and big data processing to contextualize and predict tomorrow’s online conversations today."

It's sort of like having a crystal ball, only with less worry about shattered glass. Or something like that.

3 Ways Social Media is Changing Online Content

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Online content helps businesses and brands achieve business objectives. Until relatively recently, that content was centered around websites. But how has the growth of social media changed the equation?

Ryan Skinner, senior analyst for content marketing at Forrester Research, told CMSWire that one of the biggest changes from social media is "the idea of content as conversation." He cited New York University professor of media Clay Shirky, who has noted that the ability to communicate broadly has shifted from "an instrument of power" to "an instrument for everyone."

5 Minutes with Vala Afshar

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Ask three marketing executives to define "social business" and you'll get three different views.

One may see the potential of using the big data of social media to enhance the customer experience. Another explains how collaborative social tools like Yammer enhance productivity. Some may see social business as a way to enhance brand. And they all may be right in the context of their own experience.

One thing upon which they would probably all agree upon is that we're just beginning to understand social business. To help shed light on the topic, we contacted Vala Afshar, co-author of The Pursuit of Social Business Success.

Mondelez VP Offers Food for Thought on Empowering Customers

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Mondelēz International may not be a household name yet, but its brands are. Think belVita Breakfast Biscuits, Cheese Nips, Chips Ahoy! Cookies, Chiclets chewing gum — and the seasonally appropriate Cadbury Creme Egg.

As vice president of global media and consumer engagement at Mondelēz, Bonin Bough knows them all. But he knows even more about mobile, social and using both to reach and empower customers. He's been described as a leader of the digital marketing revolution —"integrating mobile and social into all marketing campaigns and embarking on the next wave of social – empowering consumers to socially endorse products they love."

At Mondelēz — better known as Kraft Foods until a separation from its parent company in 2012 — he's responsible for leading and developing partnerships and omnichannel customer experiences that span all forms of media. (In case you wondered, monde means "world" in several languages and delez an alternative to "delicious.")

A magazine fanatic and Lego advocate, Bough is Twitter champ, with more than 14 thousand followers. He co-authored the 2010 book Perspectives on Social Media Marketing and has been recognized as one of business' hottest rising stars on lists complied by Fortune, Fast Company, Ebony and The Internationalist.

We're Still Playing at Work - and IT Admins are Still Unhappy

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Knock me over with a feather: A new survey shows a lot of people waste time at the office doing all sorts of things they shouldn't … including playing games, browsing social networks and looking for new jobs. 

Last month, TeamViewer, a provider of remote control and online meeting software, asked 300 IT administrators to list some common behaviors of office workers and explain how those behaviors have affected both IT administration and the company’s bottom line.

The only thing surprising about the resulting IT Admin Behavioral Study is that the company described the results as surprising — and the fact that only 92 percent of IT admins report troublesome habits among office workers using company computers. Are the other 8 percent of IT admins ignorant or just naïve?

Why Can't Lawyers Learn to Use Hashtags?

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Lawyers have a lot to learn about digital content and social media. A second study confirms US law firms haven't grasped the potential of digital and social technologies, as CMSWire reported two months ago.

The new study by Living Ratings (.pdf), a London-based firm that analyzes how financial, professional services, property and technology firms are using digital communications, found most American law firms are struggling with technologies.

It essentially confirms the findings of the earlier report by consulting firm Good2BSocial and Above the Law, which concluded US law firms are beginning to dabble in social technologies, but the practice is still limited and "ineffective."

Can Twitter's New Profile Help Brands?

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In another step towards becoming more Facebook-like, micro-blogging network Twitter has revamped its profile page. How will the change affect Twitter-oriented marketing?

To see some examples of the new profile, check out the pages for US first lady Michelle Obama, actors Kerry Washington, Channing Tatum or Zac Efron or even CMSWire editor Noreen Seebacher (shown at left).

 In a post on its company blog, Twitter designer David Bellona wrote this week that the new profile layout "will be easier (and, we think, more fun) to express yourself through a new and improved web profile."

Wharton Professor Focuses on Strong Brands, Happy Customers

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Barbara Kahn knows a thing or two about marketing. In fact, it helped her earn a unique claim to fame: The former English lit major is ranked as one the best business school professors in the world according to Poets & Quants, a social network for MBA candidates.

Kahn is the Patty and Jay H. Baker Professor of Marketing and director of the Jay H. Baker Retailing Center at The Wharton School at the University of Pennsylvania. She also spent three and a half years as the Dean and Schein Family Chair Professor of Marketing at the School of Business Administration, University of Miami in Coral Gables, Fla.

An internationally recognized scholar on variety seeking, brand loyalty, retail assortment and consumer decision making, she is also a prolific author. Between 1982 and 2006 she was the world's seventh most published author of articles in the most prestigious marketing journals. She wrote Global Brand Power: Leveraging Branding for Long-Term Growth and co-authored the book Grocery Revolution: The New Focus on the Consumer.

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