Social Media, Social Engagement News & Guidance

The past few years have been good for community managers. Community managers have been able to transform themselves into company listeners, social enablers and company customer service liaisons. But the community manager has a growth problem -- in that there hasn’t been anything for the community manager to aspire to -- no corporate ladder to climb. Until now. Introducing the Community Director. 

Big whoop, there’s a "Facebook phone.” That was my first reaction to Mark Zuckerberg’s announcement last week.

In 2013, content marketers are putting more content in more places as their budgets increase, a Content Marketing Institute report found, and the companies who follow this pattern are following the best practices in the industry.

This month, we’re returning to our Facebook App of the Week series with a page design app: Decor Tab Creator.

By now, all businesses -- both large and small -- realize the importance of having a social strategy.

Social media data provider Gnip will begin offering clients access to several more public APIs of some of the most popular social streams like Instagram, bitly and Stack Overflow, among others.

Digital marketers will appreciate the Episerver 7.1 release because it includes multivariate testing and an enhanced Social Reach add on.

 After months of rumor, Facebook's smartphone is likely the one you already own, as Home opens up a new way to put social front and center on selected mobile devices. 

Our LinkedIn world has gotten a bit smaller today. That's because members can now use mentions to draw other people into conversations.

Following the release of its new comment threading feature, Facebook has updated its API, to help brands keep closer tabs on customer comments.

  The animosity between companies seems to be affecting the flow and interoperabilty between apps. So, its been some time coming for Microsoft's new SkyDrive app, while Twitter tries to replace some of the features it lost when the social apps started falling out with each other.

Twitter has announced a series of updates to its content sharing tool, Twitter Cards, which includes new mobile and usability features.

Leading up to its annual SugarCon event this month, SugarCRM has announced an expanded partnership with NextPrinciples, a social analytics company.

Over 3,500 executives responded to a McKinsey & Company report on the networked enterprise, and not only are social tools now mainstream at those companies, the leaders are seeing outsize results.

Twitter has released a redesigned version of Twitter for Business that now offers educational resources to help advertisers and marketers who use the micro-blogging website.