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Social Media, Social Engagement News & Guidance

News Bites: Handling Negativity, Publishing on LinkedIn and More

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There's a lot going on this week, including news on dealing with negative social postings. Plus, we'll tell you how LinkedIn is opening its publishing platform, how Kochava is updating its mobile ad measurement platform, how Widen speeds up Smartimage and how Purple WiFi is adding location services for in-store customers.
 

Connecting: Discover, Curate and Share the Best Content

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New York City-based Rallyverse has been described as the next generation in social media networking. The company helps marketers discover, curate and share content in owned and paid social media.

More specifically, it monitors trending conversations across the social web and recommends the most relevant content for marketers in real time — creating ready-to-publish status updates, tweets and social ads in a simple, visual interface.

Joe Doran is the company's co-founder and CEO. He's a seasoned senior executive with 15 years of experience managing interactive media, advertising and social media solutions in high growth companies like Microsoft and General Mills.

Sprinklr Buys Dachis Group to Boost Technology, Talent

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Two powerhouses in the social management space are joining to form the largest independent end-to-end social relationship platform in the market. Sprinklr, a New York City provider of social media management tools, is buying Austin, Texas-based Dachis Group, a social analytics company, the companies announced today.

Terms of the deal were not disclosed, but Jeff Dachis, founder and CEO of Dachis Group, told CMSWire this morning that "everyone is happy with the outcome."

Andrew Jones, an analyst at Altimeter Group who focuses on social media management and cross-channel customer engagement, said the deal "makes sense." The companies are "very complementary," he explained, "not only in terms of technology but in terms of the talent at Dachis Group. Dachis has roots as a consultancy, which Sprinklr will be able to leverage in its business."

By acquiring Dachis, Sprinklr adds industry leading brand analytics and content optimization to a platform Forrester Research already rates as “the most powerful technology on the market.”

Connecting: Marketers Need to Talk Less, Listen More and Stop 'Selling'

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Wendi Caplan-Carroll understands the power of digital marketing. She has more than 20 years of experience developing and implementing marketing strategies for businesses and organizations in a variety of industries. She speaks regularly about ways small businesses can benefit from tools like email and social media marketing.

Since 2008, she has worked at Constant Contact, a provider of on-demand engagement marketing tools, including e-mail marketing, social media marketing, event marketing and online survey products. In late 2012, she was promoted from senior regional development director for the New York metro area to an area director with responsibility for a multi-state area across the Northeastern US.

More than half a million small businesses, nonprofits and associations worldwide use Constant Contact's online marketing tools to generate new customers, repeat business and referrals.

5 Tech Trends You Need to Know Right Now

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Security, infrastructure intelligence and data analytics will be among the hottest business technology trends of 2014, according to a research paper commissioned by UK IT services firm Advanced 365.

The paper, written by technology analyst David Smith, chief executive, Global Futures and Foresight with Advanced 365, identifies the most "transformative technologies" and recommends steps businesses need to take to stay ahead of the curve — like embracing data analytics, gaining a better understanding of infrastructure intelligence and learning to manage cloud services growth.

News Bites: Silverpop's Digital Marketing University, Picturepark Update and More

News Bites: Silverpop's Digital Marketing University, Picturepark Update and MoreMassive snow may be blanketing much of the US, but the news gets through. This week’s Bites include PicturePark’s updated digital asset management solution, a global educational roadshow for digital marketers and HeatSync’s aggregated service for web analytics. 

Making the Case for Search Training and Support

searchtraining.jpgIf search is so easy, why is there a new book over 200 pages long on Google Search Secrets? 

 

The Radioactive New Age of Social Business

The Radioactive New Age of Social BusinessThe concept of the social business has been lauded for years as the combination of social collaboration and existing business processes. However, the reality of social business has been difficult to achieve for many businesses for one fundamental reason: Social networking and collaboration is fundamentally a radioactive technology.

What does this mean and how does your company need to plan for social radioactivity?

Lithium to Buy Klout in $100 Million Deal?

A report published today has social customer experience enterprise software provider Lithium Technologies acquiring social media ranking influencer Klout for about $100 million.

Reached by CMSWire, Klout did not confirm or deny the report. Lithium did not immediately return an email.

"We don't comment on rumor or speculation," Jon Dick, head of marketing for Klout, told CMSWire today in an email.

Put Your (Twitter) Cards on the Table

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You see a lot of cards decorated with red hearts this time of year. But businesses may be more interested in the type of cards that can optimize their Twitter results.

Twitter Cards take tweets to a whole new level — and enable them to express more than 140 characters ever could. It's a way to capture more attention and engagement, even on mobile. Twitter introduced the cards two years ago, but just last month it added something new that should make this feature even more intriguing to marketers.

Twitter is providing analytics to let users understand how the cards are performing and analyze the impact the cards are having on their key metrics.

Connecting: Columbia University's David Rogers on Digital Marketing

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David Rogers is a globally recognized leader on digital strategy and brands, known for his pioneering model of customer networks. Based at Columbia University’s Graduate School of Business, he is the faculty director of the school's Executive Education programs on Digital Marketing Strategy.

He is also the founder and host of the Center on Global Brand Leadership's BRITE conference, which brings together leaders from media and business to discuss the ways innovation and technology are transforming the ways we build great brands.

His recent research has focused on in-store mobile shoppers, digital marketing ROI and big data. He is the author of three books on brands and digital strategy, most recently, The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age. His next book will focus on how businesses adapt and survive in an era of constant digital disruption.

What Marketers Can Learn from Flappy Bird

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No one had anything nice to say about Flappy Bird, the "mindless but infuriating" smartphone game that an astounding number of people — 50 million plus, to be exact — played in spite of themselves. So why are so many people so sad that it's gone? And what lessons can the game's rise and fail have for the rest of us, including digital marketers?

If you frustrate your customers enough that they want to smash their mobile phones with a hammer, and then take away the source of that frustration, will they love to hate you and your product?

Or is it all just a weird inversion of human psychology: We simply want what we cannot have, not matter how bad for us it apparently is?

Law Firm Use of Social Technologies 'Ineffective,' Study Shows

US law firms are beginning to dabble in social technologies, but the practice is still limited and "ineffective," a new report claims.

The report, “The Social Law Firm” (registration required), was conducted by consulting firm Good2BSocial and Above the Law. It assessed how effectively the 50 largest US law firms are using social technologies.

A separate Social Law Firm Index ranked 50 firms in their use of social media.

7 Essential Skills for Great Marketers

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Marketers need technology skills — or at least a keen understanding of the technologies that make them better marketers.

“If you're not a digital native, you're not going to go far,” Jim Durbin, vice president of digital marketing at Plano, Texas-based Brandstorming.com told CMSWire. “Technology is already moving faster than any of us can adjust to, so if you can't use technology to make yourself more productive, you're no good to anyone.”

Bennet James Bayer, Global CMO and vice president of strategy for Huawei Carrier Software, also based in Plano, Texas, said technology skills are not the “end-all” for marketers.

But he noted that even someone as experienced as his wife, who managed $6 billion in brands for consumer food products during her career, would probably not be able to work at a junior level without a basic understanding of mobile, social, search and email marketing. 

“I don’t believe it is necessarily technology skills so much as an understanding of the related technologies, how and when to employ them,” Bayer said. “That has changed dramatically.”

Mid-Size Businesses Get Busy on Twitter

In the rush to generate a social media presence, we've seen enterprises speaking from on high and smaller shops boosting their presence through social networks. Now, the middle ground comes to the fore as more mid-sized business ramp up their engagement on Twitter.

Leadtail's latest report on Social Media Insights highlights how mid-size businesses communicate on the social network, what drives them and what the differences are between B2B and B2C types.

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