Social Media, Social Engagement News & Guidance

What’s the value for major brands of a Facebook Fan? According to a new study, the average is $174, an increase of 28 percent from 2010. 

Twitter is now offering marketers the ability to target people based on keywords in their timelines. 

With the Facebook developer conference happening right now in New York City, it's no surprise we're seeing new developer capabilities. Here are three new updates that everyone will love.

 Twitter's music app is now live for mere mortals, after its celeb-only launch last week. Prepare to find new music or your favorites, via the power of social media and popular apps.

Enterprise middleware vendor Tibco has partnered with Amazon AWS and The Netherlands based KPN for the cloud launch of its tibbr social network.

Advertising on Facebook might become a little more costly as its being reported the social network will charge US$ 1 million for a single video advertisement.

Web browser provider Mozilla is introducing the alpha version of “TowTruck,” a new open source service designed to ease online collaboration.

As a recent report documents, the left-for-dead newspaper industry is reinventing itself by developing new revenue streams that build on its local resources and, often, on digital media. Now, a major new effort -- the largest collective commercial effort by newspapers since the founding of the Associated Press -- is launching this week a new digital application and community based on reinventing the advertising circular. 

 Twitter is a lot of things to a lot of people, but for those who follow it to expand their musical scope and social circle, a new mobile app and service should help focus attention for all those into top and new tunes. 

Step by step, Google is integrating its many properties into a rolling ecosystem of possibilities. Now, the technology giant is rolling out a beta test to allow a business’ YouTube videos to appear on its Google+ pages, raising a variety of possibilities for marketing, customer engagement and other uses. 

Pulse, a popular and free news reader in the Flipboard or Zite style, has been scooped up by LinkedIn, the newest shooting star in social media, for US $90 million.

Commenting platform Disqus today announced a change in price that should make its users smile: the commenting platform is free and it's looking to make you money through content marketing.

Developers working on in stream payment apps be warned. Twitter will close off your service if you try to set up shop on their turf without proper authorization as the company has done with a startup called Ribbon.

When you think about how social media platforms have changed to embrace organized conversations, it’s interesting to note that until today, Twitter has been among the last to do so. Facebook has groups and pages. LinkedIn has groups and company pages. G+ has communities. But if you really wanted to have a discussion on Twitter, you had to organize it around a hashtag or follow a threaded discussion, which often left out some crucial parts of the conversation. Today, that changes, thanks to Nestivity.
 

I can’t count the number of times I’ve overheard brand representatives bragging about reaching the milestone of “ten thousands followers on Twitter!” Or a hundred thousand. Or even a million. Of course, these numbers are big, and at first glance they’re impressive. But counting followers is like counting beans: the real value comes from what you do with them.