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Social Media, Social Engagement News & Guidance

Cats, Racism and Other Reasons You Need a Social Media Policy

Cat with two color eyes.jpgThere's a reason cats are so popular on the Internet. Cats can be funny without opening their mouths — a fact lost on a surprising number of humans.

In the past couple of years, countless people have fallen on the wrong side of that fine line between amusing and egregious by texting, tweeting, posting and otherwise sharing the most inappropriate thoughts and opinions.

Too bad they're damaging their careers — and your brand — in the process.

5 Ways to Encourage Employees to Use Social Media

A Taco Bell employee posts a picture of himself licking a stack of tacos in an actual Taco Bell. Excited about the topic of social media use on company time yet? 

Employees should be encouraged to use social media -- just not in a licking-tacos kinda way.

A Look Back: The Evolution of Social Media in 2013

Social media. It seems like yesterday it was just a fad, something naysayers insisted would never catch on. Now, look at it — all grown up, attracting more users than ever and worth billions of dollars. In 2013, social media evolved faster and further, turning itself into a viable platform that influences what we do and how we share. 

A Look Back: Digital Marketing Trends from 2013

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As we wrap up 2013, let's look back to see what made digital marketing news in the past 365 days or so.

From what we can tell, the biggest challenge that still remains is for digital marketers to show their worth. In fact, it's what keeps them up at night -- providing ROI to executives. 

Digital marketers and CMOs want a seat at the table where big business decisions are made. But executives want them to earn it. And with barriers like these, it's not easy. 

A Look Back: Mobile Enterprise Trends from 2013

Mobile enterpriseMobile enterprise trends gathered momentum in 2013 as the smartphone and tablet juggernaut rolled from the consumer space into the enterprises. Vendors tweaked their operating systems to be more enterprise friendly as the bring your own device (BYOD) concept knocked down more doors.

The increasing trend toward mobile business provides both entrepreneurs and hardware or service vendors with more opportunities. The reality is that anything you currently do on a laptop or desktop computer is or will soon be a mobile-enabled task. 

While 2014 will be headlined by the arrival of sleeker, curvier and more powerful smartphones, behind-the-scenes features will interest businesses and marketing. Smartphones offer — in increasing detail — a wealth of information about customer behavior, mood and location, allowing for new levels of tracking and interaction. 

Social Media Briefs: Self-Censored Posts, Customized Vine URLs

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In the last week before Christmas, social media proved there's no rest for the weary. Vine users can customize their URLs, while Facebook tests out video ads in your news feeds. 

5 Things to Banish from Digital Offices

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Every day something in the digital office annoys a few hundred million workers. Not enough to stage a mass revolt, but just enough to ferment our collective disdain for technology.

Here's a wish list of things those of us at CMSWire would like developers, vendors and IT specialists to fix in 2014. Their cooperation will help save our souls from everything from the inevitable cloud outage to expletives over the latest snafu and personalized ring tones that sound like moose calls. 

5 Apps to Simplify Email #OccupyYourInbox

Email isn't going away, no matter how hard we try. So instead of fighting it, I've decided to simplify it. Here are five apps I've tried to tame the email beast. 

Big Data Gets Smart, Personalization Gets Personal

Customer Experience, Big Data Gets Smart, Personalization Gets Personal and the Future Looks BrightFor the last few years, “mobile” has topped every trend-forecasting list across industries -- with experts hailing each incoming year “The Year of Mobile.” We could spend an entire article debating whether 2013 was actually the year that mobile truly broke through. There’s certainly no shortage of compelling statistics illustrating the impressive, accelerated growth of smartphone adoption and content consumption over the last 12 months.

HootSuite Enters the Enterprise with IBM Connections Integration

image-hootsuitesocialmedia-2013.jpgIBM has integrated its Connections enterprise collaboration system with the HootSuite social media dashboard, a move that could signal a new epoch in the social business space.

Workers at all levels of the enterprise have been bringing their own mobile devices to work with them and demanding their work tools behave more like their trusty iPads and iPhones. IBM is obviously widely used in the largest global companies and now the conversations employees have on its Connections system can live in HootSuite.

Twitter Nearby Could Create New Options for Local Advertisers

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Twitter is testing a new service called Nearby that will display geographically local tweets to users. It will allow a limited amount of local interaction and provide users the ability to search for tweets in a defined geographic area.

It could also give local business and marketers a boost, enabling them to target advertisements and offers to users in proximity to a business or event. The service mixes maps and tweets to identify local tweets.

Social Media Briefs: Backlash over Twitter's Blocking Policy, Instagram Goes Direct

What a difference a day makes. In just 24 hours, two new features on two social media platforms have created quite the kerfuffle. Let's recap, shall we?

Top Marketing Moments of 2013, Lessons for 2014

Brand Republic has highlighted its top marketing events of the year, covering the genius and perils of marketing and social media. Here are the lessons to be learned when it comes to engaging, selling or increasing your visibility on the web.

Some of the best marketing and social media moments of the year came from spur of the moment decisions or short-term windows of opportunity, proving that marketers and social media managers for businesses of any size always need to be ready to act. 

Brands Still Struggle to Engage with Customers on Social Media

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Social media and customer service go hand-in-hand these days. We know consumers are likely to turn to social media to ask brands questions, complain, praise or to just say hi.

Though brands are more active on social media than ever before, they still struggle to engage with customers. To help us better understand how brands are connecting on social, we consulted the Sprout Social Index. It looks at channel growth, brand responsiveness and consumer behavior across more than 160 million inbound messages on 20,000 brand profiles and fan pages.

A CXM Retrospective: How the Customer Experience Has Evolved

Tis' the season for retrospectives. This year, I'm taking it to a whole new level. 

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