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Social Media, Social Engagement News & Guidance

Oracle Pushes Social Platform into New Markets with New Languages

Oracle Pushes Social Relationship Platform into New Markets With New LanguagesWith the addition of seven new languages to its Social Relationship Management Suite (SRM) and the introduction of new capabilities and data sources, Oracle is extending the reach of its social platform so businesses can parler, sprechen and parlare with a greater global region.

How to Gain Social Media Momentum Now that the Holidays are Over

How to Gain Social Media Momentum Now that the Holidays are OverThe holiday hustle is officially over and, along with it, perhaps some of the excitement that was happening on your social media networks. Now it’s time to come back to social media reality and to come up with tactics that will keep your engagement and reach up, well into the new year.

Microsoft's Parature Acquisition Focuses on Customer Experience

Microsoft Parature Acquisition is all about Customer ExperienceMicrosoft officially announced its acquisition of Parature, a social and customer engagement tool that could provide the Dynamics CRM ecosystem with added capabilities like a customer portal and self-service knowledgebase.

Dynamics CRM is clearly an important piece of Microsoft's strategy, and the Parature buy is its largest acquisition yet, R "Ray" Wang, a Constellation Research analyst told CMSWire.

2014 Must-Do: Blog, Blog and Blog Some More

customer experience, 2014 Must-Do: Blog Now, Increase Customer Engagement Later

Not blogging? Not good, said Dorie Clark, CEO of Clark Strategic Communications and a Forbes and Harvard Business Review contributor.

"It is now beyond mandatory," Clark told CMSWire. 

Executives too busy? No excuse. Clark said organizations can link up with a reliable transcription service that allows executives to "blog" via voice memo, which is much easier for most of them.

"Even if you're recording video or podcasts, having a text transcription makes it accessible to far more readers," Clark said.

Today, we deliver the fourth piece in our "2014 Must-Do" series -- why you need to blog now. Yesterday, we talked about shutting up and listening in B2B marketing, and last week, we discussed getting back to basics in Web CMS and becoming agile in B2B marketing.

3 Basic Business Values of Customer Communities

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Online, customer-facing social communities are offering more options and greater complexity than ever before.

But what are the core business values to keep in sight? To find out, CMSWire.com spoke to a software vendor and an analyst. 

2014 Must-Do: B2B Marketers Should Shut Up and Listen

customer experience, 2014 Must-Do: Shut Up and Listen in B2B Marketing

Shhh. Your B2B marketers are talking. 

"These days there are so many ways to listen to our market and understand what people really want, but B2B marketers are still caught up in a one-way conversation," said Paul Gillin of Paul Gillin Communications.

Today, we deliver the third piece in our "2014 Must-Do" series — why you need to listen better in B2B marketing. Last week, we discussed getting back to basics in Web CMS and becoming agile in B2B marketing.

Cats, Racism and Other Reasons You Need a Social Media Policy

Cat with two color eyes.jpgThere's a reason cats are so popular on the Internet. Cats can be funny without opening their mouths — a fact lost on a surprising number of humans.

In the past couple of years, countless people have fallen on the wrong side of that fine line between amusing and egregious by texting, tweeting, posting and otherwise sharing the most inappropriate thoughts and opinions.

Too bad they're damaging their careers — and your brand — in the process.

5 Ways to Encourage Employees to Use Social Media

A Taco Bell employee posts a picture of himself licking a stack of tacos in an actual Taco Bell. Excited about the topic of social media use on company time yet? 

Employees should be encouraged to use social media -- just not in a licking-tacos kinda way.

A Look Back: The Evolution of Social Media in 2013

Social media. It seems like yesterday it was just a fad, something naysayers insisted would never catch on. Now, look at it — all grown up, attracting more users than ever and worth billions of dollars. In 2013, social media evolved faster and further, turning itself into a viable platform that influences what we do and how we share. 

A Look Back: Digital Marketing Trends from 2013

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As we wrap up 2013, let's look back to see what made digital marketing news in the past 365 days or so.

From what we can tell, the biggest challenge that still remains is for digital marketers to show their worth. In fact, it's what keeps them up at night -- providing ROI to executives. 

Digital marketers and CMOs want a seat at the table where big business decisions are made. But executives want them to earn it. And with barriers like these, it's not easy. 

A Look Back: Mobile Enterprise Trends from 2013

Mobile enterpriseMobile enterprise trends gathered momentum in 2013 as the smartphone and tablet juggernaut rolled from the consumer space into the enterprises. Vendors tweaked their operating systems to be more enterprise friendly as the bring your own device (BYOD) concept knocked down more doors.

The increasing trend toward mobile business provides both entrepreneurs and hardware or service vendors with more opportunities. The reality is that anything you currently do on a laptop or desktop computer is or will soon be a mobile-enabled task. 

While 2014 will be headlined by the arrival of sleeker, curvier and more powerful smartphones, behind-the-scenes features will interest businesses and marketing. Smartphones offer — in increasing detail — a wealth of information about customer behavior, mood and location, allowing for new levels of tracking and interaction. 

Social Media Briefs: Self-Censored Posts, Customized Vine URLs

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In the last week before Christmas, social media proved there's no rest for the weary. Vine users can customize their URLs, while Facebook tests out video ads in your news feeds. 

5 Things to Banish from Digital Offices

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Every day something in the digital office annoys a few hundred million workers. Not enough to stage a mass revolt, but just enough to ferment our collective disdain for technology.

Here's a wish list of things those of us at CMSWire would like developers, vendors and IT specialists to fix in 2014. Their cooperation will help save our souls from everything from the inevitable cloud outage to expletives over the latest snafu and personalized ring tones that sound like moose calls. 

5 Apps to Simplify Email #OccupyYourInbox

Email isn't going away, no matter how hard we try. So instead of fighting it, I've decided to simplify it. Here are five apps I've tried to tame the email beast. 

Big Data Gets Smart, Personalization Gets Personal

Customer Experience, Big Data Gets Smart, Personalization Gets Personal and the Future Looks BrightFor the last few years, “mobile” has topped every trend-forecasting list across industries -- with experts hailing each incoming year “The Year of Mobile.” We could spend an entire article debating whether 2013 was actually the year that mobile truly broke through. There’s certainly no shortage of compelling statistics illustrating the impressive, accelerated growth of smartphone adoption and content consumption over the last 12 months.

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