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Social Media, Social Engagement News & Guidance

Facebook Steps Into the Mobile Waters Again with Paper

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After several attempts to make up for its late arrival in mobile, Facebook may have a standout mobile hit on its hands. On Thursday, the social networking powerhouse introduced a new app for finding and sharing stories -- Paper.

Adobe Tells Marketers: Social Paid Ads are Hot, Cheap and Easy

Stuff of dreams.jpgCheap, easy and available to anyone has never been more attractive. In fact, in this age of social media, it's apparently the stuff of dreams of digital marketers.

As the just-released Social Intelligence Report by Adobe Digital Index (ADI) for Q4 2013 clearly explains, marketers who fail to advertise on social networks are missing a large audience for a relatively low cost. Marketers can get a lot of high-quality traffic and click-through rates (CTRs) from social ads, and can drive even more value when they analyze and optimize each campaign.

The report, which analyzes paid, earned and owned social media trends, is based on a study of 240 billion Facebook ad impressions, 1.5 billion Facebook posts, a half a billion referred visits and 6.3 billion social engagements on Facebook.

A Look at Social Media and the Law

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Social media can be a boon for a company, but the complexities of liability and compliance can transform it to a bane. To help firms navigate unsettled waters, an international law firm created a free online webinar on social media legal policies.

Give Thanks (Or a Bonus?) to Your Community Manager Today #CMAD

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Show your community manager a little love today. After all, it takes a lot of dedication, good judgment, empathy, communication skills, organizational abilities and flexibility to effectively connect people with people — and besides, it's Community Manager Appreciation Day.

Just don't say, "Thanks for tweeting and posting to Facebook all day." The job goes way beyond posting updates, engaging with fans and handling customer service issues.

"A community manager is the person within an organization why knows how to get people to do stuff without telling them what to do," explained Rachel Happe, a principal and co-founder of The Community Roundtable. Think about that for even a moment, and you'll likely agree that a job as a community manager is complex indeed.

Actiance Captures Enterprise Social Media Data in Alcatraz

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Social business is the norm for most companies these days. But those enterprise social conversations can be hard to track and re-assemble if a company has compliance or other legal requirements.

This week, governance platform provider Actiance revealed a cloud-based archive designed to accommodate the context of social media, a new product that goes by the catchy name of Alcatraz. 

Marketing Isn't Your Social Media Slave

Marketing Isn't Your Social Media SlaveJust like golf clubs, mobile phones and martinis, social media has become essential to business. Yet despite a proven ability to build business networks, many business professionals still consider social media to be a “marketing thing.” These people need to be convinced or replaced.

Are You Financially Influential? Ask Transamerica's New Finfluencer

Are You Financially Influential? Ask Transamerica's New Finfluencer.comA Klout that measures online financial influence. That’s essentially the idea behind Finfluencer.com, a new microsite from Transamerica that launched this week.

Oracle Pushes Social Platform into New Markets with New Languages

Oracle Pushes Social Relationship Platform into New Markets With New LanguagesWith the addition of seven new languages to its Social Relationship Management Suite (SRM) and the introduction of new capabilities and data sources, Oracle is extending the reach of its social platform so businesses can parler, sprechen and parlare with a greater global region.

How to Gain Social Media Momentum Now that the Holidays are Over

How to Gain Social Media Momentum Now that the Holidays are OverThe holiday hustle is officially over and, along with it, perhaps some of the excitement that was happening on your social media networks. Now it’s time to come back to social media reality and to come up with tactics that will keep your engagement and reach up, well into the new year.

Microsoft's Parature Acquisition Focuses on Customer Experience

Microsoft Parature Acquisition is all about Customer ExperienceMicrosoft officially announced its acquisition of Parature, a social and customer engagement tool that could provide the Dynamics CRM ecosystem with added capabilities like a customer portal and self-service knowledgebase.

Dynamics CRM is clearly an important piece of Microsoft's strategy, and the Parature buy is its largest acquisition yet, R "Ray" Wang, a Constellation Research analyst told CMSWire.

2014 Must-Do: Blog, Blog and Blog Some More

customer experience, 2014 Must-Do: Blog Now, Increase Customer Engagement Later

Not blogging? Not good, said Dorie Clark, CEO of Clark Strategic Communications and a Forbes and Harvard Business Review contributor.

"It is now beyond mandatory," Clark told CMSWire. 

Executives too busy? No excuse. Clark said organizations can link up with a reliable transcription service that allows executives to "blog" via voice memo, which is much easier for most of them.

"Even if you're recording video or podcasts, having a text transcription makes it accessible to far more readers," Clark said.

Today, we deliver the fourth piece in our "2014 Must-Do" series -- why you need to blog now. Yesterday, we talked about shutting up and listening in B2B marketing, and last week, we discussed getting back to basics in Web CMS and becoming agile in B2B marketing.

3 Basic Business Values of Customer Communities

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Online, customer-facing social communities are offering more options and greater complexity than ever before.

But what are the core business values to keep in sight? To find out, CMSWire.com spoke to a software vendor and an analyst. 

2014 Must-Do: B2B Marketers Should Shut Up and Listen

customer experience, 2014 Must-Do: Shut Up and Listen in B2B Marketing

Shhh. Your B2B marketers are talking. 

"These days there are so many ways to listen to our market and understand what people really want, but B2B marketers are still caught up in a one-way conversation," said Paul Gillin of Paul Gillin Communications.

Today, we deliver the third piece in our "2014 Must-Do" series — why you need to listen better in B2B marketing. Last week, we discussed getting back to basics in Web CMS and becoming agile in B2B marketing.

Cats, Racism and Other Reasons You Need a Social Media Policy

Cat with two color eyes.jpgThere's a reason cats are so popular on the Internet. Cats can be funny without opening their mouths — a fact lost on a surprising number of humans.

In the past couple of years, countless people have fallen on the wrong side of that fine line between amusing and egregious by texting, tweeting, posting and otherwise sharing the most inappropriate thoughts and opinions.

Too bad they're damaging their careers — and your brand — in the process.

5 Ways to Encourage Employees to Use Social Media

A Taco Bell employee posts a picture of himself licking a stack of tacos in an actual Taco Bell. Excited about the topic of social media use on company time yet? 

Employees should be encouraged to use social media -- just not in a licking-tacos kinda way.

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