Social Media, Social Engagement News & Guidance

Social business consulting firm Dachis Group has raised US$ 7.5 million in venture funding, and the company plans to use the cash to build up its big data social analytics capability.

Social influence measurement platform, Klout has announced a new service: Klout for Business that is designed to let large businesses better understand which people are leading the discussion on brands over social networks.

 The hashtag #Twitter7 is trending today to celebrate the micro-blogging service's birthday. We take a look at the impact that a mere 140 characters from Twitter has had on the world. 

Marketers often strive to build a simple message that appears consistent wherever potential customers may find it. This quest is likely what Marketo has in mind for its Social Marketing tool that's meant to integrate messaging across multiple channels.

Recently I came across a telling statistic: according to a recent survey by PriceWaterhouseCooper seven out of ten people never use social media sites to purchase items or services, even though almost half of the respondents check those sites on a daily basis. 

This time around on the Facebook Feature of the Week we're looking at Facebook Graph Search, a relatively new feature designed to improve the search experience.

Social media management system HootSuite has announced a new extension for Google Chrome, HootSuite Assignments, a tool to assign Twitter and Facebook posts to appropriate team members from outside the HootSuite dashboard.

A "like" is to "Tweet" as a comment is to... With new platforms to support social business emerging every year, the need for a standard method of engagement measurement grows stronger. How can businesses establish the value of this social engagement? Is it even possible?

One part of your Digital marketing strategy is to have a presence on many of the popular social networks. Another is to have your own community tied tightly to your website, something DotNetNuke now supports.

Marketing budgets are going up slightly in 2013 a Gartner marketing survey has found, and the areas seeing the most investment will likely be e-commerce, and social and mobile marketing.

In its most recent update, Pinterest has subtly redesigned its website in order to improve the discovery experience.

How can your business become a social business? A new report from the Altimeter Group outlines six maturity stages your company will experience on the road to get there.

The hashtag is best known for its use in Twitter, right? Not if Facebook moves forward with a reported plan to incorporate hashtag groupings into its service. 

Social media monitoring has evolved over time to include more and more metrics, insights and trends that keeping up with it all is nearly impossible. Finding a single platform from which to monitor it all is never as easy or affordable as you want it to be, especially if you’re a non-profit or smaller business. Until now. Thanks to Attentive.ly, not only can you effectively monitor your brand, but you can target your users where they are.

Twitter has joined companies who have adapted their products for the Windows 8 operating system with the launch of Twitter for Windows 8 app.