Social Networking, Social Engagement News & Guidance

Adobe kicks off its EMEA Digital Marketing Summit today with some updates to its online customer experience platform and some new cloud capabilities that go that extra mile to support marketers.

Gartner has recently released a whole bunch of  "Cool" Vendors reports that look at all aspects of the IT industry. One of the more useful ones of the bunch, given the importance of both social media and customer relationship management, looks at Cool Vendors in the Social CRM space.

Twitter is updating its mobile web interface so that users who connect to the social network via feature phones or other "older" mobile devices can have access to the new version of Twitter which was released in December 2011. Twitter says the new mobile.twitter.com site works at the same speed as the native mobile Twitter apps developed for iPhone and Android, and that it uses one-third less bandwidth than the previous version.

LinkedIn is preparing to add new presentation and content-sharing functionality to its social networking platform by purchasing online professional content sharing community SlideShare.

GageIn, a relative newcomer in the enterprise collaboration space, has debuted a new feature called News Portals, and it strives to make curating business content as easy as sharing a favorite landscape photo on Pinterest.

Content producers can use big data to their advantage when researching relevant ideas, search terms and keywords for their Web writing. Now, one company wants to make it even easier for writers to scour the Internet for the most searchable and insightful ideas that can make any marketing or publishing solution perform as needed. Inbound Writer has added a new module called Topic Buzz -- a Twitter analytics tool for cutting through the social network's stream of information.

LinkedIn has added an iPad app to go along with newly redesigned iPhone and Android apps. LinkedIn waited even longer than Facebook to finally release an iPad app, but the result is a polished new look for the powerful professional networking tool.

If you have been following us here for a while, you’ll know how important customer experience management is. In fact, we spent the whole month of March looking at it. Now, Gartner is taking our lead and underling the important of CXM now and for the coming years.

Earlier this month we pointed out that Yammer has moved past basic social networking and into primary productivity tool territory. But that news was nothing compared to its latest announcement -- universal search.

Recent research from Harris Interactive (on behalf of Microsoft) offers an idea of what's important in the area of enterprise social networking. Microsoft Director of SharePoint Product Management, Jared Spataro, offers the SharePoint point of view on that research.

Social media may be a standard for modern communication, but the technology standards behind our defacto interaction mechanism leave a lot to be desired. However, the team over at the Apache Software Foundations (ASF) are taking a step in the right direction. ASF has promoted social media mashup platform, Apache Rave, to a top-level project after a year in incubation.

Pinterest announced revisions to its Terms of Service, removing its right to sell user-contributed content and releasing simpler tools for copyright infringement reporting.

The iPad has made social magazine apps in fashion, with the likes of Flipboard and Zite. Zite earlier launched a variant of its social reader for smaller iOS devices, and Flipboard now makes its grand launch for the iPhone and iPod Touch.

CoreMedia has just announced that it is going social. By that, it means that CoreMedia has just released a new product that will provide advanced social features for its web content management system.

Twitter acquired the Posterous social networking service, but what will happen to Posterous Spaces next remains unclear.