Social Networking, Social Engagement News & Guidance
| Friday Feb 20, 2015
LinkedIn has extended the functionality of an app designed to help you stay in touch with your network to Android users. The Connected app debuted on iOS in July.
The professional social network boasts the app is a "fast, easy and smarter way" to strengthen your professional relationships and get "relevant updates" about the people you know.
But Kamal Ahluwalia, CMO at Apttus, was less enthusiastic. "It's selectively useful," he said.
| Monday Oct 13, 2014
Watching the livestream and tweet stream of #BIF10 a few weeks ago sharply reminded me that Twitter is not a social network.
It is a medium that connects, conveys and spreads a social network. It has moments of brilliance, hours of banality, and wondrous conversations sometimes slide into noxious platitudes.
| Monday Sep 29, 2014
Social media and social networking have become core business tools in the business world. Every major brand has some level of social media account or social engagement with its customers at this point, but the question remains how to measure the value associated with social media and social networking. To do this, companies look for a Social Return on Investment but get hung up in the process. Why does this happen?
| Wednesday Sep 24, 2014
If you post updates to LinkedIn groups, think twice before you click the "Share" button. Say the wrong thing and you might get sent to the LinkedIn penalty box for an extended period of time. According to LinkedIn policy, if a group moderator feels for any reason that your post is irrelevant or is spam, he can temporarily blacklist you from posting to that group and to all your other LinkedIn groups as well.
LinkedIn may still be the reigning champion of professional social networking, but it won’t be for long if it continues to alienate its most active participants.
| Thursday Apr 10, 2014
Lawyers have a lot to learn about digital content and social media. A second study confirms US law firms haven't grasped the potential of digital and social technologies, as CMSWire reported two months ago.
The new study by Living Ratings (.pdf), a London-based firm that analyzes how financial, professional services, property and technology firms are using digital communications, found most American law firms are struggling with technologies.
It essentially confirms the findings of the earlier report by consulting firm Good2BSocial and Above the Law, which concluded US law firms are beginning to dabble in social technologies, but the practice is still limited and "ineffective."
| Thursday Feb 13, 2014
If search is so easy, why is there a new book over 200 pages long on Google Search Secrets?
| Wednesday Dec 4, 2013
What was unclear back in 2011 is certain now -- the direct influence Google Plus has on search rankings makes this network important to your business. Google+ finally answers your C-Suites’ never-ending question: what is the ROI of social networks? If a significant portion of your leads come from organic search, then there is no longer a debate as to whether investment in social is worthwhile.
| Tuesday Oct 29, 2013
Previously, we've reported on how various segments of marketers engage on Twitter from digital marketers to B2B marketers, as well as brands. But what about those who actively recruit marketers and brand influencers -- how do they use Twitter to connect and create open, informal networks?
| Wednesday Oct 23, 2013
If HP Autonomy’s augmented reality (AR) application has been attracting a lot of attention since its release in 2011, the announcement this afternoon that v2.5 takes it to the cloud should make it globally accessible to everyone — and grab a lot more attention in doing so.
| Monday Oct 21, 2013
A Facebook meets Jive for techies -- that’s one of the ways to describe a new social and collaboration platform targeted at technology pros that launches in public beta this week.
| Wednesday Aug 21, 2013
Say what you will about SharePoint -- over the past twelve years, the platform has added more and more social functionalities. From wikis to blogs to discussion boards to enterprise social media network integration. Of course, social is as social does, so SharePoint alone can't improve interpersonal communications and knowledge sharing.
| Monday Aug 5, 2013
Percentage of adult social network users over time. Black is overall, blue is Twitter only.
Online adults continue to adopt social networking sites, and 72% are now using them compared to just 8% back in 2005, a Pew Research report has found.
| Friday Jun 28, 2013
Happy Birthday to Google+, twhich celebrates its second birthday today. The social network that is steadily building up a head of steam as a conversation maker and builder for netizens, also has some new features for users, as older Google products are closed down.
| Monday Jun 24, 2013
According to reports, Facebook is about to be a bit more news-oriented with Reader: a mobile newspaper service.