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Social Networks News & Analysis

Should You Use LinkedIn to Build a Network or an Audience?

2014-27-August-LinkedIn-Head.jpgI’m not sure how to use LinkedIn anymore. I’m on LinkedIn all the time as a social marketer, and over the last year or so I’ve noticed some big changes to two basic aspects of how I think about LinkedIn … and they've left me scratching my head about my own approach.

Microsoft Pushes Yammer into SMBs

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Microsoft is pushing Yammer ... again. The focus now is on small and midsize businesses (SMBs). 

Microsoft underlined its enterprise ambitions for Yammer in November by making it available with all Office 365 enterprise plans. Now it's also added Yammer to Office 365 Midsize Business and Office 365 Education plans.

Lithium CMO: Klout is a Game Changer for Brands

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Since Lithium acquired Klout in late March, there's been considerable speculation about just what it would do with it. Now we know.

The San Francisco-based social customer experience platform announced two new products at its LiNC conference — Pop-up Communities and Klout for Products.

Whether the products will have the "disruptive" impact predicted by CEO Rob Tarkoff remains to be seen. Perhaps more important is how they reflect a maturing role of social networks in building relationships between companies, products and customers.

CMSWire interviewed Lithium CMO Katy Keim on the third and final day of the conference to get her perspective on the new products and other topics.

4 Secrets to Successful Customer Engagement

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We're still very much living in the age of the customer. So what can businesses do to increase engagement between employees and customers? Here are some suggestions from Gartner.

Engaged customers are generally better brand advocates. They are more loyal and spend more on that brand. In a report titled "The Four Attributes of Customer Engagement," Gartner researchers stress that it is important to understand the foundation of customer engagement. It defines that as "attracting and influencing of customers" to hold their attention and induce them to participate in a long-term relationship.

Yep, It's Still the Age of the Customer

Still need evidence that Customer Relationship Management (CRM) technology is hot? Then take a quick look at recent research from Gartner, which shows CRM spending in Europe remains strong despite continuing economic problems.

Half of the 102 businesses surveyed in 30 countries and 20 industries in the fourth quarter last year plan to increase spending an average of 2.5 percent on CRM projects this year.

Microsoft Transplants Social Listening, Smart Marketing into Dynamics CRM

Just two weeks away from its 2014 Convergence Conference, Microsoft has started releasing details of the forthcoming upgrades to its customer relationship management (CRM) offerings. This year’s upgrades include smarter marketing capabilities, acute social listening and enhanced customer care based on the recent Parature acquisition.

Microsoft Loves Yammer: Boosts Integration with Office 365 for Education

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If Microsoft’s strategy for Yammer and its integration into the wider portfolio got off to a shaky start after the acquisition in 2012, it now appears rock solid. Over the past few months, the company has announced tight integration with a number of apps, with special Yammer love for Office 365.

This week, Microsoft officials noted that Yammer Enterprise will ship with all Office 365 Education plans for no additional cost, as of April 1. Currently, education customers can use free Yammer Basic.

5 Reasons Customer Relationship Management Is Still Hot

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Customer relationship management (CRM) technologies may not be making headlines — but they haven’t gone away. In fact, according to Gartner, demand for CRM is growing. To provide integrated customer experiences, businesses are focusing on technologies that enable targeted customer interactions in multichannel environments. 

OpenText Evolves Biz Management with Tempo Upgrade

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OpenText is redesigning the way business information management is done with a number of new upgrades to its OpenText Tempo product line. The upgrades also offers practical examples of how its Project Red Oxygen will work.

The upgrades, announced this week, are intended to provide users a way to increase business productivity through secure social collaboration. OpenText is changing Tempo — essentially a collaboration application — into something that covers all the bases of enterprise collaboration, including enterprise file synchronization and sharing.

5 SaaS Advantages To Confound Your Competitors

Software-as-a-Service (SaaS) is not just about cutting costs anymore, it’s about getting a competitive edge. While slashing capital expenditure on software is still a primary reason for taking the SaaS route, recent research from IBM shows that leading companies are using it to give them an edge over the competition.

4 Ways to Make Yammer a Better Workplace Tool

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Ever since Microsoft bought Yammer in June 2012 and announced plans to integrate it with SharePoint, there has been considerable interest in the social network and getting the most out of it. Now GoodData has entered the fray. It researched how companies use Yammer in the enterprise, and offers four suggestions for improvement.

CMSWire's Top 20 Hits of 2013: SharePoint

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SharePoint was one of the topics that attracted a lot of interest in the past year — and just as much controversy. It seems everyone has a view on it and how it should be used. 

However, there were three big subjects that dominated, and make up the lion’s share of our Top 20 this year: 1) SharePoint Online 2) SharePoint and Yammer and 3) SharePoint in Office 365. There were other issues too, like records management, search and how search is being used in the enterprise.

4 Enterprise Software Drivers For 2014

Enterprise software spending will recover next year driven by the combined forces of cloud computing, data management, mobile applications and social business, according to new research from Gartner. 

Microsoft Announces Tighter Office 365, Yammer Integration

As well as announcing upgrades to its Office Web Apps today, Microsoft announced deeper integration between Yammer and Office 365, which are designed to make it easier to work with external customers and partners.

Social Enterprise Collaboration Governance: A Little Done, A Lot More To Do

Metalogix didn't wasted any time in incorporating the SharePoint governance and administration assets it acquired from Axceler in August into its corporate portfolio. This week, Axceler has rebranded itself and its remaining assets under the umbrella of a new company called View Do Labs, which will focus on offering enterprises governance and analytics across social networks.

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