Content Management Matters ™

As if the Web 2.0 bandwagon wasn't full enough with media outlets expressing interest in blogs, wikis and other sources of user-generated content, Time, Inc. has announced they will add social networking to some of its weekly magazine sites by the end of this year, or early 2008.

Don't get me wrong - it's not that the bandwagon is bad; it's great that so many companies are finally understanding the impact of Web 2.0 and are engaging their users. But many of these decisions, however long overdue, seem to lack coherent strategies.

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