Sprout Social News & Articles
| Wednesday Mar 6, 2013
This week Sprout Social launched a new initiative aimed at helping brands better measure and improve social media engagement.
| Monday Nov 19, 2012
Social relationship management and publishing tools provider, Sprout Social, has announced that it is now on the Twitter Certified Products list for engagement and analytics.
| Tuesday Jul 31, 2012
An interesting thing is happening -- traditional social media management tools are evolving into community management tools. Previously, we’ve explored the difference between doing social media and managing a community. And as more social media managers have evolved their roles, the tools they use have been slow to catch up. Recently, however, a few have been adding more functionality so that users can monitor engagement more holistically.