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Sprout Social News & Analysis

Brands Still Struggle to Engage with Customers on Social Media

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Social media and customer service go hand-in-hand these days. We know consumers are likely to turn to social media to ask brands questions, complain, praise or to just say hi.

Though brands are more active on social media than ever before, they still struggle to engage with customers. To help us better understand how brands are connecting on social, we consulted the Sprout Social Index. It looks at channel growth, brand responsiveness and consumer behavior across more than 160 million inbound messages on 20,000 brand profiles and fan pages.

Chipotle's Fake Tweets: Social Brilliance or Dud?

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No doubt, Chipotle got people talking, tweeting and reporting when it pretended its Twitter account @ChipotleTweets was hacked with 12 awkward posts in one day. 

New Sprout Social Tool Helps Brands #BePresent on Social Media

This week Sprout Social launched a new initiative aimed at helping brands better measure and improve social media engagement.

Sprout Social Makes Two of Twitter's Certified Products Lists

Social relationship management and publishing tools provider, Sprout Social, has announced that it is now on the Twitter Certified Products list for engagement and analytics.

New Tools Help Sprout Social Go from Social Media to Community Management

An interesting thing is happening -- traditional social media management tools are evolving into community management tools. Previously, we’ve explored the difference between doing social media and managing a community. And as more social media managers have evolved their roles, the tools they use have been slow to catch up. Recently, however, a few have been adding more functionality so that users can monitor engagement more holistically.

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