Does Apple need a face(book) lift?
Doesn't seem that way. Just show us that white apple with the chunk taken out, and you've finished your branding work for the day.
For a brand that essentially doesn't need branding help, Apple's certainly thinking about social media.
We're just not sure which way yet.
Proof -- its hire this month of Musa Tariq, the former digital marketing big shot at Nike and Burberry.
Apple doesn't even have a real presence on Facebook or Twitter for Apple itself, leaving that heavy lifting to the iTunes brand.