Sprout Social News & Articles

This week Sprout Social launched a new initiative aimed at helping brands better measure and improve social media engagement.

Social relationship management and publishing tools provider, Sprout Social, has announced that it is now on the Twitter Certified Products list for engagement and analytics.

An interesting thing is happening -- traditional social media management tools are evolving into community management tools. Previously, we’ve explored the difference between doing social media and managing a community. And as more social media managers have evolved their roles, the tools they use have been slow to catch up. Recently, however, a few have been adding more functionality so that users can monitor engagement more holistically.