Stanford University News & Articles

I'm here in sunny Denmark attending the 2009 J Boye conference where the presenters dig into many subjects, but one of my personal standouts is psychologist BJ Fogg of Stanford University's Persuasive Technology lab. Fogg is jazzed-up about how technology is used to influence our behavior. This has been his particular obsession since 1993 and by the looks of it -- in our age of social media platforms -- he's hit his stride.

Forget trying to modify attitudes, he says, this is too difficult to measure and may not lead to behavior change. Focus on modifying behavior -- it's measurable and closer to your real goals. This is how Fogg kicked-off the morning. Here's how he says you can do it.