Strategy News & Articles

What makes the SOCAP conference so unique? Well, SOCAP is one of the few conferences that brings together brands from a multitude of industries in hopes of improving customer care and developing stronger customer relationships. 

You're behind the curve if you haven't been working on a mobile strategy. Consider this: the mobile sector is a US$ 850 billion global market and will comprise 62% of the total telecom market in 2010 (IDC study, Worldwide Mobile Trends: Steady Subscriber Growth, the Proliferation of Applications, and the Mobile Internet ). Or this: more than one half of internet users worldwide used a mobile device for part of their shopping activities in December 2009 (Mobile Shopping Takes Hold Worldwide - eMarketer).

But before you circle the strategy and tech wagons, step back and think about how you really need to approach this channel. Need help? Read on.

During economic times like these, most companies are looking to cut costs rather than invest in the newest trends in technology. Vignette is an organization that has had its share of tough times, but those setbacks are not keeping the leadership of the company from dedicating one of their most talented resources to the booming world of social media.

In the historical context of the organization, the intranet is definitely the new kid on the block. Properly managed, the future for intranets is very bright indeed.