My father-in-law loves nothing more than to have his Sudoku puzzle, the couch and his “clicker,” so he can turn on the television shopping channel and later proudly boast that he “bought that off the TV.”
Then there’s my wife, his daughter, who comes home after a long work day, gets into her comfort mode, grabs her own “clicker” like her father and then, of course, cuddles her iPad. Good chance there’ll be a few hits to the family debit card by night’s end.
Two completely different shopping media methods, but ultimately, the same habits -- a comfortable, convenient shopping experience. And it’s a world digital marketers are constantly struggling to penetrate.