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Tablets News & Analysis

4 Ways Marketers Can Move Mobile Advertising Forward

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On the heels of recent research centered around how companies are falling short with mobile marketing, comes a new report — this time with similarly disappointing findings around mobile advertising, in particular.

The AdExchanger Research report, titled Mobile’s Unmet Potential (available for purchase), finds that although marketers, technology providers and agencies surprisingly share the same vision for the future of mobile advertising, no such agreement exists regarding how to achieve that vision.

Office 365 Shines, But What About Microsoft Windows?

You’d have to be a forensic accountant to understand Microsoft’s financials. However, a few things are clear from this week's second quarter earnings release.

The first is that the Redmond, Wash.-based tech giant is starting to make serious ground in the cloud space. The second is that CEO Satya Nadella’s strategy of revamping and remarketing Windows is needed more than ever. The third: there's no beating Office 365, at least for the moment.

While the numbers triggered only tepid enthusiasm from the financial markets, from an IT perspective there are a lot of positives that show Nadella’s strategy of moving Microsoft from packaged software company to cloud-based software provider is beginning to pay off.

Companies Plagued by Mobile Marketing Mediocrity, Altimeter Finds

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Hold the (cell) phone.

Despite all the talk about the importance of mobile, the ubiquity of mobile devices and the merits of optimizing mobile experiences, most companies and brands are still failing to capitalize on mobile technologies — and losing the potential to benefit from what is arguably one of the greatest opportunities for customer experience innovation.

That's the surprising conclusion of research being released today by San Mateo, Calif.-based Altimeter Group, a research firm dedicated to helping companies understand and act on technology disruption.

In a report entitled "The Inevitability of a Mobile-Only Customer Experience" (registration required), co-authors Brian Solis and Jaimy Szymanski warn that many companies and brands are still underestimating and underinvesting in mobile.

What's more, they conclude, clearly defined and unified mobile strategies remain largely elusive to most executives and strategists, who tend to view mobile as the latest “bright, shiny object" rather than both a means and an end to incredibly improved customer experiences.

It’s a recipe for disaster, they argue — and an imperative for companies and brands to address right now if they want to remain relevant, competitive and continue to survive.

Leave Your iPad at Home, Forget BYOD, Says HP

Face it, HP notes: iPads, Android and Windows tablets may be great but they weren’t built specifically for business. And the house that Meg Whitman rules may have a valid argument when you consider that the devices are being used by gazillions of kids strapped into shopping carts drawing animals for Night Zookeeper, by teens playing Candy Crush Saga and by moms who have adopted them as digital recipe displays when they cook. Never mind everyone watching Netflix.

Think about it. Do you want to make sales presentations on the device that your kid rests his lollipop on? Or that you and your honey used last night to watch a racy movie? Maybe yes, maybe no, but that’s not the main reason HP thinks that you might want to use different devices at work and at home.

“They (consumer-grade devices) also pose significant challenges to IT departments who have to support their now mobile workforces while keeping corporate data managed and secure,” said Ron Coughlin, senior vice president and general manager, Personal Systems, HP.

Social, Analytics and Smartphones Driving IT Spending Growth

While smartphones remain the top dogs in IT spending, the research firm IDC reports analytics, collaborative applications and data management will help drive stronger spending through the end of 2014.

The firm forecasts worldwide IT growth of 4.1 percent in US dollars. It notes that without smartphones, the number would be just 2.8 percent (in US dollars).

"Aside from smartphones, the strongest growth will come from software, including rapidly expanding markets such as data analytics, data management and collaborative applications including enterprise social networks," the firm noted.

PC Market? Up Slightly, But Still Barely Breathing

Though it appears there will be some relief for the besieged PC market in Gartner’s second quarter predictions for 2014, the relief will be be only temporary.

Overall, the global devices market  will witness a revival in 2014, increasing by 4.2 percent over 2013.

The PC market, which falls under the devices umbrella, will contract 2. 9 percent — considerably less than last year's 9.2 percent .The driving force behind this trend, according to Annette Zimmerman of Gartner, is the ongoing development of the mobile market. However, the longterm direction of the PC market remains downward.

Game Consoles, 3D Printers Top Holiday Shopping Lists

holidaypresents.jpgWith Thanksgiving Day, Black Friday and Cyber Monday sales looming, new super-powerful game consoles — the PlayStation 4 and Xbox One — appear to be the hot tickets this year.

But from affordable 3D printers to tiny and low-cost smart-TV adaptors, there's something for every budget in this most bountiful of selling seasons. 

Microsoft Commercial Business Thrives, But Ballmer Still Remains a Question

Microsoft's sales and profits are up. In the first quarter since the company announced a major reorganization and shared the news that CEO Steve Ballmer is retiring, the Redmond, Wash.-based technology giant reported a jump of 17 percent in net income in the fiscal first quarter to $5.2 billion or 62 cents per share.

While the company's commercial wing grew revenues by 10 percent to $11.2 billion, consumer revenues, including devices, grew only 4 percent to $7.46 billion. 

Apple vs. Microsoft: the Buyers Will Decide

A row is brewing between the two tech titans, initiated by Apple's' comments about "confusion" among its rivals during the recent iPad unveiling. Microsoft shot back, claiming "standardization" and "productivity" are on its side. Who do you think is right  — or should both companies shut up and just let consumers decide? 

Apple's Tablet Moves Please Analysts

If the key to a financial analyst's heart is profit margin, then Apple did a good job yesterday of reassuring Wall Street with its roll out of new products. That's because it introduced new iPads with higher prices.

Nokia Joins the Windows RT Party with it's Lumia 2520 Tablet

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Alongside its Windows Phone phablet, Nokia officially entered the tablet market with a 10.1" device at Nokia World in Dubai.

The $499 SnapDragon-powered machine runs Windows RT 8.1 and offers both 4G and Wi-Fi, plus a full 1080p HD display.

How does it compare to Microsoft's own Surface 2 RT tablet? Let's take a quick look at the spec sheets.

Free Wi-Fi Could Boost Retail Sales, Survey Shows

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There's no doubt mobile in the marketplace influences the way consumers shop. Whether they are using their smartphone to compare prices or pulling out tablets to access coupons and retail discounts, consumers are increasingly incorporating mobile devices into their shopping experiences.

However, using mobile devices in stores can present challenges, especially when the Wi-Fi signal is weak or nonexistent. So what effects does the availability of Wi-Fi have on the customer experience?

Day of the Tablets: Apple, Nokia, Microsoft Go Head-to-Head

In a rare alignment of technology and marketing muscle, there will be a major face-off in the tablet world tomorrow.  Nokia will unveil the first Windows Phone phablet while Apple unveils the next generation iPads in a quest to maintain its dominance.

But Microsoft has the most to lose as it tries to boost interest in the Windows RT operating system with the arrival of Surface 2 devices on the shelves. 

 

Android TV to Replace Google TV in Battle For the Smart Set

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While smartphones and tablets have exploded, the smart TV concept has struggled. Sure, people are buying sets, but those extra features and apps have been overlooked thanks to niche stores, complex menus and other customer experience issues. With an upcoming war against Apple and Microsoft, Google is changing its own game. 

iOS 7.0.2 Goes Live to Close the Passcode Bypass

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A modest iOS update follows in the wake of all last week's hoopla, fixing some of the more glaring security issues with Apple's new smartphone operating system. 

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