Thanksgiving News & Analysis
| Thursday Nov 27, 2014
With some $13.1 billion in sales expected over this long Thanksgiving weekend, brands and marketers have much for which to be grateful. With CyberMonday starting off the following week, digital marketers have additional reasons to give thanks.
In the spirit of the holiday, CMSWire took its own informal survey to quantify, what exactly, people most appreciate.
From the goofy to the incisive to the obvious-but-still-needs-to-be-said, we give you eight things about which digital marketers are thankful.
| Wednesday Nov 27, 2013
For the past 32 years, the Butterball Turkey Hotline has offered advice to anyone overwhelmed by the prospect of cooking the perfect holiday bird. Last year, the company introduced a smartphone app, Facebook live chats, Pinterest posts and other social media tools. The big news this year is that for the first-time ever, Butterball has hired men as part of its line-up of expert turkey cookers — a response to the fact that men are taking a more active role in the kitchen.
But what does any of this have to do with contact centers?
| Tuesday Nov 27, 2012
Perhaps in response to stories about slow user adoption, Microsoft is letting out a little sales information on Windows 8, which has been out in the wild for a month now.
| Monday Nov 26, 2012
Windows 8 might be on many shelves inside new PCs, Surface tablets and via cheap upgrades, but the public isn't buying it in massive numbers, at least not yet.
| Monday Nov 26, 2012
With over $1 billion spent online by Black Friday stay-at-home shoppers, expect Cyber Monday to be just as busy as the deals keep on coming. With mobile-based purchases booming, what are the best and worst e-tailer shopping experiences you've seen?
| Thursday Nov 22, 2012
Those looking for an iPad or MacBook bargain had better get their clicking-fingers ready, as Apple Stores around the world reboot for the company's Thanksgiving sale.
| Monday Nov 28, 2011
IBM Coremetrics Benchmark Report announced a 39.3% increase in online Thanksgiving day spending that served as a prelude to an almost 25% increase in online sales growth over last year's Black Friday numbers. The group also tracked significant shifts in shopper spending that included a new class of "Mobile Bargain Hunter," armed with hot consumer devices to bag the best deals.