Tweet Jams News & Analysis
| Friday Apr 10, 2015
We asked CMOs how their role has changed in the last few years. And while the answers we received came in many different shapes and sizes, the long and short of it came down to -- it's complicated.
If you don't believe us, do a search for "CMO struggle" and see how many results come back.
During our "Defining 2015's CMO" Tweet Jam the participants reached consensus on accountability, where technology fits in the CMO's toolbox and that strategy comes first. And while the rate of change may seem insurmountable, it can be managed with a clear vision and a strong team.
| Thursday Mar 26, 2015
The Chief Marketing Officer's role has grown in both significance and complexity in recent years. As the expectations and demands on CMOs continue to evolve, what new challenges await them? What can they do to stay ahead of the curve? Find out this Thursday during our "Defining 2015's CMO" Tweet Jam.
| Monday Mar 9, 2015
No matter how many acronyms get thrown around, a few truths lie at the center of the digital experience: 1. it's complicated, 2. it's about to get more complicated and 3. if you're basing it on anything other than a customer-centric focus, it's back to the drawing board for you.
During the future of digital experience Tweet Jam the participants debated the finer points of rip and replace approaches vs. incremental integration, the need (or lack therein) for standards and in general tested the boundaries of the 140 character limit. Read on for some highlights.
| Thursday Feb 26, 2015
Providing a great customer experience -- piece of cake, right? You may think so, as it's been the hot topic for years now, but the reality has been a little more elusive. So what new trends are emerging as we tackle the digital experience and what customer experience practices should be retired? Find out at this Thursday during our "The Future of Digital Experience" Tweet Jam.
| Wednesday Jan 21, 2015
Online retail grows more competitive by the day. Customers expect the same experience, whether it's in store, on the web or in a branded app. Companies that want to remain competitive are turning to a marriage of content and commerce to deliver the ultimate customer experience. So, what does doing this well look like, what challenges are involved and where is there still room for improvement? Join in to discuss during our first Tweet Jam of 2015.
| Thursday Oct 23, 2014
Big data may promise to carry businesses to the next level, but there's still a lot of confusion surrounding it. What's the happy medium between data driven personalization and appearing downright creepy? What tools and processes help businesses get the most out of the data they're collecting? Find out during tomorrow's Tweet Jam.
| Thursday Sep 18, 2014
Customer's path to purchase gets more complicated by the day. By providing consistent, relevant and valuable content, marketers help people make informed decisions and (hopefully) win customers and loyalty on the way. But how is this done? And how can marketers make their content stand out in a very crowded field? Tune in to our Tweet Jam to find out!
| Thursday Aug 28, 2014
Everywhere we look there's another DAM decision to be made. From creation of strategy, to software selection, to driving adoption, to successful integration, it's no wonder that many of us are left wondering how to actually succeed with DAM. Join in as we discuss the possibilities at our upcoming Tweet Jam!
| Thursday Jul 24, 2014
Customers have as many paths to interact with your brand as you have fingers on your hands. So what can businesses do to provide a seamless experience no matter what channel they're on -- and is this even possible? Find out at this month's Tweet Jam!
| Thursday Jun 19, 2014
The role of the modern digital marketer is not an easy one. Every day, another program, process or product is thrown their way claiming to be the one solution that will make or break their marketing strategy. As marketing automation continues to evolve, will providing customers with a positive experience become easier in the near future? What's preventing everyone from jumping on the marketing automation bandwagon? Find out at this Thursday during this month's Tweet Jam!
| Wednesday May 21, 2014
Establishing the return on investment (ROI) of any tech purchase is a challenge, but the challenge is amplified when looking at social tools. Clear cut formulas don't cut it. What signs of progress should companies look for? And when should they expect to see these signs?
Join us tomorrow as we discuss these questions and more at our monthly Tweet Jam!
| Monday Apr 21, 2014
It's no secret that with each passing day, businesses are becoming increasingly mobile. From BYOD to remote working, the mobile invasion is upon us. So what tools will ensure a secure and reliable connection, what challenges does the mobile enterprise face and where do we go from here? Find out at this month's Tweet Jam.
| Friday Mar 28, 2014
Real time can be right until it goes very, very wrong. Data access remains an issue — and at the end of the day and to drive relevancy, human understanding is required.
These were just a few of the conclusions drawn from last week's real time marketing Tweet Jam.
| Monday Mar 17, 2014
Let's face it, people are impatient. They expect companies to deliver what they want when they want it. But are real time results achievable and will they be the key to delivering on customer expectations? Find out at this month's Tweet Jam!
| Friday Feb 28, 2014
Last week's Tweet Jam showed that interest in Enterprise Collaboration is live and well. Now if we could just agree on what it is ....