Tweet Jams News & Articles

This month’s Tweet Jam sought to learn more about the value of the customer journey and the impact that big data may have on the way we develop and evolve the customer journey. In part one, we learned that it isn’t so much how you define your customer journey or the tools you use to map it, but rather it’s important that your customer journey map advances how your company deliver customer experiences. 

Discussing the customer journey is never boring. And this month’s CXMChat was no exception. We learned that the customer experience can be wiggly, there are no obvious answers and that it always helps to “get out of the building” to experience new perspectives. Let's take a closer look at how the discussion unfolded. 

It's that time again! We're a little over an hour away from this month's Tweet Jam on Customer Journeys -- How do we define them? What are the advantages to customer journey mapping, and how do you measure their value?

Companies turn to Customer Journeys in the hopes of driving customer engagement and fine tuning marketing campaigns. So, what tools and processes do organizations use to map their customer journey and what are the pros and cons of this approach? Join us to discuss these issues during this month's Tweet Jam.

Customer journeys are nothing new, but understanding the paths that customers take while interacting with your brand has become more complicated. How do organizations use customer journeys to improve the customer experience? Is customer journey mapping still possible with the proliferation of channels and access points available? Join us for this month's Tweet Jam to discuss these issues and more.

In part one of our recap we learned the many great ways that customer communities can benefit organizations, provided that they add value and allow opportunities for real engagement and include everyone, from employees to stakeholders in the process. In part two, we explore the challenges in growing and engaging communities. Don't be scared, our participants also helped us learn how to overcome them.

On Wednesday, we all came together for another monthly Tweet Jam -- this time to discuss how to grow and engage customer communities. Sure, it sounds simple enough but we wanted to dig deeper to learn what really goes into developing and managing opportunities for customer engagement. Since there were lots of questions, we've separated our recap into two parts. Let's take a closer look, shall we?

It's that time again! We're a couple of  hours away from this month's Tweet Jam and, as usual, it's sure to be a hit. This month we will be talking Customer Communities -- How are they useful to an organization? How can we measure their success? How will they continue to evolve?

We all know how useful Customer Communities can be in today's customer focused world. This month's Tweet Jam will take a look at the best practices and challenges businesses face when attempting to engage with their customers through the use of communities. 

Things certainly got heated during yesterday's Tweet Jam! So, what did our experts have to say about gamification and challenges surrounding employee engagement? Read part two of our Tweet Jam Recap to find out.

If you attended yesterday's #SocBizChat about employee engagement, you know it was a lively event. There was much debate about what employee engagement is, what it entails, what makes it work, how to measure it and what can keep it from flourishing.

It's that time again -- we're just a little over an hour away from this month's Tweet Jam and it is promising once again to be a lively one. This month we will be talking Employee Engagement -- What is it? What are the tools and processes used to drive it? What are the challenges to creating an engaged workforce?

February has come and gone -- March is here and that means it's time for another Tweet Jam. This month we have a great group of people lined up to discuss a challenge facing many organizations today: Employee Engagement. 

Wednesday's Tweet Jam featured a who's who of product marketing directors, analysts and digital marketers who came together to discuss the merits, challenges and opportunities of marketing automation platforms and the ways they can impact and influence web experiences. With 123 participants Tweeting over 783 Tweets, this may have been one of our most popular #CXMChats to date. Let's a take a look at what went down. 

Tweet Jam is almost here! We're a little over an hour away from our building better web experiences with marketing automation Tweet Jam. Join us as we discuss the opportunities and challenges behind integrating the two platforms. We have a great group of panelists that are sure to keep the conversation going.