Twitter News & Articles

Yesterday we told you about Adobe's new Social Marketing solution -- Adobe Social. Today I had the opportunity to sit in on more detailed session for the new product which carries the tag line "social marketing made simple".

With the new iPad out in the wild, apps are being updated to add more information on-screen or improved visuals via the retina display. Flipboard, TweetDeck, Kindle Reader and others are getting rapid makeovers as Apple shows off some of its star performers.

Twitter acquired the Posterous social networking service, but what will happen to Posterous Spaces next remains unclear.

It showed up in a drop-down menu inside the new Facebook Timeline feature, then like a phantom, disappeared from view, but not before reporters spotted it, armed with a screen shot on Burberry's new Timeline page. Now Facebook has come clean with the official introduction of Interest Lists.

With social measurement companies swarming the trees, HootSuite tries to keep its perch by partnering with Adobe to integrate Digital Marketing Suite for more measurable ROI on those social strategies.

Facebook is getting lots of attention today on news of a pending "Interest List" service touted as the next evolutionary step in the company's efforts at boosting its relevance to businesses and perhaps even displacing Twitter.   

Impressions from a Social Media Week that shook up New York.

While there are many benefits to Facebook’s Timeline feature, a prominent byproduct allows us to more easily have access to those incriminating posts we made back when we were much less savvy about sharing our thoughts and opinions than we are today (hopefully). Yes, we can block others from seeing them, but we know that they are there. Well, now thanks to DataSift, brands can have access to tweets from as far back as 2010 -- back to a time when we thought tweeting about our breakfast was exactly what our followers wanted to know.

You may have heard about how more Facebook users are unfriending each other. While some have decided that this is a very unfriendly action, it may suggest that after five years, users are becoming more savvy about how to create, connect and collaborate socially online. A recent study by Pew Research suggests that people are also becoming more savvy about protecting their privacy online.

Social media sentiment is increasing in importance, so much that Google has started indexing Google+ content. The search giant is even updating its results pages to likewise reflect content from its home-grown social network. Twitter is likewise taking advantage of search engines incorporating its social media stream, and is evident with the microblogging service's latest partnership with Yandex.

In the age of social and mobile customers, all paths lead back to your website.

With social networks spiraling into massive virtual communities, emails are almost being circumvented by inter-network messaging via Facebook, Twitter and the others. This presents yet a new problem when it comes to information management, so this week, a platform called Engag.io sets out to offer a solution. This “Gmail-like productivity tool” aims to be your new Inbox, storing the scope of conversations into one hub for easy access and reply chains. Is this just another way of saying email or could it be even more?

For Christmas, I ordered some LEGO Star Wars from an online retailer for my son -- absolutely for my seven-year old, not for me in the slightest, you understand. Now, a couple of times a week I get the usual "Recommended for you" email, but plastered with LEGO. This personal snapshot defines recommendations as still a marketing technique practically in diapers, but helps point to where they should be going.

If it's time for a change, we've got a shopping list of hot jobs in our spiffy little corner of the world. Our bi-weekly featured jobs list is a great collection of opportunities spanning specialties and continents. Here's who's hiring this week (and if you're hiring, post your openings here).

A recent HP Labs study examines how to predict the popularity of an article prior to publishing it online or promoting via social media. The researchers were able to estimate ranges of popularity with an overall accuracy of 84% by considering only article content features.