Unica News & Articles

This week IBM (news, site) released its annual State of Marketing report for 2011. The results suggest marketers have finally become more realistic about how to best engage their audiences with social media and the like. 

With measurement on the brain, IBM has released two cloud-based software  solutions designed to help marketers gain real-time, actionable insight from social media channel data. 

Another week and another IBM (news, site) deal. This time Big Blue continues to splurge in the analytics market with the acquisition of its long-time strategic partner Netezza for US$ 1.7 billion, which brings high-performance analytics to its already considerable analytics stable.

Only days after IBM announced the acquisition of document capture vendor Datacap, Big Blue has snatched Unica (news, site) -- a marketing management developer that automates, manages and accelerates core business processes across marketing channels.

Marketing Resource Management (MRM) is one of the areas -- in addition to WCM and ECM -- where Gartner (news, site) exercises its magic by the quadrant. In one of its recent 2010 reports, the analyst firm highlighted several Web CMS vendors as players in the niche quadrant for MRM.

I thought Omniture’s (news, site) recent Q1 2009 earnings call provided more insight into the company than past calls; perhaps this was the result of less than all positive news. Let's take a look.

It wasn’t long ago, when SDL Tridion announced a partnership with WebTrends to improve its online web metrics value proposition. Now they have another partnership.

This new arrangement is dangerously close, yet somewhat different. While WebTrends is tasked with integrating their analytics package with SDL Tridion R5 CMS, Unica will take care of another niche - enterprise marketing management.