Customer Experience Management (CXM), Information Management, Social Business
 
 
 

Usability News & Articles

Web Content: The Art of Linking

Linking is the essence of the Web. Web professionals must focus primarily on links, rather than the content or technology.

Customer Experience: The Greatest Period in Human History

The Internet is helping us move towards a more educated, prosperous, healthy and wealthy world.

StumbleUpon Delivers Half of Traffic, Challenges Marketing Strategies

stumbleupon-logosmall.jpgHow do you use Stumbleupon? The discovery engine is reportedly responsible for delivering more than half of all social media referral traffic in the U.S. -- even more than Facebook and Twitter. What does this mean and why should you care?

Web Engagement: The Power of the Written Word

The Web reflects the return to dominance of the written word.

Web Optimization: Eliminate Task Duplicates

In part four of this series (see part 1, part 2 and part 3) I look at the process of eliminating duplicate items from the list of top website tasks.

Web Optimization: Where to Get Your Task List From

The first step in top task management is carrying out a task situation analysis in order to understand the whole range of customer tasks that exist. I call this list of customer tasks the 'Longlist.'

A New Generation of iPads Gives Way to New Usability Study

According to Jakob Nielsen, iPad user interfaces have improved in the past year. Yet, there is still room for further advancement.

Top Tasks define Your Brand and Reputation

The experience your customers have completing their top tasks has a big influence on what they think of your organization and brand.

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Jared Spool On Creating Intuitive Designs #drupalcon

AcquiaToday's keynote for DrupalCon 2011 couldn't have been more appropriate. Usability guru Jared Spool spoke on The Unintuitive Nature of Creating Intuitive Designs. Most web CMSs and related technologies struggle with this issue. If you want to do better, read on.

A Look Back at Web Engagement in 2010

This year CMSWire closely examined the different ways companies are approaching web engagement management (WEM). From the iPhone to the iPad to mobile browsers, applications and beyond one thing became clear: engagement environments extend far beyond the desktop. As well, organizations had more to compete with in order to win the attention, never mind the hearts and minds, of their audience. Here’s a review of the key WEM ideas and lessons learned in 2010.

WEM: 'Tis the Season for the Customer Experience

‘Tis the season for engaging customers. But how do you create an experience that cultivates relationships when time is of the essence?

WEM: We Manage What We Can EASILY Measure

The challenge of management is not just measurement. It's measuring the right things.

New Reports Aim to Improve Usability Standards for Electronic Health Records

When we say health care, it’s pretty much accepted that usability isn’t the first thing that comes to mind.

WEM: The Drawbacks of Talk Aloud Usability Testing

A primary rule of web management is: 'Do as I do, not as I say'. So why do we ask people to say what they're doing during usability tests?

What Are the Real Differences Between Intranet and Internet Sites?

Are Intranets really just simpler versions of their big brother the Internet? In this guest article Patrick Walsh of the BBC argues that intranets need to be thought about much differently -- that is, if you want your project to succeed.

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