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Video News & Analysis

Overcoming Old Fears About Live Video

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So many good reasons to stream live video. So many ways to screw it up. 

According to Forrester, video as an increasingly common channel for both internal communication with other employees and external communication with customers and partners. But longstanding worries over costs, technical hiccups, meticulous planning, expert staffing and other issues make many IT and corporate communications managers wince at the very idea of going live.

What if the CEO is ready, but the network isn't? What if everyone logs on at the same time? What if the videographer is sick that day? What if you record an event and then can't find it in the SharePoint archive?

In a CMSWire webinar yesterday, Brian Prigge, SharePoint architect and product manager for Ramp, explained why those pain points are disappearing, making it possible to launch live-streaming video events on the fly. The webinar, which was also sponsored by Ramp, was titled "Extending the Enterprise CMS with Live Video." You can watch it by clicking here or at the end of this story.

Forrester Ranks Kaltura, 6 Others Leaders in Enterprise Video

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Knock us over with a feather: Video has gone mainstream in the enterprise. In a Wave released yesterday for Enterprise Video Platforms and Webcasting, Forrester Research describes video as an increasingly common channel for both internal communication with other employees and external communication with customers and partners.

Because of the growing demand for video in everything from marketing and corporate communications to employee education and training, selecting the right technology platform has become imperative. Forrester defines a video platform as software (and optionally appliances) to capture, manage and deliver one-to-many live and on-demand IP video.

So what can you do? One vendor leads the pack — and six more are credible alternatives, the research concludes.

Discussion Point: Is Video Marketing the Next Big Thing?

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Gartner is bullish on video. In fact, the analyst company predicts large companies will stream more than 16 hours of video per worker, per month — by next year. Forrester Research is enthusiastic, too. In fact, an oft-quoted statistic that Forrester analyst James McQuivey made way back in 2008 suggests one minute of video is worth 1.8 million words.

As marketers, that latter number is real food for thought. What do you think is easier: getting a customer to read a million words or watch a one minute video?

Video marketing isn't new — it’s been a part of consumer life since the earliest television commercials were released. However, how that video is used as a marketing tool has drastically changed with the onset of social media and digital marketing, research shows. Today, marketers not only make videos to promote products, but also offer instructional videos. And some hold video chats with company officials or customer service representatives, all in the name of better customer experience.

Some 3 billion videos are played on YouTube every day and 100 hours of content are uploaded every minute. If you keep an HDMI cable stashed in your office drawer to connect your laptop to a big screen, then you're probably hooked — and understand the ease, convenience and value of video.

As McQuivey stated in his report, "Alexander Graham Bell famously doubted that the phone would be useful in the home except for calling doctors to emergencies. He was very wrong, failing to recognize that a technology that facilitates our human drive to communicate will spread rapidly. The phone did, as did email. Now it's video's turn because if a picture is worth a thousand words, then a minute of video is worth 1.8 million words."

But still, we had to ask. Is video marketing here to stay or a passing fad?

MegaChat Is No Skype Killer, But It's Not MegaUpload Either

Controversial entrepreneur Kim Dotcom, the guy behind the now-shuttered MegaUpload, is at it again. He's got a new product, MegaChat, and a new boast: he claims MegaChat, an end-to-end encrypted voice and video chat service his company launched in beta yesterday, is a “Skype killer."

It’s unlikely Microsoft CEO Satya Nadella will see it that way — and frankly we don't either. But MegaChat is targeted at people who are wary of Skype’s security, so it may have a future.

Dotcom claims MegaChat offer users completely private video and voice calling with text and video conferencing slated to follow. And it proves something else, Dotcom tweeted:

Digital Community is Key to Your Brand

2014-25-November-GoPro-User.jpgDigital tools and social networks are making communities stronger and more important than ever for brands.

Whether it's your local burrito shop or GoPro, nurturing a community of active users can accelerate the brand development and spread the word over digital channels. Now, this might seem obvious, but is everybody doing it? Businesses that don't focus on building a digital community will have a hard time getting over the hump.

Ramp Introduces Native Video For SharePoint #smwest

2014-11-19 ramp native sharepoint video.jpgVideo for SharePoint or Office 365! Before this week, it was a pretty low key affair. Now Microsoft is launching a video service. And just yesterday, video experience provider Ramp released what it says is the first enterprise-class, self-service webcasting solution for SharePoint.

The new native solution, developed by Ramp in partnership with Wowza Media Systems, will provide SharePoint users with a way of broadcasting live events by either Internet or intranet, whether that event is a schoolyard marbles tournament or a large-scale training webinar across different geographies.

Microsoft Adds Video Service to Office 365

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Video and video management is no longer a missing link in Office 365. Microsoft is now offering Office 365 Video to its First Release customers. It will make it available to most Office 365 plans for enterprise early next year.

The development is no real surprise, given the growing enterprise customer base for Office 365 and the increasing importance of video as a means of information and data transmission.

Forget Nielsen, Tubular + Cloudera Get the Scoop on Video

No one watches television anymore.

OK, maybe that’s an overstatement. But follow the youngest set of millennials around and you’ll find they spend more time watching YouTube than anything else. Next, look at what social network they use most often. It’s YouTube, not Facebook. Search engine? YouTube again.

So, if you’re an advertiser or publisher who wants to reach this audience, how do you know what to put in front of them or where to find them. Yesterday’s ratings giants, Nielsen and ComScore are still busy with TV, cable and radio which have nowhere near the volume, variety, variability, veracity or velocity (big data’s v’s) of YouTube and other video hosting sites like it.

How big a disparity is there? Consider this: 3 billion videos are played on YouTube every day and 100 hours of content are uploaded every minute.

Chaos in the Video Content Management Market

Enterprise video content management (VCM) doesn't really fit into enterprise content management (ECM). So it's not all that surprising that it has now developed its own space, however chaotic that may be.

According to Gartner’s latest Magic Quadrant for Video Content Management, the video content management market is immature. But it is developing rapidly, driven by parallel technologies like customer relationship management (CRM), enterprise collaboration technologies and e-commerce. And companies like Qumu, Panopto and Kaltura are leading the charge.

Just Because You Can Steal Content Doesn't Mean You Should

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You just finished preparing your first presentation for that big seminar at the annual meeting with the coolest pictures you could find on Google images and Flicker, the slickest YouTube videos and the hottest tracks from Pandora. You’re all set, right?

Not so fast, according to Gretchen Klebasko, associate general counsel and managing director of Intellectual Property at Legg Mason. While those sites offer a wealth of media for the asking, much of the material may be considered pirated if you use it. The legal problems begin with the difference between “free to view” versus “free to use.”

The Copyright Clearance Center’s overly wordy titled webinar: “Video, Music and Text, Oh My...Managing Copyright Compliance in a Multimedia World,” does a good job of explaining those differences in plain language. It also explains how to avoid the plethora of media materials that could get an individual or a company in legal hot water.

Klebasko has an impressive litigation background, but stuck with lay-language and delivered helpful information in a succinct presentation that doesn’t talk down to the participants. (Her full disclosure includes Legg Mason’s “wonderful working relationship with CCC.”)

Salesforce's Desk.com Embeds Video in Customer Support

The next generation of Salesforce's Desk.com platform is going visual -- as in video support. The customer relationship management (CRM) giant just introduced a new Salesforce Desk.com Support Center, which includes video customer support. 

The news comes a little more than a month after Salesforce updated its acquired platform with a new intelligent agent console and a mobile app and reporting engine -- among other enhancements -- for all in one automated customer service. 

Are Marketers Having Success with B2B Video?

About 82 percent of marketers are having success with B2B video — but only 15 percent describe themselves as "very successful."

That's one of the findings from a new report that evaluates tactics marketers use to maximize the impact of B2B video. But the report "B2B Video Marketing: B2B Benchmarks and Best Practices" also raises questions about whether tactics for marketing content can be separated from the content itself. The report was sponsored by video marketing and analytics firm Vidyard and conducted by marketing researchers Demand Metric with Ascend2. 

Personify Explores a New Dimension in Collaboration

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Think about the worst part of the last online webinar you attended. Was it all those faceless slides?  Thought so.

And so did Sanjay Patel, CEO of Personify. Since 2009, he's been working on a way to enhance collaborative communications like webinars, chats and hangouts by adding depth-sensing, 3D cameras.

For most people, the mere mention of 3D conjures up visions of space monsters reaching out for them in a darkened movie theater. That's not what we're talking about here.

Dig into Your Data to Delight Your Customers #SDLInnovate

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When preaching the gospel of customer experience management, it helps if a CEO has transformed his own company as Mark Lancaster has changed SDL.

Lancaster opened his company's conference in San Francisco today -- the third in a series of five global events -- with a sermon on the importance of analyzing data to better understand and serve customers.

He began by noting he led SDL's own  "reinvention" in that area last year, building a company that now competes with a suite of products in analytics, social, documentation, campaign management, e-commerce, web, mobile and other areas.

Google Joins Publishers, Marketers in Video Ad Marketplace

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There's no denying the power of television advertising.

Josh Jacobs, global CEO of Accuen and president of Platforms and Partnerships at the Omnicom Media Group, admitted this in a videoconference today with Google.

Television offers "great story-telling," Jacobs told the Google customer advisory board audience today. "It's a canvas for wonderful things."

But online can be even better for marketers, he said.

Google feels the same.

Google announced today "Google Partner Select," a premium programmatic marketplace they said connects a select set of publishers investing in top-quality video with the brands that want to buy against it. Google discussed its latest Ad venture at the DoubleClick customer advisory board live-streamed from Scottsdale, Ariz. 

It's putting stock into making online video marketing and advertising a "true alternative to television," as Jacobs, a Google partner, put it.

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