Video News & Articles

Once there were radios, then came television, and now, with computers quickly becoming America’s primary source of entertainment, advertisers are being forced to take notice. The latest trends in online advertising reflect this changing vantage point, as a new analysis from eMarketer shows video will be the fastest growing digital ad format over the coming years, slowly but surely gaining momentum against search and banner ads. The oracle has spoken. 

Future Francis Ford Coppolas have a new option for producing movies on the go. Avid has released its home non-linear video editing software, Avid Studio, for the iPad. Will iMovie users be enticed to try it?

In the last year or so, Vimeo, the video sharing site, has reached 50 million users worldwide up from 30 million a year ago. In fact, it’s fairly common to have video links across social networks redirect to Vimeo. Its growing popularity has lead Vimeo to undergo a website design that provides registered users with a better Vimeo experience.

At a technology level, there seems little to stop widely dispersed workers from collaborating in real time on many projects. But there are problems. According to a recent white paper from the Sand Hill Group and Citrix, the key to collaborative work is communications skills and supportive tools.

Agility Broadcast Solution is an out-of-the-box, customizable website for broadcasters in the media and entertainment industries. Agility CMS lets users manage content across digital channels, including websites, mobile apps and social media pages from one interface.

Every year the need for good digital asset management solutions grows, and as organizations look for ways to cut expenses while also tapping into market potential, leveraging existing assets becomes increasing important.

As mobile platforms become more and more popular as tools for information sharing and social networking, businesses are also looking into the potentials of location-targeting in marketing and collaboration. Smartphones and tablet computers -- including the iPhone, iPad, Android devices and others -- can also take advantage of location-awareness, with which a new social networking application by BitFlx (news, site) lets users share videos that are time-bound and location-aware.

Licensing content can be a headache, especially for authors and developers who wish to use other persons' or groups' work in their own. While photo-sharing sites have long since advocated the use of Creative Commons licenses, the concept is gaining ground in videos, and YouTube (news, site) is set to announce the integration of Creative Commons in videos and the cloud-based YouTube video editor.

Publishers that wish to take advantage of Kaltura's (news, site) open-source video platform to push their own services can now sign up with Kaltura's recently-launched Partner Program. Targeted at resellers, system integrators OEMs, media consultants and marketing agencies, the Partner Program provides a white-label edition of Kaltura's commercial offering.

NewsGator (news, site) introduced version 2 of its enterprise collaboration platform Social Sites 2010 last week, but it wasn't done with the enhancements. If you are looking for enterprise level video that includes social capabilities, then the Video Stream Solution package may be just the ticket.

Positive web engagement management requires novel yet concise means of attracting the user. Where does video fall within the spectrum of good and bad experiences?

Although the recent acquisition of Accordent (news, site) by Polycom is not throwing up the kinds of figures we have become used to in deals such as Oracle and Sun, Xerox and ACS or IBM and OpenLogix, the price tag of US$ 50 million still gets Polycom some potentially serious firepower.

Ektron (news, site) announced their Enterprise Technology Partner Program in November of last year. Since then they've developed a number of key partnership designed to integrate the best capabilities into their web engagement management platform. Today, they add to that partner list with video asset management provider Brightcove.

Have you ever wanted to be the middle of a video? Now you can. This week, XS2TheWorld, a mobile marketing and branding specialist based in Amsterdam, launched 360° Video, a mobile app that puts the user at the center of moving video for the iPhone 4 and iPad.

Grand projects often start from humble beginnings. When the folks at Lullabot (news, site) decided to offer their training through streaming video, they had no idea of the can of worms they'd open, or where it would take them.