There's no denying the power of television advertising.
Josh Jacobs, global CEO of Accuen and president of Platforms and Partnerships at the Omnicom Media Group, admitted this in a videoconference today with Google.
Television offers "great story-telling," Jacobs told the Google customer advisory board audience today. "It's a canvas for wonderful things."
But online can be even better for marketers, he said.
Google feels the same.
Google announced today "Google Partner Select," a premium programmatic marketplace they said connects a select set of publishers investing in top-quality video with the brands that want to buy against it. Google discussed its latest Ad venture at the DoubleClick customer advisory board live-streamed from Scottsdale, Ariz.
It's putting stock into making online video marketing and advertising a "true alternative to television," as Jacobs, a Google partner, put it.