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Video News & Analysis

Chaos in the Video Content Management Market

Enterprise video content management (VCM) doesn't really fit into enterprise content management (ECM). So it's not all that surprising that it has now developed its own space, however chaotic that may be.

According to Gartner’s latest Magic Quadrant for Video Content Management, the video content management market is immature. But it is developing rapidly, driven by parallel technologies like customer relationship management (CRM), enterprise collaboration technologies and e-commerce. And companies like Qumu, Panopto and Kaltura are leading the charge.

Just Because You Can Steal Content Doesn't Mean You Should

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You just finished preparing your first presentation for that big seminar at the annual meeting with the coolest pictures you could find on Google images and Flicker, the slickest YouTube videos and the hottest tracks from Pandora. You’re all set, right?

Not so fast, according to Gretchen Klebasko, associate general counsel and managing director of Intellectual Property at Legg Mason. While those sites offer a wealth of media for the asking, much of the material may be considered pirated if you use it. The legal problems begin with the difference between “free to view” versus “free to use.”

The Copyright Clearance Center’s overly wordy titled webinar: “Video, Music and Text, Oh My...Managing Copyright Compliance in a Multimedia World,” does a good job of explaining those differences in plain language. It also explains how to avoid the plethora of media materials that could get an individual or a company in legal hot water.

Klebasko has an impressive litigation background, but stuck with lay-language and delivered helpful information in a succinct presentation that doesn’t talk down to the participants. (Her full disclosure includes Legg Mason’s “wonderful working relationship with CCC.”)

Salesforce's Desk.com Embeds Video in Customer Support

The next generation of Salesforce's Desk.com platform is going visual -- as in video support. The customer relationship management (CRM) giant just introduced a new Salesforce Desk.com Support Center, which includes video customer support. 

The news comes a little more than a month after Salesforce updated its acquired platform with a new intelligent agent console and a mobile app and reporting engine -- among other enhancements -- for all in one automated customer service. 

Are Marketers Having Success with B2B Video?

About 82 percent of marketers are having success with B2B video — but only 15 percent describe themselves as "very successful."

That's one of the findings from a new report that evaluates tactics marketers use to maximize the impact of B2B video. But the report "B2B Video Marketing: B2B Benchmarks and Best Practices" also raises questions about whether tactics for marketing content can be separated from the content itself. The report was sponsored by video marketing and analytics firm Vidyard and conducted by marketing researchers Demand Metric with Ascend2. 

Personify Explores a New Dimension in Collaboration

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Think about the worst part of the last online webinar you attended. Was it all those faceless slides?  Thought so.

And so did Sanjay Patel, CEO of Personify. Since 2009, he's been working on a way to enhance collaborative communications like webinars, chats and hangouts by adding depth-sensing, 3D cameras.

For most people, the mere mention of 3D conjures up visions of space monsters reaching out for them in a darkened movie theater. That's not what we're talking about here.

Dig into Your Data to Delight Your Customers #SDLInnovate

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When preaching the gospel of customer experience management, it helps if a CEO has transformed his own company as Mark Lancaster has changed SDL.

Lancaster opened his company's conference in San Francisco today -- the third in a series of five global events -- with a sermon on the importance of analyzing data to better understand and serve customers.

He began by noting he led SDL's own  "reinvention" in that area last year, building a company that now competes with a suite of products in analytics, social, documentation, campaign management, e-commerce, web, mobile and other areas.

Google Joins Publishers, Marketers in Video Ad Marketplace

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There's no denying the power of television advertising.

Josh Jacobs, global CEO of Accuen and president of Platforms and Partnerships at the Omnicom Media Group, admitted this in a videoconference today with Google.

Television offers "great story-telling," Jacobs told the Google customer advisory board audience today. "It's a canvas for wonderful things."

But online can be even better for marketers, he said.

Google feels the same.

Google announced today "Google Partner Select," a premium programmatic marketplace they said connects a select set of publishers investing in top-quality video with the brands that want to buy against it. Google discussed its latest Ad venture at the DoubleClick customer advisory board live-streamed from Scottsdale, Ariz. 

It's putting stock into making online video marketing and advertising a "true alternative to television," as Jacobs, a Google partner, put it.

What DAM Manager Cares About Text? #DAMNY [Video]

Crowd by Asa Aarons.jpgNot everyone can define Digital Asset Management (DAM). But everyone who uses the web depends on it, in one way or another. As the organizers of the 11th annual DAM NY conference in New York City last week explained, DAM Managers are "firmly in the front line of 'digital first responders.'"

"Digital assets are now central in every aspect of business engagement. From product development to brand assertion to content sales, and investor relations, digital assets are out there delivering knowledge and collecting insights. Managing those digital assets well is vital for organizational success — day in and day out." -- Henry Stewart Events

DAM is all about rich media: digital photographs, animations, videos and music.

So there's no point in wasting time with words. We're going to share the experience of attending the conference on The Art and Practice of Managing Digital Media in the way DAM aficionados understand best — with sound and images.

Turn Videos Into Conversions, RAMP Exec Says

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Forget the cute kitties, hot garage bands and scantily clad men and women. There are much better ways to get members of your target audience to watch your video.

Even better, you can convert those viewers into customers, and you won't even have to show your embarrassing skateboarding accident to the world.

Like almost everything else in marketing today, it comes down to customer experience, according to RAMP President and COO Stuart Patterson. Are you giving the viewer the experience they want, the way they want it, when they need it?

3 Lessons from Marketo #mktgnation2014

2014-08-April-Mike Litt.jpgFace it. Between personalization, video, mobile and big data, it's not easy to keep up with all that's happening in digital marketing today.

To help, CMSWire dropped into three well-attended sessions at Marketo's Marketing Nation Summit in San Francisco today to find out what you need to know about video, real time personalization and user testing.

None fell into the category of rocket science, yet each drew 200 to 300 professional marketers who listened intently, then asked lots of questions. Here are some of the highlights.

New England Patriots Content Chief Talks Social, Video, Analytics

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Fred Kirsch, vice president of content and publisher for the New England Patriots — the NFL team —knows a little something about moving and managing content. Huge amounts of content.

In the emerging omnichannel world, that's a complex job -- not only the production and management of content itself, but how it is marketed and distributed over multiple platforms including web and mobile. He's a great guy to talk to, and CMSWire.com was fortunate enough to interview him last week.

4 Ways to Make Yammer a Better Workplace Tool

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Ever since Microsoft bought Yammer in June 2012 and announced plans to integrate it with SharePoint, there has been considerable interest in the social network and getting the most out of it. Now GoodData has entered the fray. It researched how companies use Yammer in the enterprise, and offers four suggestions for improvement.

A Look Back: 5 Customer Experience Trends from 2013

A Look Back: 5 Customer Experience Trends from 2013Customer experience management has never been more comprehensive or sophisticated. And that's a good thing because customers have never been more demanding, connected or empowered — realities that became exceptionally clear this year.

Nobody puts consumers in the corner anymore — or anywhere else, for that matter — at least if they have long-term plans to stay in business. 2013 was the year customer experience management (CXM) matured and expanded, exploding from websites to mobile devices, brick-and-mortar stores, customer contact centers and more.

In retrospect, 2013 may go down as the year marketers shifted their focus from broad, amorphous groups of customers to targeted, personalized, omnichannel, shared experiences for each one. It was, in many ways, a seismic shift in attitude, powered by five key customer experience trends.

Need Help? Google Offers New Video Chat Option

image-googlehelpoutsreview-2013.pngGoogle has brought the concept of advice videos to its Hangouts service with a new service called, appropriately called Helpouts. Users can access free and paid advice through live video chat sessions, which can be recorded, scheduled and, of course, shared on Google+.

It's a new way of responding to that often heard response to difficult questions — Google It!

Why DAM Still Matters [Infographic]

So far this month we've been making a case for DAM. We've compared the need for digital asset management to the necessity of one's kitchen, and listed the direct benefits implementing a DAM system can afford you. If you're still not convinced that DAM is still relevant, we've got more information. You might even call it DAMning. (Okay, I'll stop that now.)

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