Viral Marketing News & Articles

Earlier this month, publishers from all over gathered at O'Reilly Tools of Change conference for publishers in New York City.  What you might think would be a dismal, disheartened group, instead turned out to be inspired industry professionals. With more attendees than last year, TOC honed in on the pulse of web publishing, beating steadily and heartily, as ever.  The participants were excited and anxious, but more importantly they were hopeful.

Impelsys, an online global publisher, was among those at TOC and they, too felt the invigorated spirit. Last week, we reported that Impelsys had just signed more than 150 publishers to their web publishing portal, iPublish Central. This week we caught up with Sameer Shariff, founder and CEO of Impelsys to talk about its successes and future in the publishing industry.