Content Management Matters ™

There are many out there attempting to rule the face of social web and provide an answer to the time consuming-ness of being social on the internet. Names such as Google, Facebook, and FriendFeed have been at the forefront lately. Enter stage left…SocialThing, the newest contender to facilitate being social online.

Web 2.0 brought about the evolution of the social web. But there have always been challenges working socially on the web, especially with social marketing or social networking. The challenge is that it can be difficult to stay active socially, even just in your niche. Google is trying to change that.

An interesting article in BusinessWeek poses an intriguing question: what is driving new media (think Web 2.0 and 3.0) -- content builders or technology developers?

Because more people are blogging than are programming, BusinessWeek author Jon Fine suggests that "In the tug-of-war between the right-brain of media and the left-brain of the platform builders, the latter have the upper hand."

When I say "contextual content network," you say "pattern proximity." Got it?

Contextual content network. (Pattern proximity!)

Very good. Now what exactly does that mean?

A start-up called Proximic has launched a network designed to overcome the limitations of contextual advertising technologies; that is, search and online advertising platforms based on keywords, which tend to miss the "core meaning of articles," result in irrelevant or inappropriate advertisements, and make it harder to monetize online properties.

Riding the hype of the Semantic Web (it isn't just around the corner; it will also make you blush), which Content Wrangler says will consist of "technologies that help people 'do stuff'," a geeky set of musicologists give us SeeqPod.

In its own way, the concept is pretty clever. You hit SeeqPod, conduct a search for a song, and in Google speed, you get real-live playable results.

There's a reason why dating will soon be dead: the Semantic Web. The universe would be hard pressed to find another who knows what you really want more than Nova Spivack, who's got a dream for artificial intelligence on the Web.