Content Management Matters ™

In 1990, Rock the Vote was born. Soon after, Choose or Lose was created.

These MTV campaigns worked to "build the political clout and engagement of young people in order to achieve progressive change in our country."

More than a decade later, Street Team '08 takes the stage.

Whereas previous campaigns relied heavily on celebrity rock and pop stars to carry their message, today MTV is capitalizing on the popularity of citizen journalism to help them cover the 2008 elections.

Agence France-Presse, the international news agency, has launched the AFP Foundation with the goal to train journalists in developing countries and help humanitarian groups and other enterprises with media training.

The foundation will work to promote higher standards of journalism around the world.

Traffic is high and the living is easy, unless you're a local online paper.

A report from the Joan Shorenstein Center on the Press, Politics and Public Policy at John F. Kennedy School of Government called "Creative Destruction: An Exploratory Look at News on the Internet" looked at the traffic of 160 news-based websites over a yearlong period.

What they found indicates that "websites of national 'brand-name' newspapers are growing," while those of many local papers are not.

It started with a few principles then progressed to online metrics, new social networks and it looks like it's going down in a firestorm over free content. All the while, publishers of traditional print media are frantically wondering where it all went wrong.

What tangled web are Web journalists weaving, and where is it all going?