Web Advertising News & Articles

This week, we look at how web publishing can help children and Google's new push for the ad dollars of local businesses.

This week in web publishing we learn that Clinton loves his iPhone; consumers create more challenges for newspapers; and Wired changes the definition of a digital magazine.

5to1.com was created to bring balance back to the marketplace by giving publishers equal control in the ad placement process. So it's appropriate that this week they've announced a new innovative advertising platform.

Unveiled at TechCrunch50 in San Francisco, attendees got to see what has been boasted as the "only self-service ad publishing platform" to automate ad placement. In other words, it allows publishers and content managers to program relevant ad placements to the appropriate context, at the appropriate time and for the right audience.

Back in June, Mediaspectrum (news, site) launched its online publishing 2.0 platform, aiming to help web publishers manage editorial content and streamline workflows. Starting today, Mediaspectrum puts its media platform in the cloud.

The Cloud Computing Platform promises to integrate both advertising and editorial content management. As a result, web publishers can change the way future media companies compete and operate.

Web publishing is alive with activity. From acquisitions to spending advertising dollars, the industry can be up one day and down the next. Same is true for journalism. One day it will be saved, the next it's extinct. Today, web publishing promises some optimism about the future of journalism, advertising and social media. 

Last summer, Microsoft tossed Microsoft PubCenter to the wolves (beta testers) to see how it would do. Recently, some extremely positive feedback has surfaced.

The mega company’s advertising program, which was originally thought to be gearing up to be some serious competition for Google AdSense and Yahoo Publisher network, is currently being tested through ad network YieldBuild. Interestingly, the network reports that the program will work better alongside its competition rather than in place of it.

According to the report Nothing But Net: Outlook for Global Internet Stocks in 2009, released on Monday (Jan. 5, 2009) by J.P. Morgan Securities Inc., performance-based advertising has gained a larger and larger share of the total online advertising market over the past five years. In particular, the report isolates online video, social networking and Brand Ads for growth analysis.

And why not PBA? Who wins when some convoluted methodology is put in place whereby every site becomes an affilliate marketer? No up front conventional brand ad placement costs, the onus of generating leads is shifted to the ad host, no remuneration for the creativity behind a site that generates millions of CPM’s—the advertiser wins! Another lurch toward institutionalized chiseling and no-risk corporate shenanigans.