Web Analytics News & Articles

How can you deliver optimal online customer experiences across channels? What tools and processes must be in place? How do you connect web analytics and customer data? What is big data and what skills do you need to make smart use of it?

CMSWire explored these questions and many more in our May 2 webinar, "Using Analytics and Customer Data to Build Great Customer Experiences."

The event featured Dan Keldsen, partner at Human 1.0 and Kevin Cochrane, VP Product Marketing for Web Experience Management at Adobe. For those of you who could not attend the live event, this redux gives you a summary of who said what and why it’s important -- and includes the full video of the webinar at the end of the article.

There is a chasm between those who create content and those who consume it. The Web allows us to bridge that chasm.

This Friday, we offer up a little relationship advice. With spring in full swing, love is in the air and we’re all feeling a little flirty and looking to spice up our daily routines with more passion. But with it so easy to stray nowadays, how can we ensure that those with whom we are engaged stay committed and loyal? Knowing the signs of a wandering eye can help, as can showing a little interest yourself. We’re talking about your customers, of course (this isn’t Cosmo) and thanks to folks at Maxymiser, there’s now a handy infographic to help us identify the 5 Signs Your Online Customers are Cheating On You.

Last month we reported that Google Analytics was launching a set of social reports aimed at helping users measure their social reach more accurately. Last week it officially rolled out its social reporting tools and announced a few additions that didn’t make our first go-round.  

Forget the Magic Quadrant, and say hello to the internet marketing map. WordStream, provider of best-in-class search marketing solutions, has released its 2012 Internet Marketing 150, which compiles the top software and SaaS providers currently doing business in 10 major business categories. 

Recently we reported that many marketers are under pressure to deliver convincing results to prove that their social media efforts are worth the investment. While it depends on what your goals are, Google Analytics is making it a little bit easier to figure out which social channels actually drive value for your business and which tactics are most effective.

When it comes to big data, just how much of it is used to leverage your site’s analytics? Thanks to the Dachis Group and its new SaaS product, Advocate Insight, you can monitor and measure the daily interactions in an effort to identify a brand’s most passionate and engaged customers across their social footprint.

Analytics provider Parse.ly announced its flagship product Dash, moving the technology from beta status to general availability, in a supported content publishing system.

The company calls Dash a predictive content optimization platform that targets publishers with a purpose-built system offering deep web content analysis "...at a massive scale" with the promise of producing data insights that will optimize web content performance.

In the 2011 GreenBook Research Industry Trends, many notable trends within the global market research industry have been revealed.

In a boost to Adobe's newest digital marketing initiatives, Searchmetrics announced its search and social analytics software can be turned on via the Genesis Wizard, in both Adobe SiteCatalyst and SearchCenter+, opening new levels of transparency to Organic and Paid Search on an international scale, from one underlying data set.  

It's a significant advancement that now allows e-marketers to simultaneously view and measure their organic and paid search campaigns, side-by-side. 

This morning, Google took yet another new project out of beta. Think Insights is an "information and resource hub for marketers" that features a smorgasbord of helpful tools and up-to-date studies, trends and videos.

For the third year in a row, research firm IDC has kicked out its list of 10 Innovative Application Companies Under $100M to Watch. 

Multi-channel is the new social media. Everywhere you go, it’s multi-channel this and multi-channel that -- and for good reason. It’s not just the website you need to write for. It’s mobile devices, tablet devices, social networks, micro-blogs and more. All of your content must cater to these formats, while delivering a unique and tailored fit for your users. Once you’ve mastered that (you have, haven’t you?), it stands to reason that you’ll need to measure it all and analyze what it means. Think that traditional web analytics will do the trick? Think again.

This week in the Google-verse we got an accidental sneak peak at the new look of Gmail, handy new visual features in Analytics, and a goodbye letter from dear ol' Buzz. 

Adobe dug further down analytics with the immediate availability of AudienceResearch, a new audience measurement tool that grants publishers and digital marketers with certified metrics.