Web Analytics News & Articles

Analytics provider Parse.ly announced its flagship product Dash, moving the technology from beta status to general availability, in a supported content publishing system.

The company calls Dash a predictive content optimization platform that targets publishers with a purpose-built system offering deep web content analysis "...at a massive scale" with the promise of producing data insights that will optimize web content performance.

In the 2011 GreenBook Research Industry Trends, many notable trends within the global market research industry have been revealed.

In a boost to Adobe's newest digital marketing initiatives, Searchmetrics announced its search and social analytics software can be turned on via the Genesis Wizard, in both Adobe SiteCatalyst and SearchCenter+, opening new levels of transparency to Organic and Paid Search on an international scale, from one underlying data set.  

It's a significant advancement that now allows e-marketers to simultaneously view and measure their organic and paid search campaigns, side-by-side. 

This morning, Google took yet another new project out of beta. Think Insights is an "information and resource hub for marketers" that features a smorgasbord of helpful tools and up-to-date studies, trends and videos.

For the third year in a row, research firm IDC has kicked out its list of 10 Innovative Application Companies Under $100M to Watch. 

Multi-channel is the new social media. Everywhere you go, it’s multi-channel this and multi-channel that -- and for good reason. It’s not just the website you need to write for. It’s mobile devices, tablet devices, social networks, micro-blogs and more. All of your content must cater to these formats, while delivering a unique and tailored fit for your users. Once you’ve mastered that (you have, haven’t you?), it stands to reason that you’ll need to measure it all and analyze what it means. Think that traditional web analytics will do the trick? Think again.

This week in the Google-verse we got an accidental sneak peak at the new look of Gmail, handy new visual features in Analytics, and a goodbye letter from dear ol' Buzz. 

Adobe dug further down analytics with the immediate availability of AudienceResearch, a new audience measurement tool that grants publishers and digital marketers with certified metrics. 

Yesterday we discussed the leaders of The Forrester Wave: Web Analytics, Q4 2011, a report that highlights who's who in the market. This time around we're here with a review of the strong performers and contenders: Google, AT Internet and Yahoo. 

Forrester kicked out a new Wave report that focuses on the best Web Analytics platforms offered today. Read on to see who made the cut, as well as where you can expect this market to move in the following months. 

When compared to other Web analytics tools, Google Analytics has always fallen short in the timing department. Thankfully, that all ended a little over a week ago when the Internet giant added same-day statistical reports to the family. Let's take a look at how they work:

iPerceptions has done well with its 4Q Suite, a set of web-focused Voice of Customer (VoC) analytics tools. So well, in fact, that Google crowned it the winner of the Google Analytics Partner Summit third-party application competition. Here's a look at why.

Adobe has partnered with OptiMine in order to add keyword performance predictive analytics to the Adobe SearchCenter+ search marketing management system.  

Looks like Attensity is getting with the social times. The company announced the addition of a Facebook module to its analytics and engagement application, enabling business users to extract business insights from the network's comments, posts and surveys.

Want to know how much traffic your website receives from Twitter? Now that our fine feathered friend offers its own in-house analytics platform, figuring out the exact answer to that question should be a cakewalk.