Web Analytics News & Articles

In the most recent version of its Digital Publishing Suite, Adobe has added previewing and embedding capabilities as well as updating older features, such as iPhone support and analytics.

If you are looking to optimize your digital content to meet the needs of your customer base, then the latest version of eZ's Live Viewer should get you on your way.

Using the built in visualization tools in Google Analytics is like kissing your sister. Sometimes necessary, never a treat.

Web analytics seem to be as old as the Internet itself. And don’t get me wrong, they have proven useful, and still continue to do so, even with today’s ever-advancing online technologies. But all too often I see marketers leaning on web analytics to not only answer questions, but to make decisions about what their customers want and need.

Exponential growth of customer data, and the difficulties most marketers have in keeping up with that growth, are creating a situation where marketers are “data-rich and insight-poor.” Findings of a new survey from Infogroup Targeting Solutions and Yesmail Interactive indicate that during 2013, marketers plan to increase spending and hiring to help keep pace with the explosion of customer data and turn it into actionable insight.

Adobe is releasing the latest edition of its Digital Publishing Suite. Version 24 includes expanded device support and analytical capabilities, among other upgraded and new features.

Sitecore's Senior VP of Product Marketing, Darren Guarnaccia provided an updated Roadmap for Sitecore's stable of product offerings during the Sitecore Symposium 2012 North America in Las Vegas. There's quite a few interesting improvements and additions that will be of interest to both business and technical users.

Sitecore is kicking off Day Three of Sitecore Symposium 2012 North America in Las Vegas, their expanded conference for the Sitecore user and partner community, and the first North American conference not held in Boston.

Do you have an e-Commerce website? If you do, you're most likely using a web analytics tool to gather actionable insight from your current customers. Beyond straight sales numbers, I use the various e-Commerce reports within the Google Analytics interface to determine where our customers are coming from and what marketing campaigns are paying off. I'm going to go through a method I use to help track these items.

Your digital channels aren't fields of dreams. You can’t just build them and wait for engaged people to come.

Managers of digital channels must intelligently engage their visitors -- and that’s not an easy task. CMSWire, Semphonic and Sitecore recently explored the topic of Smarter Web Engagement during a live webinar and even livelier Q&A session. Here's the written recap and the full video replay.

Add tag management to the growing list of Google tools. The technology giant announced this week the first release of its free Tag Manager.

Every organization captures data -- social media analytics, customer interactions, website traffic and other metrics, the list goes on. That the amount of data collected is growing exponentially is no surprise, that technologies are emerging every day to help us capture and analyze this data is also no surprise. But how are these analytics and data support tools changing to help better support the customer experience and what can we expect from these technologies in the next few years? That's the question we asked our esteemed panel in today's Discussion Point.

In the seven years since Google Analytics launched, the realm of analytics has changed hands from the purview of the IT department to the marketing department and beyond. But just because we can readily access the tools does not mean that we are necessarily putting them to good use. To gain some insight into this we interviewed Brian Clifton, author, consultant and trainer, who specializes in performance optimization using Google Analytics.

If any one had any doubt that there is money in tag management, then the announcement today that enterprise tag management vendor Ensighten has managed to raise US$ 15.5 million in Series A financing should knock those doubts right on the head.

There’s not really much you can do about web tracking, so you might as well figure out how you can take advantage of it.

This was the theme of Web Tracking for You, a session at the tenth Black Hat security conference in Las Vegas presented by Gregory Fleischer.