Web Analytics News & Analysis
| Thursday Oct 24, 2013
Large e-commerce sites have "deciphered some very successful formulas for giving users what they want," according to a new benchmark report from ClickTale, a provider of customer experience analytics and web analytics services.
Chalk it up to higher investments in testing and optimization -- and their abilities to attract higher shares of returning visitors.
| Tuesday Oct 8, 2013
How do your visitors actually interact with your Website? Israel-based ClickTale is now offering a free version of its user recording and analysis technology, which is designed to let site owners see and better understand the answer to that question.
| Tuesday Sep 17, 2013
Does your organization get support from the top for social business initiatives -- or not?
| Thursday Sep 12, 2013
Social media platform strategies must be a little more than producing a few “likes” on product pages and attracting a bunch of retweets. You need to know the true value behind your organization’s activity in the social media sphere, and have data that really means something for your brand health and ROI.
| Friday Sep 6, 2013
For Google, offline conversion data is meeting existing AdWords conversion data. For Marketo, the marketing automation vendor giant, this opened a door for integration with the new feature.
For B2B marketers, this means offline data will now be joined with online data, and you can now view hard results on what customer clicks mean before they make an offline purchase.
| Thursday Aug 29, 2013
Where data is big, there are innovative companies and products trying to make analysis of such data a small and easy task. And some are making a splash here, according to a new set of awards in big data announced this month.
| Friday Jun 14, 2013
For the on-the-go employee, analytics is becoming a popular app to have on their mobile device. This week we see two new Google analytics focused mobile apps from Analytics3D and Metia.
| Wednesday Jun 5, 2013
At the Digital Analytics Association DC Symposium yesterday, we experienced the past, present and future of digital analytics. In just a few hours, we worked passed the basics of what makes a great digital analyst, explored the art of analysis, learned how to tell a story across channels and media, and hypothesized about the future of digital analytics.
| Wednesday May 22, 2013
The mobile web is growing up. ClickTale, who just last year introduced ClickTale Mobile has evolved the mobile usability and analytics program into ClickTale Touch, which allows businesses to view their mobile customers’ “True-to-Life User Experience."
| Thursday May 2, 2013
In the most recent version of its Digital Publishing Suite, Adobe has added previewing and embedding capabilities as well as updating older features, such as iPhone support and analytics.
| Tuesday Apr 16, 2013
If you are looking to optimize your digital content to meet the needs of your customer base, then the latest version of eZ's Live Viewer should get you on your way.
| Thursday Mar 21, 2013
Using the built in visualization tools in Google Analytics is like kissing your sister. Sometimes necessary, never a treat.
| Tuesday Feb 26, 2013
Web analytics seem to be as old as the Internet itself. And don’t get me wrong, they have proven useful, and still continue to do so, even with today’s ever-advancing online technologies. But all too often I see marketers leaning on web analytics to not only answer questions, but to make decisions about what their customers want and need.
| Thursday Feb 21, 2013
Exponential growth of customer data, and the difficulties most marketers have in keeping up with that growth, are creating a situation where marketers are “data-rich and insight-poor.” Findings of a new survey from Infogroup Targeting Solutions and Yesmail Interactive indicate that during 2013, marketers plan to increase spending and hiring to help keep pace with the explosion of customer data and turn it into actionable insight.
| Friday Nov 9, 2012
Adobe is releasing the latest edition of its Digital Publishing Suite. Version 24 includes expanded device support and analytical capabilities, among other upgraded and new features.