When it comes to marketing, we are in fact special, beautiful and unique snowflakes. Enterprise intelligence company Webtrends (news, site) has enhanced their suite to reflect this belief, adding new segmentation capabilities for individual evaluation.
This week Google opened a new laboratory. Dubbed Ad Innovations, the experimental space is designed to encourage the exploration of new marketing technologies, and already comes with a load of interesting tools. A remarketing and analytics tool are among the first to be highlighted.
As the May 12th release date draws nearer, Microsoft continues to release teaser tidbits of information about SharePoint 2010. The latest to leak is a look at the platform’s new integrated Web analytics service.
As the quest to understand Web analytics continues, Omniture (news, site) is doing what they can to provide the answers. Their recent partnership with Kampyle, a company specializing in customer feedback, is one of the latest attempts.
A lot of people were excited to learn that Sitecore (news, site) grew 40 percent in 2009, so we’re happy to report that the Web CMS provider is spreading its services even further by opening a new office in Japan—their first location in the Asia region.
Well, it looks like Web analytics is making the headlines just about everywhere this year. Australian startup Effective Measure, for example, just raised US$ 4 million in a first round of funding from Rho Ventures.
Our latest poll showed that while web analytics usage by our readership was strong for a good number of you, more than 65% of respondents have significant work to do. Here's a review of the results peppered with the opinions and commentary of some experts in the analytics space.
There has been a lot of discussion around what is better, integrated analytics or third party analytics solutions. But the discussion doesn't start there. It should start with just how well you use your analytics to drive your business decisions and user experience improvement decisions.
And thus our question for you this week is this:
The poll will be open through Sunday, February 14th, so have your say now. Stay tuned for the results of our Top DAM Challenges poll from last week.
If you don’t remember when CrownPeak (news, site) added their own testing, targeting and measurement tools last November, then don’t worry. They’re adding similar tools -- again -- but this time it’s via integration with Omniture (news, site).
Webtrends (news, site) made a double-whammy announcement at this year’s Engage 2010 conference. The Web analytics solution provider released both advanced targeting capabilities and Webtrends Mobile Analytics. Heads up marketers, this one’s for you.
Web content management got a lot of attention in 2009. The old way of doing things was declared over and a new way of thinking declared necessary. Many things changed, from the economic environment to the way Web CMS products are being built and deployed.
What we started seeing is that systems can't just slide by with basic functionality, or traditional deployment models. And one of the things we did before skipping out for our holiday break was to talk about the current trends in web content management.
Here's a recap:
Platform vs Specialization: We are seeing the division of WCM platforms and vendors offering specialized WCM point solutions. We are also having great discussions on the beloved WCM acronym and where its future lies.
Integration of Web Analytics: The needs to provide engaging user experiences is more important than ever before. But do we really need our analytics solutions to be tightly integrated? The debate is on.
Tightly Integrated Search: We've always had some kind of search within our WCMs -- or at least we should have -- whether it was part of the solution or third party. But now the move towards tighter integration is upon us.
Cloud Hosted vs SaaS: The battle for the cloud: is the best approach cloud hosted or SaaS? Some vendors will straddle the fence, while others will stand their ground.
Integration of Social Media: Lots of social media functionality in WCM systems, a little bit of WCM in social computing apps. Are the two converging? Or just battling for prime time real estate?
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