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Web Analytics News & Analysis

Social Media Analysis: Forever Hindered by Privacy Concerns?

As social network-infused business solutions continue to grow exponentially, so does the need to analyze the importance of the resulting relationships for better performance and productivity. And yet, Gartner predicts only 25% of enterprises will routinely evaluate these data through 2015. The culprit? Privacy concerns.  

It's Time to Rethink Your Approach to Analytics

Most organizations have spent precious little energy on an analytics strategy, and even fewer have structured their organizations in such a way as to give analytics data the life it deserves.

Phil Kemelor of consulting firm Semphonic asserts these things and more. You -- yes, you there -- are probably not so good at using your data. And if you don't fix that soon, says he, the coming multi-channel analytics tsunami is going to overwhelm you. Either that or you'll just keep right on going, flying blind -- while your competitors continue refining.

Jahia EE 6.1 Offers Semantic Search, Improved Social Media Modules

150_jahialogo_2009.jpgJahia (news, site) adds the latest must-have buzzwords to its all-in-one web content, document management and portal system.

Optimizing Your Webtrends Analytics with Quantivo

Optimizing Your Webtrends Analytics with QuantivoRemember Quantivo (news, site)? They've got that SaaS application designed to bring behavioral Web analytics data down to a level that anyone can understand. And they've just optimized it to import Webtrends data.  

Webtrends Automates Audience Segmentation Across Channels

Webtrends Automates Audience Segmentation Across ChannelsWhen it comes to marketing, we are in fact special, beautiful and unique snowflakes. Enterprise intelligence company Webtrends (news, site) has enhanced their suite to reflect this belief, adding new segmentation capabilities for individual evaluation. 

Google Ads Lab Helps Marketers, Features Built-in Analytics

This week Google opened a new laboratory. Dubbed Ad Innovations, the experimental space is designed to encourage the exploration of new marketing technologies, and already comes with a load of interesting tools. A remarketing and analytics tool are among the first to be highlighted.   

SharePoint 2010 Integrates Web Analytics Service

SharePoint 2010 Integrates Web Analytics Service

As the May 12th release date draws nearer, Microsoft continues to release teaser tidbits of information about SharePoint 2010. The latest to leak is a look at the platform’s new integrated Web analytics service.       

Google Invites Web Users to Opt-Out of Google Analytics

What is perhaps an attempt to save a little face after several privacy disasters, Google has announced they’re working on a tool that will let users opt-out of being tracked by Google Analytics.  

Social Media Marketing with Facebook and Omniture

Social Media Marketing with Facebook and OmniturenWeb analytics company Omniture (news, site) bets that your brand has a Facebook application, and that you’d love to know how it’s performing.  

Web Analytics Gets Cozy with Customer Feedback

omniture_logo_2009.jpgAs the quest to understand Web analytics continues, Omniture (news, site) is doing what they can to provide the answers. Their recent partnership with Kampyle, a company specializing in customer feedback, is one of the latest attempts.  

Sitecore Expands into APAC with New Japan Office

Sitecore Expands into APAC with New Japan OfficeA lot of people were excited to learn that Sitecore (news, site) grew 40 percent in 2009, so we’re happy to report that the Web CMS provider is spreading its services even further by opening a new office in Japan—their first location in the Asia region.

Webtrends Now Measures Facebook Analytics

Webtrends Now Measures Facebook AnalyticsEver wonder what your Facebook campaigns are doing for you? Well, today Webtrends (news, site) attempts to answer that question with their new Facebook measurement capabilities. 

Effective Measure: Another $4 Million for Web Analytics

effective_measure_logo_10.JPGWell, it looks like Web analytics is making the headlines just about everywhere this year. Australian startup Effective Measure, for example, just raised US$ 4 million in a first round of funding from Rho Ventures.  

Poll Results: Web Analytics Need More Love

Our latest poll showed that while web analytics usage by our readership was strong for a good number of you, more than 65% of respondents have significant work to do.  Here's a review of the results peppered with the opinions and commentary of some experts in the analytics space.

Poll: How Useful is Your Web Analytics Data?

There has been a lot of discussion around what is better, integrated analytics or third party analytics solutions. But the discussion doesn't start there. It should start with just how well you use your analytics to drive your business decisions and user experience improvement decisions.

And thus our question for you this week is this:

The poll will be open through Sunday, February 14th, so have your say now. Stay tuned for the results of our Top DAM Challenges poll from last week.

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