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Web Analytics News & Analysis

Clicktale: 3 Types of Analytics for Usability Testing

clicktale_Logo.jpgA few weeks ago we took a look at the free tools available for conducting usability testing. While free is always welcome, using free products or services can have limitations. When looking at paid options, however, making a decision can be complicated. Recently we had the opportunity to talk with Clicktale, one of the major players in the usability game, about their product, its features and how it can help companies improve their site’s design and user experience.

SharePoint 2010 Infused with Webtrends Analytics

Webtrends Brings Analytics to SharePoint It's not just content management and social computing vendors who want to a part of SharePoint's ecosystem, analytics vendors are seeing the writing on the wall as well. Webtrends (newssite) arrives just in time to offer its analytic solution for SharePoint 2010.

Web Analytics: Waiting for the New Federal Government Cookie Policy

Is waiting for the White House's Office of Management and Budget (OMB) guidelines on a new Federal Government cookie policy like waiting for Godot? One might not be blamed for thinking as much.

Test and Optimize Web Analytics Performance with WASP 2.0

iperceptions_logo.JPGiPerceptions, like many analytics companies, aims to redefine market research by "boldly changing what it means to listen to customers."  Unlike many analytics companies, their solutions focus on testing performance. Their latest efforts take the form of WASP (Web Analytics Solution Provider) 2.0, a web-based tool for taking a deeper look at the state of analytics solutions. 

Track Facebook Marketing Efforts for Free with Apptraq

apptraq_logo.jpgSocial media marketing solutions just won’t stop cropping up. Japan’s latest is called AppTraq, a free analytics tool that specializes in the analysis of social technologies such as Facebook applications.  

SeeWhy Explains Why Conversion Strategies are Failing

SeeWhy Explains Why Conversion Strategies are Failing Nobody likes to hear that they're wrong, but real-time re-marketing company SeeWhy (news, site) recently published some research about common website conversion practices that suggests exactly that. 

Social Media Analysis: Forever Hindered by Privacy Concerns?

As social network-infused business solutions continue to grow exponentially, so does the need to analyze the importance of the resulting relationships for better performance and productivity. And yet, Gartner predicts only 25% of enterprises will routinely evaluate these data through 2015. The culprit? Privacy concerns.  

It's Time to Rethink Your Approach to Analytics

Most organizations have spent precious little energy on an analytics strategy, and even fewer have structured their organizations in such a way as to give analytics data the life it deserves.

Phil Kemelor of consulting firm Semphonic asserts these things and more. You -- yes, you there -- are probably not so good at using your data. And if you don't fix that soon, says he, the coming multi-channel analytics tsunami is going to overwhelm you. Either that or you'll just keep right on going, flying blind -- while your competitors continue refining.

Jahia EE 6.1 Offers Semantic Search, Improved Social Media Modules

150_jahialogo_2009.jpgJahia (news, site) adds the latest must-have buzzwords to its all-in-one web content, document management and portal system.

Optimizing Your Webtrends Analytics with Quantivo

Optimizing Your Webtrends Analytics with QuantivoRemember Quantivo (news, site)? They've got that SaaS application designed to bring behavioral Web analytics data down to a level that anyone can understand. And they've just optimized it to import Webtrends data.  

Webtrends Automates Audience Segmentation Across Channels

Webtrends Automates Audience Segmentation Across ChannelsWhen it comes to marketing, we are in fact special, beautiful and unique snowflakes. Enterprise intelligence company Webtrends (news, site) has enhanced their suite to reflect this belief, adding new segmentation capabilities for individual evaluation. 

Google Ads Lab Helps Marketers, Features Built-in Analytics

This week Google opened a new laboratory. Dubbed Ad Innovations, the experimental space is designed to encourage the exploration of new marketing technologies, and already comes with a load of interesting tools. A remarketing and analytics tool are among the first to be highlighted.   

SharePoint 2010 Integrates Web Analytics Service

SharePoint 2010 Integrates Web Analytics Service

As the May 12th release date draws nearer, Microsoft continues to release teaser tidbits of information about SharePoint 2010. The latest to leak is a look at the platform’s new integrated Web analytics service.       

Google Invites Web Users to Opt-Out of Google Analytics

What is perhaps an attempt to save a little face after several privacy disasters, Google has announced they’re working on a tool that will let users opt-out of being tracked by Google Analytics.  

Social Media Marketing with Facebook and Omniture

Social Media Marketing with Facebook and OmniturenWeb analytics company Omniture (news, site) bets that your brand has a Facebook application, and that you’d love to know how it’s performing.  

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