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Web Engagement News & Analysis

gShift Adds Twitter Trend Module to Its Marketing Arsenal

Does the marketing world need another trend-spotting tool for Twitter? Toronto-based gShift thinks so and today added a Social Keyword Research module to its web analytics platform for high-end clients.

The tool is designed to keep up with the 58 million daily posts on Twitter and help marketers create content that drives traffic by reflecting the interests of the targeted audience.

3 Basic Business Values of Customer Communities

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Online, customer-facing social communities are offering more options and greater complexity than ever before.

But what are the core business values to keep in sight? To find out, CMSWire.com spoke to a software vendor and an analyst. 

A CXM Retrospective: How the Customer Experience Has Evolved

Tis' the season for retrospectives. This year, I'm taking it to a whole new level. 

And on Sunday, We Retweet

We know a lot about Twitter. We know how B2B marketers,  digital marketers and marketing executives use it. We know some of your followers may be irrelevant. And we know how to optimize the microblogging platform for customer service. But the one thing that still alludes us is this: Do you know what drives the most retweets?

Content Curation Challenges Persist for Marketers

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Content marketing is never as easy as it sounds. First you have to identify your key audiences, messages and platforms. Then you have to create the content.  A new report sheds light on the challenges marketers face when it comes to creating unique content experiences. 

How Mobile and Social Are Changing Consumer Behaviors [Infographic]

Think back seven years or more. How did you make decisions to buy things? Maybe someone in your office told you about a sale at the local department store. Maybe you saw a billboard or an ad in the local newspaper. Or perhaps you just walked around you local mall until you spotted something that struck your fancy. Now, thanks to mobile and social technologies, the way we shop is being influenced by more than just sales. 

6 in 10 Advertisers Can't Measure the Impact of Digital Video

shutterstock_163230377.pngDo you have the right tools to measure the impact of your video advertising campaign? If you answered no, then you're not alone.

BrandAds surveyed more than 100 advertising professionals about the current state of digital video campaign measurement. It found 60 percent of advertisers are unsure how to measure the impact of their campaigns with the current tools and data on the market today.

Social Media Briefs: YouTube Outage, Twitter Pulls a Plug, the Secret Lives of Pins

Kitten in the Spotlight.jpgThis week: More social media outages, LinkedIn revealed Showcase Pages and new insight into the value and lifespan of a Pinterest pin.

 

In Digital Experiences, Real Time Service Counts: LivePerson Study

What do customers want in their digital experiences? A new report from real time customer engagement firm LivePerson offers some answers.

How To Measure the Value of Internal Communications [Infographic]

All month long, we've been investigating the company intranet. We've defined it, considered its relevancy and secrets for strategic success, as well as examined a possible intranet identity crisis. But how do you measure its value — that is, how do you know if your intranet is working? 

Social Media Briefs: SnapChat Snubs Facebook, Tweets with Images Engage More

This week, social media is like a Bravo TV show  — one day a billionaire tycoon wants to own you; the next, you're caught up in a sex scandal.

How to Optimize Mobile for Holiday Purchases [Infographic]

shutterstock_160053263.pngOnly nineteen more days until Cyber Monday — the day when customers, hungover from Thanksgiving meals and recovering from Black Friday brawls, go online to finish (or for some, start) their holiday shopping. Each year the competition to offer the best prices gets tougher. Those who are able to optimize their mobile channels will be the most successful.

Is Your Customer Experience Ready for the Holidays? [Infographic]

shutterstock_160880540.jpgThe holidays are here. There are only 47 days until Christmas. And this year, the first full night of Hanukkah and Thanksgiving coincide for the first time since 1888.

For the holiday shopper, time is of the essence. For the retailer, if you're not prepared to handle Black Friday sales, Cyber Deals and last-minute shopping, you'll be hard-pressed to meet the needs of your customers. Most of them expect to find what they want, when and where they want it.

Social Media Briefs: Snapchat Wins, Facebook Loses, Instagram Gains

Snapchat is worth billions. Facebook loses teens. Instagram gains brands. Thinkr uses only #hashtags.

Chief Customer Experience Officers Challenged by Security, Generation Gap

consero_customersatisfaction.png There’s no doubt that there are a plethora of resources available to help customer experience executives provide extraordinary opportunities and competitive advantage. But what challenges do they face? Consero investigated these issues in its Fall 2013 Customer Experience Data Survey.

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