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Web Engagement News & Analysis

Are You Too Old to Work in Tech? IT's Midlife Crisis

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IT has the reputation of being a young person's game.

Average tech workers are portrayed in media and industry lore as  20-somethings who spent their youth tinkering with code and playing video games.

The 40-something tech worker who cut his teeth on such technologies as mainframe computing? Let's hope he cashed in on the first dot-com boom or this second wave, because otherwise, his tech career is coming to an end.

In truth, nothing could be further from the truth, say IT recruiters and human resources staff contacted for this article.

Jeffrey Bowman on Demographics, Diversity and Reaching Customers

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You don't have to look far to realize the US has changed — and we're not talking about social and mobile. We're talking something far more basic … specifically, the people behind all those emerging technology trends.

There's more diversity than ever before, US Census data confirms. In fact, during the next five years, 80 percent of the country’s growth will come from multicultural and under-served audiences. 

So how can marketers and advertisers reach this changing population? 

Ask Jeffrey L. Bowman. Bowman is a senior partner and managing director at Ogilvy & Mather, an international advertising, marketing and public relations agency based in Manhattan. He's also the founder and chairman of the Cross Cultural Marketing & Communications Association (The CCMCA).

Gabie Boko: Be Bold, Courageous and Creative

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Gabrielle "Gabie" Boko defines leadership as being passionate about an idea that you can change hearts and minds. She thinks almost everyone is an expert in one way or another, and encourages people — especially women — to embrace their inner confidence. 

Boko is the executive vice president of marketing at Irvine, California-based Sage North America, which provides software to small and medium-sized businesses. Before her appointment in July 2013, she held senior marketing roles in a number of major software companies including SAP and Cognos. 

She also has marketing experience in smaller, entrepreneurial start-up businesses in areas such as performance management and business process management.  

Dave Ramsey: On Winning, Losing and Getting Personal

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What does Seth Godin — who writes the most popular marketing blog in the world — have in common with Dave Ramsey — financial author, radio host, TV personality and motivational speaker? They're two of the three co-hosts of Business Gets Personal, an event this week in New York City.

On Thursday, Ramsey, Godin and Gary Vaynerchuk, founder of Wine Library TV — a daily video blog about wine — will host Business Gets Personal at Lincoln Center in Manhattan. It will offer keynotes, panels and networking opportunities. The subtitle of the event: People, Passion and Perspiration.

Stock Photo Agency Adds Social to Search

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Sure a picture is worth a whole lotta words. But how do you find the right picture to use in your marketing?

As anyone who has combed the archives of a stock photo site can attest, it isn't easy. 

But Dreamstime, a stock photography agency based in Brentwood, Tenn., claims it has a solution. It's factoring social media into its search function.

Want to Understand Your Customers? Talk to Seth Godin

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Seth Godin writes the most popular marketing blog in the world — and he gets customer experience.

As he once noted,  "The complaining customer doesn't want a refund. He wants a connection, an apology and some understanding. He wants to know why you made him feel stupid or ripped off or disrespected, and why it's not going to happen again." 

And he knows that an apology means more than a mumbled "sorry." It has to include both compassion and contrition, he wrote recently:

We're sorry that your flight was cancelled. This must have truly messed up your day, sir." That's a statement of compassion. "Cancelling a flight that a valued customer trusted us to fly is not the way we like to do business. We messed up." That's what contrition sounds like. We were wrong and we learned from it. The disappointing thing is that most people and organizations that take the time to apologize intentionally express neither compassion nor contrition."

Godin is the founder of Squidoo.com, a fast-growing recommendation website, and the author of 17 bestselling books. He is responsible for many words in the marketer's vocabulary, including permission marketing, ideaviruses, purple cows, the dip and sneezers.

Combine what has been called his "irrepressible speaking style" with his "no-holds-barred blog" and you can understand how he has developed a worldwide following. 

gShift Adds Twitter Trend Module to Its Marketing Arsenal

Does the marketing world need another trend-spotting tool for Twitter? Toronto-based gShift thinks so and today added a Social Keyword Research module to its web analytics platform for high-end clients.

The tool is designed to keep up with the 58 million daily posts on Twitter and help marketers create content that drives traffic by reflecting the interests of the targeted audience.

3 Basic Business Values of Customer Communities

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Online, customer-facing social communities are offering more options and greater complexity than ever before.

But what are the core business values to keep in sight? To find out, CMSWire.com spoke to a software vendor and an analyst. 

A CXM Retrospective: How the Customer Experience Has Evolved

Tis' the season for retrospectives. This year, I'm taking it to a whole new level. 

And on Sunday, We Retweet

We know a lot about Twitter. We know how B2B marketers,  digital marketers and marketing executives use it. We know some of your followers may be irrelevant. And we know how to optimize the microblogging platform for customer service. But the one thing that still alludes us is this: Do you know what drives the most retweets?

Content Curation Challenges Persist for Marketers

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Content marketing is never as easy as it sounds. First you have to identify your key audiences, messages and platforms. Then you have to create the content.  A new report sheds light on the challenges marketers face when it comes to creating unique content experiences. 

How Mobile and Social Are Changing Consumer Behaviors [Infographic]

Think back seven years or more. How did you make decisions to buy things? Maybe someone in your office told you about a sale at the local department store. Maybe you saw a billboard or an ad in the local newspaper. Or perhaps you just walked around you local mall until you spotted something that struck your fancy. Now, thanks to mobile and social technologies, the way we shop is being influenced by more than just sales. 

6 in 10 Advertisers Can't Measure the Impact of Digital Video

shutterstock_163230377.pngDo you have the right tools to measure the impact of your video advertising campaign? If you answered no, then you're not alone.

BrandAds surveyed more than 100 advertising professionals about the current state of digital video campaign measurement. It found 60 percent of advertisers are unsure how to measure the impact of their campaigns with the current tools and data on the market today.

Social Media Briefs: YouTube Outage, Twitter Pulls a Plug, the Secret Lives of Pins

Kitten in the Spotlight.jpgThis week: More social media outages, LinkedIn revealed Showcase Pages and new insight into the value and lifespan of a Pinterest pin.

 

In Digital Experiences, Real Time Service Counts: LivePerson Study

What do customers want in their digital experiences? A new report from real time customer engagement firm LivePerson offers some answers.

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