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Web Engagement News & Analysis

Sitecore Engage Offers Publishers, Web Marketers Resources for Content Optimization

Sitecore Engage Offers Publishers, Web Marketers Resources for Content OptimizationSitecore has announced the launch of an online resource for web marketers, publishers and business users called Sitecore Engage. Multimedia, text and other content on Sitecore Engage are designed to help align web and business strategies for better audience engagement.

Customer Experience: Where Content, Commerce & Community Collide

Three major components of today's customer experience management efforts are the three "C's": Content, Community and Commerce. It goes without saying that all three are important for success in today's world of online commerce, but all too many implementations are ineffective because they ignore an unspoken, and perhaps the most important "C", the Convergence of each of these key areas.

CMSWire Tweet Jam: Meet the Customer Experience Panelists #CXMChat

We are a little less than one full day away from our October tweet jam. This month we cover three important elements of customer experience: Content, Community and Commerce. Take a gander at who will be there and what we'll be talking about.

Mobile Content Strategy: 5 Pitfalls to Avoid

If you’re working on a mobile content strategy, then you are probably holding your head in your hands. Maybe you’ve got a target hanging on the wall and are banging your head against it. The changing landscape in mobile leads to frustration for all of us. However anxious you may feel, there are five major pitfalls you need to avoid when creating a mobile strategy.

Google Chrome on the Rise, Gets Updated App Store

Google's Chrome browser has now hit 30% share of web browser usage and as it continues to rise, new and improved features keep appearing, the latest being a revamp of the app store.

CXM Research: The Social Customer Experience Maturity Model

For all the exclamations around social media for business, one thing is certain: Business forays into social media are pointless if business is not doing anything to turn friends, fans and followers into evangelists and customers.

3 Ways to Use Content to Improve the Online Customer Experience

Retailers are quickly learning the power of adding content like rich media to websites, but they aren’t the only ones catching on. Videos and 360◦ product photography has worked its way onto e-commerce websites, and consumers are now expecting them when they shop. Quality content can not only be a powerful sales tool for your website, but also a way to significantly improve the online customer experience. Here are three ways to use content on your retail websites.

Flowdock Offers Streamlined Collaboration for Developers

Flowdock Offers Streamlined Collaboration for DevelopersFlowdock is aimed at software developers and other technical departments working in remote teams, offering a cloud-based inbox with chat for quick-and-easy discussions.

SDL to Acquire Web Engagement Management Vendor Alterian?

A little interesting potential acquisition news this morning. It looks like SDL might be wanting to get its hands on web engagement management provider Alterian.

Editor's Note: Alterian released a comment on the potential acquisition offer. Read on to get their perspective.

Over Half of Orgs Consider Social Business Imperative to Success #SocBiz

The tune about social business is slowly changing. A recent AIIM survey reveals that over half of user organisations consider social business applications to be significant, if not imperative, to their business goals. 

Customer Experience Advice from the Experts: Make Sure Your Site is Working at Top Efficiency

Three C's comprise the backbone of good customer experience management: content, community and commerce. This week we've got expert advice on how to improve them, with a particular focus on content. 

Adobe AudienceResearch Surfaces the Metrics That Count

Adobe AudienceResearch Surfaces the Metrics That CountAdobe dug further down analytics with the immediate availability of AudienceResearch, a new audience measurement tool that grants publishers and digital marketers with certified metrics. 

SDL's Robert Carroll Says Web CMS World is Exploding

To remain relevant, the Web CMS (WCM) world must evolve. And given WCM's critical position in the information stream this fact is broadly accepted. However, the nature of the forces driving this evolution look different depending on who you talk to.

In this exclusive CMSWire interview SDL's CMO of Web Content Management Solutions, Robert Carroll, expounds on the industry shift from a core Web CMS focus towards Customer Experience Management (CXM).

6 Steps for Building a Successful Customer Experience Model

Marketers are beginning to realize that they can’t provide consistent, personalized experiences to their customers without understanding how their customers experience their brand across all of their customer touch points. In response, platform vendors are rapidly developing ways for web content management (WCM), analytics, customer relationship management (CRM), and marketing automation (MA) tools to work together to collect, measure and analyze customer insights. These solutions provide the sales, marketing and communication teams with the information they need to create the best possible digital experiences and ultimately better gauge and perfect the quality of the customer experiences they provide.

Web Engagement: Should Your Recommendation Engine Work with Real-Time Data?

Under the umbrella of “customer engagement” and “web engagement,” companies look to implement technology and processes to ride the next wave of the World Wide Web. After Web 2.0, companies now need to engage with their audiences.

And of course, it’s clear that visitors can no longer be treated as anonymous “guests” on a website, especially not when they have identified themselves by logging in. They should be recognized and serviced appropriately, with relevant information. And ideally, that experience should also be context sensitive, especially when someone uses a mobile device. But how do you make the content relevant?

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