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Web Engagement News & Analysis

Will Bank of America Learn a Lesson from Netflix?

I am not going to complain about Bank of America’s decision to charge $5 to use their debit card, even though I’m a current card holder of the Alaska Airlines “Award Winning Mileage Plan.” The great thing about living in this country is that we have options. So yes, I will be cancelling my card this week. $5 isn’t a ton of money, but it’s the principle that bugs me.

Webtrends Scores Facebook Engagement with Hoverstats

Care to evaluate the effectiveness of your Facebook posts? Hoverstats, a new tool from Webtrends, allows you to do just that.  

The Reinvention of Marketing

People like to scoff at marketing these days. Even Daniel Pink -- the lawyer -- has deemed it an ignoble profession (he was (sort of) joking). Why? Because many people, including too many marketing professionals, think marketing is the art and science of tricking, manipulating and cajoling you into buying things that are inferior, unnecessary or too expensive.

At the same time, social media has (helped) moved marketing's cheese. Consumers now tell us what marketing should be -- as well they should. Consumers (including business and government consumers) are more sophisticated. They are constantly bombarded with messages and increasingly aware of the opinions and expertise of their peers, and the power of their words and dollars. The market now demands value, authenticity, transparency, integrity and superb service. As well it should.

The Secret to Virgin America's Social Business Success (an Infographic Comparison)

Want to know what it might feel like if an airline actually treated its customers like friends? Not a superficial, phony performance marked by fake smiles and fake actors (think the aviation version of the Truman Show). But an airline that is in business to listen, support and aspire to do what’s best for its customers.

Why It is Time to Socialize Your Business

Unless you are extremely reclusive, refuse to watch TV, read a newspaper or listen to the radio, or have no Internet access, you have heard of Facebook, Twitter and LinkedIn, and, in all likelihood, are active on at least one of these social platforms.

Interview: John Summers on His Social Business Experience at NetApp

Deirdre Walsh, Senior Social Media Marketing Manager of Jive Software, talked to John Summers, Social Media Architect at NetApp, about his Social Business experience. NetApp is a leading provider of enterprise storage and data management solutions. Summers will be a featured speaker at the JiveWorld11 conference in Las Vegas, Oct 4-6.

Customer Experience: The Future is About Service

 Support is the new marketing.

Social Business Advice from the Experts: The Secrets of Successful Deployment

At the close of our month of Social Business, our expert contributors discussed the secrets of successful deployment, navigating the ecosystem and SEO primers. 

How To: Make Your Website More Engaging

There's a lot of psychology involved in the creation of a successful website. A quick search yields various conversations on emotional responses, different parts of the brain, and so on. But if you're looking for a simpler explanation, Dr. Susan Weinschenk from Human Factors International recently put together a great video of 7 basic tips worth noting. 

Internationalization vs. Localization: What's the Difference?

We live in a truly global world.

All over the globe, people are logging on and logging in from their respective countries. It makes sense that people want to use the web to reach out to a global audience.

So much so that the W3C project recently released its internationalization checker, so you can check how well your site “internationalizes.” But what is internationalization, how does it relate to localization and why do you need to know them?

Content Strategy: 3 Game Changers in Content Creation

Google and Facebook are in a battle for the social network market. What does that have to do with content strategy? A lot more than you might think.

Is Your Company Lost 'Socially'? Here's a Guide to Navigating the Social Ecosystem

Social media webinars. Web 2.0 books for beginners. Social business conferences. Blogs on how to build a successful online community. These are all things that people and companies are doing to keep up with the ever-changing world of social; however, many organizations still struggle to understand what exactly social is and how it fits into an organization’s overall business objectives.

Product Knowledge (PK): A Relatively Untapped UX Strategy

Web and mobile e-commerce sites are noticeably deficient in their efforts to build the kind of product familiarity that customers obtain when they view the product in a store. When customers are in stores, they not only touch and hold products, they use fuzzy logic processes to become more familiar with them.

Social Business Means Mobile Business

A perfect storm. Mobile and social have converged.

Bing Search Gets Handy Tools as Microsoft Continues to Invest

Bing Search Gets Handy Tools as MIcrosoft Continues to InvestWith news that Microsoft has spent US$ 5.5 billion on its Bing search engine, those using its new 'action buttons' might wonder where the money has gone.

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