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Web Engagement News & Analysis

Customer Experience: Dig Deeper on the Wants and Needs of Your Customers and Consumers

In reading Customer Experience: Help People Do Things, Don't Keep Them on Webpages by Gerry McGovern, I was reminded how the overall UX community is singularly focused on this well reasoned, but incomplete idea. While the article, and much of the associated UX literature that pervades the content ecosphere, is applicable in task-oriented domains, it lacks broader applicability because it treats the web as one big shopping cart and ignores two big factors.


New Social Media Search Tool Combines Sentiment Analysis & Content Discovery

Are You Proliphiq? New Social Media Search Combines Sentiment Analysis & Content DiscoveryWith the anticipation and excitement around Facebook’s Timeline, you might be wondering what other social media networks may provide in response. Look no further than Proliphiq, a new social media search tool that aims to connect the right users to the right content at the right moment.

Issuu Offers Online Publishers Access to Targeted Advertising

Issuu Offers Online Publishers Access to Targeted AdvertisingIssuu, the magazine, catalog and newspaper digital publishing platform has launched Issuu Adpages, a tool that gives publishers the power to leverage their networks by allowing users to quickly distribute original print materials as digital media presentations.

A Week in Google: Google Cloud SQL, Hashtags in Plus & a Lack of Ice Cream Sandwiches

This week the Google-verse provided fans with Google Cloud SQL, a Twitter-esque feature in Plus, and better options for UN-sharing. 

Ektron Partners With PR Newswire for Social Media Monitoring & Press Release Publishing

We knew there was some partnership in the works back in late July when Ektron announced the latest version of its web content management/customer experience platform, but now it's official and a little more detailed.

Will Bank of America Learn a Lesson from Netflix?

I am not going to complain about Bank of America’s decision to charge $5 to use their debit card, even though I’m a current card holder of the Alaska Airlines “Award Winning Mileage Plan.” The great thing about living in this country is that we have options. So yes, I will be cancelling my card this week. $5 isn’t a ton of money, but it’s the principle that bugs me.

Webtrends Scores Facebook Engagement with Hoverstats

Care to evaluate the effectiveness of your Facebook posts? Hoverstats, a new tool from Webtrends, allows you to do just that.  

The Reinvention of Marketing

People like to scoff at marketing these days. Even Daniel Pink -- the lawyer -- has deemed it an ignoble profession (he was (sort of) joking). Why? Because many people, including too many marketing professionals, think marketing is the art and science of tricking, manipulating and cajoling you into buying things that are inferior, unnecessary or too expensive.

At the same time, social media has (helped) moved marketing's cheese. Consumers now tell us what marketing should be -- as well they should. Consumers (including business and government consumers) are more sophisticated. They are constantly bombarded with messages and increasingly aware of the opinions and expertise of their peers, and the power of their words and dollars. The market now demands value, authenticity, transparency, integrity and superb service. As well it should.

The Secret to Virgin America's Social Business Success (an Infographic Comparison)

Want to know what it might feel like if an airline actually treated its customers like friends? Not a superficial, phony performance marked by fake smiles and fake actors (think the aviation version of the Truman Show). But an airline that is in business to listen, support and aspire to do what’s best for its customers.

Why It is Time to Socialize Your Business

Unless you are extremely reclusive, refuse to watch TV, read a newspaper or listen to the radio, or have no Internet access, you have heard of Facebook, Twitter and LinkedIn, and, in all likelihood, are active on at least one of these social platforms.

Interview: John Summers on His Social Business Experience at NetApp

Deirdre Walsh, Senior Social Media Marketing Manager of Jive Software, talked to John Summers, Social Media Architect at NetApp, about his Social Business experience. NetApp is a leading provider of enterprise storage and data management solutions. Summers will be a featured speaker at the JiveWorld11 conference in Las Vegas, Oct 4-6.

Customer Experience: The Future is About Service

 Support is the new marketing.

Social Business Advice from the Experts: The Secrets of Successful Deployment

At the close of our month of Social Business, our expert contributors discussed the secrets of successful deployment, navigating the ecosystem and SEO primers. 

How To: Make Your Website More Engaging

There's a lot of psychology involved in the creation of a successful website. A quick search yields various conversations on emotional responses, different parts of the brain, and so on. But if you're looking for a simpler explanation, Dr. Susan Weinschenk from Human Factors International recently put together a great video of 7 basic tips worth noting. 

Internationalization vs. Localization: What's the Difference?

We live in a truly global world.

All over the globe, people are logging on and logging in from their respective countries. It makes sense that people want to use the web to reach out to a global audience.

So much so that the W3C project recently released its internationalization checker, so you can check how well your site “internationalizes.” But what is internationalization, how does it relate to localization and why do you need to know them?

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