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Web Engagement News & Analysis

The Secret to Virgin America's Social Business Success (an Infographic Comparison)

Want to know what it might feel like if an airline actually treated its customers like friends? Not a superficial, phony performance marked by fake smiles and fake actors (think the aviation version of the Truman Show). But an airline that is in business to listen, support and aspire to do what’s best for its customers.

Why It is Time to Socialize Your Business

Unless you are extremely reclusive, refuse to watch TV, read a newspaper or listen to the radio, or have no Internet access, you have heard of Facebook, Twitter and LinkedIn, and, in all likelihood, are active on at least one of these social platforms.

Interview: John Summers on His Social Business Experience at NetApp

Deirdre Walsh, Senior Social Media Marketing Manager of Jive Software, talked to John Summers, Social Media Architect at NetApp, about his Social Business experience. NetApp is a leading provider of enterprise storage and data management solutions. Summers will be a featured speaker at the JiveWorld11 conference in Las Vegas, Oct 4-6.

Customer Experience: The Future is About Service

 Support is the new marketing.

Social Business Advice from the Experts: The Secrets of Successful Deployment

At the close of our month of Social Business, our expert contributors discussed the secrets of successful deployment, navigating the ecosystem and SEO primers. 

How To: Make Your Website More Engaging

There's a lot of psychology involved in the creation of a successful website. A quick search yields various conversations on emotional responses, different parts of the brain, and so on. But if you're looking for a simpler explanation, Dr. Susan Weinschenk from Human Factors International recently put together a great video of 7 basic tips worth noting. 

Internationalization vs. Localization: What's the Difference?

We live in a truly global world.

All over the globe, people are logging on and logging in from their respective countries. It makes sense that people want to use the web to reach out to a global audience.

So much so that the W3C project recently released its internationalization checker, so you can check how well your site “internationalizes.” But what is internationalization, how does it relate to localization and why do you need to know them?

Content Strategy: 3 Game Changers in Content Creation

Google and Facebook are in a battle for the social network market. What does that have to do with content strategy? A lot more than you might think.

Is Your Company Lost 'Socially'? Here's a Guide to Navigating the Social Ecosystem

Social media webinars. Web 2.0 books for beginners. Social business conferences. Blogs on how to build a successful online community. These are all things that people and companies are doing to keep up with the ever-changing world of social; however, many organizations still struggle to understand what exactly social is and how it fits into an organization’s overall business objectives.

Product Knowledge (PK): A Relatively Untapped UX Strategy

Web and mobile e-commerce sites are noticeably deficient in their efforts to build the kind of product familiarity that customers obtain when they view the product in a store. When customers are in stores, they not only touch and hold products, they use fuzzy logic processes to become more familiar with them.

Social Business Means Mobile Business

A perfect storm. Mobile and social have converged.

Bing Search Gets Handy Tools as Microsoft Continues to Invest

Bing Search Gets Handy Tools as MIcrosoft Continues to InvestWith news that Microsoft has spent US$ 5.5 billion on its Bing search engine, those using its new 'action buttons' might wonder where the money has gone.

Understanding and Optimizing Web CMS ROI

Sponsored ArticleRegardless of what industry you are in you are likely faced with a variety of pressures pushing you towards smarter use of your web and social channels. Inevitably, this implicates your web content management systems.

Smarter tends to mean delivering higher quality customer experiences, which ideally means that your visitors receive more relevant information more quickly, and are more satisfactorily engaged.

It also means that you should see positive financial returns on your customer experience investments.

Typical concerns include:

  • Content delivery and monetization for media companies
  • Consistent, progressive brand experiences across digital channels
  • Intelligent transactional marketing

To help you develop an ROI framework, the white paper Web Content Management ROI Measurement identifies 4 of the top value drivers (download it). They are:

  1. Improved operational efficiency
  2. Development or enhancement of revenue streams
  3. Improved online branding
  4. Achieving faster time-to-market

Along with a breakdown of these drivers, the report provides a repeatable process that you can use to determine the ROI of your web content management initiative.

If you are still trying to get management to buy-in for your next project, then this white paper is a must read. You can download it here.

Just Because You Microblog Doesn't Mean You're a Social Business

In the new world order of technology and the web, we often associate social media or social networking with Facebook, Twitter or LinkedIn. However, just because you have a Facebook page or Tweet on Twitter doesn’t mean you’re a social business. Just because you microblog on some cloud-based CRM system doesn’t mean you’re a social business. And social business is not just about the marketing hype of the cloud itself. A social business is one that views its entire value chain as a set of collaborative networks called communities and embraces technology that focuses on the relationships, conversations and business activities that occur in these networks.

Publishing for Tablets: Going Native?

So where were we? In the first article of this series, What You Need To Know About iOS and Android, we decided that the wise publisher currently targets iOS first and Android second. In a second article, Data Formats for Fixed and Flowable Content, we agreed that HTML is the sensible way to expose a publisher’s content to the world. Today we’ll talk about how we take this content and create wonderful tablet apps.

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