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Web Engagement News & Analysis

What's the Difference? Community Manager vs. Social Media Manager

As more organizations build online customer communities, often aided by social media platforms such as Facebook and Twitter, the lines between community and social media have begun to blur.

Social Media Marketing 101: Brand Management

As we enter the fourth week in our Social Media Marketing 101 series, we’ve already outlined a lot of the basic details necessary for developing an effective social media marketing strategy. Now that you know who you are, what you do and the right keywords to use to describe your brand/company/product, as well as the appropriate goals you hope to achieve with and for your customers, it’s time to figure out a way to manage it all.

Ventana New Media Engine Powers, Connects Social Media With Content Marketing

Ventana Media Engine Powers, Connects Social Media With Content MarketingLast week, we reported that interactive marketing was forecasted to grow substantially over the next five years. Almost on cue, two launches seek to capitalize on this predicted growth. Ventana, best known for its public relations, has spawned a new entity it's calling Ventana New Media. With it comes the release of the Ventana New Media Engine, designed to optimize content-driven search engine communications so organizations can build an effective brand identity, while generating leads accurately across appropriate platforms.
 

Microsoft Repeats Offer: Money to Jump from Oracle, SAP, Salesforce

Dreamforce starts today… and it feels like Groundhog Day. Not the groundhog that tells the weather, but groundhog in the way things keep repeating themselves. The repetition this time is in the shape of Microsoft’s offer of rebates of US$ 150-per-seat for customers who subscribe to Dynamics CRM online.

Customer Experience: 4 Problems Facing Today's Marketers

Despite our concerns about personalization, both from a privacy and efficacy perspective, marketers are still easily seduced by its utility. Additionally, try as they might to resist it, consumers have grown accustomed to it. Yet, thanks to the need to engage users across various channels, marketers are under pressure to deliver personalized, location-based messaging. To do so, marketers must overcome a few challenges.

Social Media Marketing 101: Establishing Goals, Metrics

Social media can be very exciting. For companies who are brave enough to embrace social media and integrate engagement within their communication and marketing strategies, the most daunting part is measuring its impact on the bottom line. And lest you think that you need to be a seasoned marketing professional to really know how to measure social media engagement, think again – it’s something everyone struggles with.

Customer Experience: How to Solve the Problem of Multiple Customer Data Silos

Remember the good old days when your customer only used a few channels to make a purchase? Collecting customer data back then was relatively easy. Now with the addition of websites and an explosion of social and mobile channels, is it any wonder that you’re scratching your head over how to manage and glean insights from customer data over these multiple silos?

Cloud Extend Automates Salesforce.com Sales Processes

Cloud Extend Automates Salesforce.com Sales ProcessesThe Salesforce platform is useful, but it's also known for being a bit of a beast. Hoping to ease some of the pain, Active Endpoints has drummed up Cloud Extend, an app that offers features for organizing Salesforce functions for an entire team. 

Social Media Marketing: Build & Manage Social, Mobile Activities with Reach v4

DMLlogo.jpgIn a world full of strife and disagreements, you can take comfort that at least we’ve found a way for social, mobile and apps to work together. Well, Direct Message Labs have, anyway. And with their latest Reach platform, end-to-end marketers can effectively manage their presence across various platforms and applications all in one place.

Social CRM: It Doesn't Take Technology to Collaborate with Customers

I’m writing a long piece on customer collaboration, one of the key components of Social CRM, which elevates to its proper place the idea of building peer-like relationships with customers. Very naturally, the focus of this piece swings toward the technology being developed for collaboration with customers. But as is often the case with anything involving customers, the technology merely scales and extends a human activity. If you’re not ready to engage in that activity, the technology isn’t going to help you.

Salesforce.com's Radian6 Goes Mobile With New Social Media Monitoring iOS App

Radian6 LogoSalesforce.com (news, site) acquired social media monitoring platform Radian6 this March, but the US$ 326 million deal was lacking a mobile app that would address the growing needs of an increasingly-mobile workforce and enterprise. With this, Salesforce has today announced the launch of an iOS application for Radian6, available on the iPhone, iPad and iPod touch.

Adobe Reorg Puts Customer Experience Up Front as HP Enters Competitive Fray with Autonomy

As digital advertising grows to an estimated US$ 72 billion market in 2011 measuring, managing and optimizing this spend has become a priority for Adobe. A reorganization announced today puts Brad Rencher, currently in charge of Adobe's Omniture business unit, out front in this domain and overseeing the company's customer experience management (CXM) solutions, largely got via the Day Software acquisition.

UK Advertisers Pass on Facebook, Go Google Instead

With 750+ million users on board, one could easily assume that Facebook is the place of the future for online advertising. But a recent poll from Marin software concludes the exact opposite, with a scant 6% of UK advertisers reporting as "fully invested" in the network. 

Web CMS: Sitefinity's Latest Release is About Content and Commerce

Telerik, maker of the Sitefinity .NET Web CMS, has announced release 4.2 of the product. Despite what the press release says, it's all about content and commerce -- not customer experience. The essentials. How refreshing.

What is Your Digital Worth? Empire Avenue Raises $1M to Tell You

What is Your Digital Worth? Empire Avenue Raises $1M to Tell YouEmpire Avenue (news, site) aims to free us all from what it calls "digital slavery" with a twist on social influence measurement. And while the approach has been seen by many as controversial, a recent injection of over one million big ones indicates it might not be that crazy after all. 

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