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Web Engagement News & Analysis

Anti-Social Media? Blowing Your Own Trumpet

There are a handful of brands on Twitter and Facebook that fill up their streams with little other than retweets and links to praise about themselves or their products. A pinch of pride is a useful tool in business; the problem is that the delivery platform isn’t quite right for the act itself when it comes to Twitter.

Nielsen's Online Campaign Ratings Measures Users Across TV, Web and Facebook

Nielsen's Online Campaign Ratings Measures Users Across TV, Web and FacebookSoon you will be able to measure online display advertising using Facebook data and TV-style reporting. Nielsen, who knows a thing or two about ratings, is getting ready to release Nielsen Online Campaign Ratings, which is just finishing up a six-month trial.

Make Mobile Video Location-Based & More Interactive with BitFlx

Mobile Video Becomes Location-Aware with BitFlx; Can Make Location-Based Marketing More InteractiveAs mobile platforms become more and more popular as tools for information sharing and social networking, businesses are also looking into the potentials of location-targeting in marketing and collaboration. Smartphones and tablet computers -- including the iPhone, iPad, Android devices and others -- can also take advantage of location-awareness, with which a new social networking application by BitFlx (news, site) lets users share videos that are time-bound and location-aware.

Webtrends Adds Real-Time Analytics Engine with Reinvigorate Acquisition

Webtrends Adds Real-Time Analytics Engine with Reinvigorate AcquisitionWebtrends (news, site) beefed up its analytics portfolio yet again today, this time with the acquisition of real-time analytics company Reinvigorate. Now, Webtrends will offer real-time and historical analytics for mobile, social and web channels. 

Add Data, Common Sense to Your Social Media Marketing Strategy

No matter your social media marketing strategy, we’ve all questioned its validity and viability. What we’re doing seems to be working, but how can we be sure? There are so many variables to track and consider that sorting it all out can make your brain hurt. While we can’t offer you a tried-and-true equation, we can offer you a few insights inspired by Argyle’s recent Data Driven Social Marketing webinar.

EPiServer Offers Free MobilePack For Mobile Customer Experience

episerver_logo_2010.jpg Why should you have to build two separate versions of your website to satisfy mobile users?

Mobile Customer Experience: Native Apps vs Web Apps, You've Got Options

Native apps, the bouncing icons that dot your smartphone screen, have dominated the mobile computing landscape. Programmed purely for your device’s operating system, they complete highly specified tasks in an attractive manner on a less powerful device. However, there’s another way. HTML5, CSS3 and updates to JavaScript are making feature rich mobile computing available through your mobile Web browser; they’re called Web apps and you don’t download them to your phone, you access them over the Web. But the native app/web app comparison is far from one-to-one. And when deciding whether to pursue one or the other for your business, there is much to consider.

Alterian Brings HTML5 to its Mobile Customer Experience

Vendors supporting the not quite approved HTML5 on mobile devices just increased by one. Customer engagement solution provider Alterian (news, site) has announced that its Content Manager Mobile solution has now includes an HTML5 Optimizer.

Top 7 Things to See at CRM Evolution

Next week, executives from all over the globe will gather for the annual CRM Evolution conference produced by CRM Magazine in New York City. CRM Evolution, co-located with SpeechTek, will feature a variety of speakers on traditional CRM topics in addition to an increased focus on social CRM.

A Week in Google: Fed Up With Microsoft, the Return of Real-Time Search & a Deal with Dealmap

The Googleverse provided a pretty entertaining cat fight this week, as well as new acquisitions, comebacks and the usual concerns. 

Elcom CommunityManager.Net 7.5 Sneak Peak: Improved Web Publishing

Elcom CommunityManager.Net 7.5 Sneak Peak: Much Improved Web PublishingAustralian based enterprise content management provider, Elcom (news, site), has a released a super secret (well not that secret) preview of what’s coming in its 7.5 release of CommunityManager.NET at the end of August. We couldn’t resist the urge to look.

Eqentia Adds People & Content Discovery to Knowledge Management Portal

Eqentia Adds People & Content Discovery to Knowledge Management PortalEqentia (news, site) added a handful of perks to its knowledge management portal this week. The bundle, candidly referred to as Eqentia+ by company founder William Mougayar, includes enhanced content and people discovery. 

PageLever's Facebook Page Analytics Tool Outshines Insights

PageLever's Facebook Page Analytics Tool Outshines InsightsThere's been a lot of buzz this week about PageLever (news, site), a service that allegedly makes Facebook Insights look like an analytics tool for beginners.  

Socializing the Enterprise: From Zombie Corpse to Social Business #SocBiz

Two years ago I attended the Gilbane conference in San Francisco, and among my clearest memories of the event  is how most business folk treated the word "social" as if it had crawled up someone's you know what, died, and then terrorized all of the enterprise as a zombie corpse. 

Facebook Opens Marketing API Program, Brands Rejoice

facebook_logo_10.jpgFacebook has opened up a world of good with the official launch of its Marketing API Program. Previously limited to just a few companies, the new welcome mat invites all developers to create tools for campaign management and performance tracking. 


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